Boutique Education: Engaging Lessons That Make Learning Fun

Boutique Education

The Start Of Their Journey

Boutique Education was established to provide enjoyable and engaging English lessons for children. At the time, way back in 2010, the founders identified a gap in the market where most tuition centers prioritized academic results and not student engagement. They strongly believed that if you can get the buy-in from the child then the results will come naturally. An engaged student is more likely to inquire and therefore retain knowledge. To address this issue, they developed lesson plans that catered to the child’s individual interests, before long the child was having so much fun that they didn’t realize they were in a study session. 

The Defining Moment: When Boutique Education Knew They Were On The Path To Molding Top Performing Students

Initially, Boutique Education began teaching English as an additional language to international students. Many of these schools streamed the students by their English proficiency level. However, it did not take long for the students to be placed in the mainstream classes and outperform their native English-speaking peers in literacy and language skills. This success garnered interest from native English-speaking individuals who expressed interest in receiving lessons from Boutique Education.

Key Factors Factors Contributing To Boutique Educations Success

Boutique Education’s mission is to maximize every student’s potential, whether they attend pre-school, primary school, high school, homeschool, or have special educational needs. The company’s success is rooted in its three pillars: 

  • High-level teachers – Boutique Education’s team is composed of qualified teachers who are committed to a career in teaching and are passionate about what they do. They ensure that the teachers are dynamic and enthusiastic,  inspiring our students and creating a motivational learning environment. 
  • Convenience – Boutique Education provides their tuition online or in the student’s home, saving time and effort. The team brings ​​their lessons and expertise to the student.
  • Impeccable customer service – The company regularly communicates with its clients and is very responsive to questions and queries. They ensure that there is always continuity with lessons and regular feedback to tweak their services if needed. The students are also provided with regular feedback verbally, via email, and through their dedicated parent portal. Boutique Education values the importance of customer service and offers multiple ways for clients (and future customers) to contact them, including their website, email, WhatsApp, Facebook, and Instagram. 

These three pillars serve as the backbone of the company’s success. Boutique Education provides strength and depth to its value proposition. Also, as a company, they have the resources to manage any situation or issue with minimal disruption to the student.

Adapting To The COVID-19 Pandemic

At the onset of the pandemic, the tuition service provider was swift to implement online learning for their students, making them one of the pioneers in offering such a service in Singapore. This proactive approach led to an increase in new customers, including some from overseas, thus opening up their opportunities globally. As an innovative and forward-thinking education company, they continuously adjust their strategy to align with new regulations, academic advances, external forces, and student and teacher needs. 

Roadblocks and Improvements to Consider

Boutique Education is continuously seeking ways to enhance its offerings and services, whether it is by launching classes in a new subject or implementing new technology to enhance customer experience. The company recognizes that failure to constantly improve its systems and processes can lead to stagnation of its business.