Introduction to the Brand
If you’re a fan of the latest food trends or just love discovering unique snacks, THE SGFR STORE PTE. LTD. (UEN: 202102979D) is likely on your radar. Launched in 2021 by four young entrepreneurs, the brand started with a dream to bring the world’s best snacks to Singapore. Originally focused on fishing equipment, they shifted gears to cater to the Gen Z crowd, offering viral products like Prime Hydration drinks and Mr Beast Feastables. Despite early setbacks, their perseverance paid off, growing from a Carousell venture to a thriving business with six stores and an online platform. THE SGFR STORE isn’t just about selling snacks; it’s about creating an adventure in every bite, making it a cultural hub for Singapore’s youth.
Summary of Services and Products
THE SGFR STORE specializes in a diverse range of international snacks, candies, and beverages, many of which are trending on social media platforms like TikTok. Their product lineup includes:
- Spicy Gummy: Bold and fiery gummies for those who love a spicy challenge.
- Dalgona Candy: A Korean-inspired treat popularized by “Squid Game.”
- Dubai Fix Chocolate: Luxurious chocolates from the Middle East, known for their rich flavors.
- Freeze Dried Candies: Including astronaut ice cream sandwiches, offering a unique texture.
- Quench Ice Cream Drinks: The world’s first ice cream drink, available in various flavors.
- SGFR Snacks: Their own curated line of snacks tailored for local tastes.
- Thai Viral Milk Bun: A soft, creamy bun that’s a social media sensation.
- Vegan Picks: Plant-based snacks for those with dietary preferences.
- Prime Hydration Drinks: Popularized by YouTubers KSI and Logan Paul, priced from $15 to $400 for rare flavors.
- Mr Beast Feastables: Chocolate bars from the famous YouTuber, priced at $12.
- Best Sellers & What’s New: Regularly updated with trending items from the UK, USA, Saudi Arabia, and more.
Their inventory also features brands like Jolly Rancher, Sour Patch, Takis, and Vlinder Chocolates, ensuring a wide variety to suit every palate. Customers can shop in-store or online via their website (https://www.thesgfrstore.com), Shopee, Lazada, TikTok Shop, or Carousell, with options for delivery or self-collection.
Unique Value Propositions or Benefits
THE SGFR STORE stands out for its ability to capture the essence of Gen Z culture, offering snacks that are not only delicious but also Instagram-worthy. Their unique value propositions include:
- Trend-Driven Selection: By importing viral products from around the world, they stay ahead of food trends, appealing to younger demographics.
- Dual Shopping Experience: Six physical stores provide a hands-on shopping experience, while their online platforms offer convenience for busy Singaporeans.
- Quality and Authenticity: They ensure genuine products from trusted international brands, building customer trust.
- Community Engagement: Their focus on inspiring Gen Z to chase their passions creates a sense of connection and loyalty among customers.
These elements make THE SGFR STORE a dynamic player in Singapore’s retail market, blending innovation with accessibility.
Standout Features or Reviews
THE SGFR STORE has earned a stellar reputation, particularly among its Gen Z customer base. On Carousell, they boast an impressive 4.99/5 rating from 585 reviews, reflecting their commitment to quality and service. Customers praise their wide selection and fast delivery, with one reviewer noting, “Always have the latest snacks! Great variety and fast delivery.” Another shared, “Love the Dubai chocolates! Can’t find them anywhere else.” Media coverage, such as a feature by Time Out Singapore, highlights their pivot from fishing supplies to trendy snacks, emphasizing their appeal to teens and young adults. Their high ratings and positive mentions underscore their ability to deliver a satisfying shopping experience.
| Review Source | Feedback |
|---|---|
| Carousell | “Always have the latest snacks! Great variety and fast delivery.” |
| Carousell | “Love the Dubai chocolates! Can’t find them anywhere else.” |
| Time Out Singapore | “The SGFR Store pivoted to sell trendy Gen Z drinks, snacks, and candies that aren’t easily found in Singapore.” |
Areas of Singapore That They Serve
THE SGFR STORE operates six physical stores across Singapore, ensuring accessibility for residents in various neighborhoods. Their store locations are:
- Tampines: Blk 139 Tampines Street 11, #01-101, Singapore 521139
- Siglap Centre: 1 Siglap Drive, #01-01, Singapore 456201
- Bukit Timah Plaza: 1 Jalan Anak Bukit, #01-21, Singapore 588996
- West Coast Plaza: 152 West Coast Road, #01-10, Singapore 127471
- Wisteria Mall (Yishun): 830 Yishun Central 1, #01-10, Singapore 760830
- Holland Village: 283 Holland Ave, #01-01, Singapore 278993
These locations cover both central and suburban areas, from Tampines in the east to West Coast in the west. Additionally, their online platforms and e-commerce sites like Shopee and Lazada offer island-wide delivery, making their products accessible to all Singaporeans. Note that CDC Vouchers are only accepted at the Tampines outlet.
How Does the Brand Meet Singapore’s Needs?
Singapore’s diverse and cosmopolitan population craves unique culinary experiences, and THE SGFR STORE meets this demand by offering a curated selection of international snacks that are rare in traditional retail. Their focus on viral, social media-famous products like Prime Hydration drinks and Dubai Fix Chocolate resonates with Gen Z and Gen Alpha, who drive food trends in the city. The brand’s six physical stores serve as community hubs where customers can discover new flavors, while their online platforms cater to Singapore’s tech-savvy shoppers who value convenience. By offering vegan and halal-certified options, they address the dietary preferences of Singapore’s multicultural population. THE SGFR STORE also inspires young entrepreneurs, aligning with Singapore’s entrepreneurial spirit and youth-driven culture.
Contact Information and Social Media
To connect with THE SGFR STORE, customers can reach out via WhatsApp or shop through their online platforms. Here are the details:
| Contact Field | Details |
|---|---|
| Address | Six stores (see above for details) |
| Phone | WhatsApp: +65 83339301 |
| [email protected] | |
| Shopee | SGFR Store |
| Lazada | SGFR Store |
| Carousell | SGFR Store |
| TikTok | sgfrstore |
| The SGFR Store | |
| @sgfrstore |
For inquiries, message them on WhatsApp at +65 83339301 or visit their online stores for the latest products and promotions.
Summary
THE SGFR STORE PTE. LTD. has redefined snacking in Singapore, offering a vibrant selection of viral snacks and candies that capture the imagination of Gen Z and beyond. From their humble beginnings as a fishing supply store to their current status as a leading snack retailer, the brand’s journey reflects the entrepreneurial spirit of its young founders. With six physical stores across Tampines, Siglap, Bukit Timah, West Coast, Yishun, and Holland Village, and a strong online presence, THE SGFR STORE makes it easy for Singaporeans to enjoy global flavors. Their high ratings on Carousell and media praise highlight their commitment to quality and customer satisfaction. Whether you’re craving a Thai Viral Milk Bun or a Quench Ice Cream Drink, THE SGFR STORE promises an adventure in every bite, making it a must-visit for snack lovers in Singapore.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.