If you’re a fan of unique and eye-catching fashion, you’ve likely heard of the heart brand with eyes. This iconic logo, featuring a bright red heart with two simple eyes, has become a staple in the fashion world. It can be found on everything from t-shirts and sweatshirts to high-end designer pieces, and has even made its way into the world of art.
The heart brand with eyes is most closely associated with the fashion brand Comme des Garçons Play. This Japanese fashion label, founded by designer Rei Kawakubo, is known for its innovative and avant-garde designs. The heart logo has become a signature of the brand, and is instantly recognizable to fans around the world.
If you’re curious about the history and significance of the heart brand with eyes, or just want to learn more about the Comme des Garçons Play fashion line, you’ve come to the right place. In this article, we’ll explore the origins of this iconic logo, its impact on the world of fashion and art, and answer some frequently asked questions about the brand and its products.
Key Takeaways
- The heart brand with eyes is an iconic logo that has become synonymous with the Comme des Garçons Play fashion line.
- This logo has made its way into the world of art and has become a staple in the fashion world.
- Comme des Garçons Play is a Japanese fashion label known for its avant-garde designs and innovative approach to fashion.
Iconic Heart Logo Design

If you are a fan of fashion labels, you have probably come across the iconic heart with eyes logo. This logo has become synonymous with luxury and has been used by the Japanese fashion label, Comme des Garçons, for over three decades. In this section, we will explore the history and significance of the heart with eyes logo.
The Genesis of the Heart with Eyes
The heart with eyes logo was created in 1988 by Polish artist Filip Pagowski. Pagowski was commissioned by Rei Kawakubo, the founder of Comme des Garçons, to create a logo for the brand’s new PLAY line. Pagowski’s creative vision was to create a simple, yet striking logo that would appeal to a younger audience.
Filip Pagowski’s Creative Vision
Pagowski’s design for the heart with eyes logo was inspired by his interest in pop art and comics. The logo features a simple heart shape with two black dots for eyes. The eyes give the logo a playful and mischievous quality, which is in line with the brand’s youthful image. Pagowski’s design has become an iconic symbol of Comme des Garçons and has been used on everything from t-shirts to fragrances.
Symbolism and Cultural Impact
The heart with eyes logo has become more than just a symbol of Comme des Garçons. It has become a cultural icon that represents joy and playfulness. The logo has been used in collaborations with other brands such as Nike and Converse, and has even been featured in art exhibitions. The logo’s simplicity and versatility have made it a favourite among designers and artists.
In conclusion, the heart with eyes logo is more than just a logo. It is a symbol of joy and playfulness that has become a cultural icon. Filip Pagowski’s creative vision and Rei Kawakubo’s fashion expertise have made the heart with eyes logo an iconic symbol of Comme des Garçons. If you are looking for a logo that is simple, yet striking, the heart with eyes logo is a great example.
Comme des Garçons Play Fashion Line

If you’re looking for a fashion brand that’s both unique and stylish, then Comme des Garçons Play is the perfect choice for you. This brand is known for its iconic heart logo with two eyes, which is featured on most, if not all, of its pieces. Here’s everything you need to know about the Comme des Garçons Play fashion line.
Expanding the Brand Portfolio
Comme des Garçons Play has a wide range of clothing and accessories for both men and women. The brand offers everything from shoes and knitwear to T-shirts and bags, so you can find the perfect piece to match your style. The brand has also expanded its portfolio to include watches, which are perfect for those who want to add a touch of luxury to their look.
Clothing and Accessories Galore
If you’re looking for stylish clothing and accessories, then Comme des Garçons Play has everything you need. The brand offers a wide range of men’s and women’s clothing, including polo shirts, hoodies, and round neck T-shirts. You can also find a variety of accessories, such as bags and trainers, to complete your look.
Global Fashion Influence
Comme des Garçons Play has a global influence, with stores located in France, the Netherlands, Singapore, South Korea, Spain, the United States, and more. The brand has made a name for itself in the fashion industry and is known for its unique and stylish designs. If you’re looking for high-quality fashion that’s both unique and stylish, then Comme des Garçons Play is the perfect choice for you.
Overall, Comme des Garçons Play is a brand that offers a unique and stylish fashion line that’s perfect for those who want to stand out. With its iconic heart logo with two eyes, this brand has made a name for itself in the fashion industry and continues to offer high-quality clothing and accessories for both men and women. So, why not head to your nearest Comme des Garçons Play store or shop online at Farfetch to see what this brand has to offer?
Frequently Asked Questions

What’s the story behind the iconic heart and eyes logo on clothing?
The heart and eyes logo is a distinctive trademark of Comme des Garçons, a Japanese fashion label. The logo was created by the brand’s founder, Rei Kawakubo, in the early 2000s. The design features a simple heart shape with two round eyes, which has become synonymous with the brand’s playful and avant-garde aesthetic.
How can you spot authentic pieces from the heart-eyed brand?
If you’re looking to buy Comme des Garçons clothing, it’s important to know how to spot authentic pieces. One way to do this is to look for the heart and eyes logo, which should be present on all genuine items. You should also check the quality of the fabric and stitching, as well as the overall design and fit of the garment.
Why has the heart with eyes emblem become such a staple in fashion?
The heart and eyes logo has become a symbol of youth culture and streetwear fashion. It represents a rebellious and playful spirit, which has resonated with many young people around the world. The logo has also been embraced by a number of high-profile celebrities, including Kanye West and Pharrell Williams.
What does the heart symbol represent in Comme des Garçons apparel?
The heart symbol is a recurring motif in Comme des Garçons collections. It represents the brand’s core values of love, creativity, and individuality. The heart is often used in playful and unexpected ways, such as being printed upside down or combined with other unusual elements.
Are there any exciting collaborations featuring the famous heart-faced logo?
Comme des Garçons has collaborated with a number of other brands and designers over the years, often incorporating the heart and eyes logo into the designs. Some notable collaborations include Nike, Supreme, and Converse. These collaborations have helped to cement the heart and eyes logo as an iconic symbol of contemporary fashion.
What’s the best way to style garments from the brand with the eye-catching heart logo?
Comme des Garçons clothing is known for its bold and unconventional designs, so it’s important to embrace the brand’s unique aesthetic when styling your outfit. You could pair a heart and eyes t-shirt with cropped trousers and chunky boots for a casual yet edgy look, or dress up a heart-printed dress with statement jewellery and heels for a more formal occasion. Whatever your style, Comme des Garçons clothing is sure to make a statement.


