SO GOOD BAKERY PTE. LTD. (UEN: 201717440K) brings the vibrant flavors of Hong Kong to Singapore, offering a delightful range of traditional pastries, cakes, and comfort food. With multiple outlets across the island, this beloved Hong Kong-style bakery and café chain has become a favorite for locals and tourists seeking authentic culinary experiences. Whether you’re craving a flaky egg tart or a hearty bowl of congee, SO GOOD BAKERY delivers quality and taste in every bite.
Introduction to the Brand
SO GOOD BAKERY PTE. LTD. captures the essence of Hong Kong’s bustling café culture, blending traditional recipes with modern flair. Known for its inviting atmosphere and commitment to authenticity, the brand has established itself as a go-to destination for Hong Kong-style baked goods and café fare in Singapore. From its signature pastries to its cozy Char Chan Tang outlets, SO GOOD BAKERY offers a taste of Hong Kong that resonates with Singapore’s diverse food scene.
Summary of Services and Products
SO GOOD BAKERY is renowned for its extensive menu of baked goods and traditional Hong Kong dishes. Their bakery offerings include:
- Crispy Buns with Condensed Milk: A classic Hong Kong treat, perfect for breakfast or a quick snack.
- Flaky Egg Tarts: Celebrated for their buttery crust and silky custard, these are a must-try.
- Napoleon Cakes: A delightful combination of crusty pastry, soft cream, and crunchy nuts.
- Raisin Sticks: Sweet and crusty, ideal for pastry enthusiasts.
- Taro Bread: Soft and generously filled with rich taro, a customer favorite.
The Char Chan Tang cafés complement the bakery with a variety of comfort foods, such as:
- Roasted Barbecue Meats: Served with rice or noodles for a satisfying meal.
- Creamy Congee: A comforting rice porridge made with fresh ingredients.
- Wok-Fried Rice and Noodles: Savory dishes that capture the essence of Hong Kong’s street food.
These offerings are crafted with high-quality ingredients, ensuring an authentic and flavorful experience.
Unique Value Propositions and Benefits
SO GOOD BAKERY stands out for its dedication to quality and authenticity. By using traditional Hong Kong recipes and fresh ingredients, the brand delivers a genuine taste that appeals to both nostalgic diners and new fans. The bakery’s modern twist on classic flavors adds a unique touch, making it a versatile choice for various occasions, from casual breakfasts to family gatherings. Additionally, the affordable pricing and diverse menu cater to Singapore’s fast-paced lifestyle, offering quick yet delicious options for busy professionals and food lovers alike.
Standout Features and Reviews
The bakery’s egg tarts are a highlight, often praised for their perfect balance of buttery crust and mildly sweet custard. Other popular items, like the Napoleon cake and taro bread, are celebrated for their texture and flavor. The Char Chan Tang outlets provide a cozy dining experience, ideal for enjoying Hong Kong comfort food. Customer reviews on platforms like Burpple reflect the brand’s popularity:
- “The egg tart was so huge compared to my palm but definitely NOT ENOUGH! Was craving for more even when I finished. Buttery crust that’s comparable to Tai Cheong but a little thinner—its thinness complemented very well with the mildly sweet egg custard.” (Burpple Review)
- “Love this!! Bread was nice and taro filling was very generous. Definitely a must-get at this bakery.” (Burpple Review)
- “Napoleon cake is a good mix of different textures—crusty pastry, soft cream, and crunchy nuts. The taste is also well combined.” (Burpple Review)
These reviews underscore the brand’s ability to deliver consistent quality and memorable flavors.
Areas of Singapore Served
SO GOOD BAKERY has strategically placed outlets across Singapore, ensuring accessibility for customers in various neighborhoods. The locations include:
| Location | Address | Operating Hours |
|---|---|---|
| Capitol Piazza | 13 Stamford Rd, #01-17/18, Singapore 178905 | Mon-Fri: 8:00 AM–9:00 PM, Sat-Sun & PH: 9:00 AM–9:00 PM |
| TripleOne Somerset (Bakery) | 111 Somerset Rd, #01-17, Singapore 238164 | Mon-Fri: 8:00 AM–8:30 PM, Sat-Sun & PH: 9:00 AM–8:30 PM |
| TripleOne Somerset (Char Chan Tang) | 111 Somerset Rd, #01-16, Singapore 238164 | Mon-Fri: 8:00 AM–9:00 PM, Sat-Sun & PH: 9:00 AM–9:00 PM |
| Midview City (Bakery) | 26 Sin Ming Lane, #01-121, Singapore 573971 | Mon-Sun & PH: 8:00 AM–8:00 PM |
| Midview City (Char Chan Tang) | 26 Sin Ming Lane, #01-121, Singapore 573971 | Mon-Sun & PH: 8:00 AM–8:30 PM |
| Hong Leong Building | 16 Raffles Quay, #01-02A, Singapore 048581 | Mon-Fri: 8:00 AM–8:00 PM, Sat: 9:00 AM–5:30 PM, Closed Sun & PH |
| Republic Plaza | 9 Raffles Place, #01-12, Singapore 048619 | Mon-Fri: 8:00 AM–6:00 PM, Closed Sat-Sun & PH |
| 100AM | 100 Tras St, #01-10/14A, Singapore 079027 | Mon-Sun & PH: 8:00 AM–8:30 PM |
| i12 Katong (Bakery) | 112 East Coast Road, #01-19, Singapore 428802 | Mon-Sun & PH: 9:00 AM–8:30 PM |
| i12 Katong (Char Chan Tang) | 112 East Coast Road, #04-08/09, Singapore 428802 | Mon-Sun & PH: 9:00 AM–9:30 PM (Last order 9:00 PM) |
These locations cover key areas like Tanjong Pagar, Somerset, Katong, and the Central Business District, making it easy for customers to visit.
How SO GOOD BAKERY Meets Singapore’s Needs
Singapore’s food scene is known for its diversity, and SO GOOD BAKERY fills a niche by offering authentic Hong Kong flavors that resonate with the local community. The brand caters to Singaporeans’ love for quality food at accessible prices, providing options for quick bites or leisurely meals. The multiple outlets ensure convenience, while the menu’s variety appeals to different tastes, from traditionalists seeking classic egg tarts to adventurous diners trying wok-fried noodles. By maintaining high standards and a welcoming atmosphere, SO GOOD BAKERY aligns with Singapore’s demand for reliable and flavorful dining experiences.
Contact Information and Social Media
For those looking to connect with SO GOOD BAKERY, here are the details:
- Phone Numbers: 6980 6478, 6493 0336, 6493 0338, 6570 2288, 6570 2266, 6038 0549, 6909 8834, 6636 1661, 6980 6403, 6797 6994, 6797 6993
- Email: Not available
- Social Media:
- Facebook: So Good Bakery
- Instagram: So Good Bakery SG
Follow their social media pages for updates on promotions, new menu items, and more.
Summary
SO GOOD BAKERY PTE. LTD. is a must-visit for anyone in Singapore craving the authentic flavors of Hong Kong. With its wide range of delicious pastries, hearty café dishes, and convenient locations, the brand has earned its place in Singapore’s vibrant food scene. Whether you’re stopping by for a quick egg tart or enjoying a leisurely meal at their Char Chan Tang, SO GOOD BAKERY promises a delightful experience that keeps customers coming back for more.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.