Introduction to the Brand
SOON HUAT GOLDSMITH PTE LTD (UEN: 199409547E) is a well-established name in Singapore’s jewellery scene, founded in the 1970s by the late Mr. Lim Soon Huat. Known for its exceptional craftsmanship and ethical sourcing, this goldsmith has built a reputation for creating bespoke jewellery that resonates with Singapore’s diverse clientele. Whether you’re looking for a unique piece or need expert repair services, this company offers a blend of tradition and quality that stands out in the industry.

Summary of Services/Products
SOON HUAT GOLDSMITH PTE LTD specializes in crafting bespoke jewellery tailored to individual preferences, ranging from traditional designs to contemporary styles. Their services also include professional repair and maintenance, ensuring that treasured pieces remain in pristine condition for years to come. With a focus on using high-quality materials, they cater to customers seeking personalized, handcrafted jewellery that reflects their unique style.
Unique Value Propositions
What makes SOON HUAT GOLDSMITH PTE LTD special is its commitment to craftsmanship and ethical practices. Their artisans meticulously create each piece, ensuring attention to detail and quality. The company’s accreditation by the Singapore Jewellers Association and membership in the Diamond Exchange of Singapore highlight their dedication to transparency and trust. Customers can feel confident knowing their jewellery is ethically sourced and conflict-free, aligning with modern values of sustainability.
Standout Features and Customer Feedback
Customers have shared positive experiences with SOON HUAT GOLDSMITH PTE LTD, often praising the quality and affordability of their gold jewellery. For instance, a reviewer noted, “Very good place to buy gold. Cheaper than I saw. Keep it up ❤️💪” (Top-Rated.Online). Another customer highlighted the ability to bargain and the quality of the pieces, stating it’s a “nice place” with competitive pricing. However, some feedback mentions inconsistent customer service, with a few customers reporting less-than-friendly interactions. While these reviews suggest areas for improvement, the overall sentiment reflects appreciation for the craftsmanship and value offered.
Areas of Singapore Served
Located at 110/112 Serangoon Road, S218015, in the vibrant Little India district, SOON HUAT GOLDSMITH PTE LTD is easily accessible to customers across Singapore. The shop’s central location is well-served by public transport, including bus lines (131, 147, 23, 64, 67, 857) and the nearby Jalan Besar (DT22) metro station, making it convenient for residents from various parts of the city (Moovit).
Meeting Singapore’s Needs
Singapore’s diverse population values quality, cultural sensitivity, and sustainability, and SOON HUAT GOLDSMITH PTE LTD delivers on all fronts. Their wide range of jewellery styles caters to various cultural preferences, making them a go-to for customers seeking pieces that reflect their heritage or personal taste. Their ethical sourcing practices resonate with Singaporeans who prioritize responsible consumption, ensuring that every purchase supports sustainable and conflict-free standards.
Contact Information and Social Media
Contact Information:
- Telephone: +65 6296 5404
- Address: 110/112, Serangoon Road, S218015
Social Media Links:
Summary
SOON HUAT GOLDSMITH PTE LTD shines as a trusted name in Singapore’s jewellery industry, blending decades of craftsmanship with a commitment to ethical practices. Their bespoke designs and repair services cater to a wide audience, while their central location makes them accessible to all. While customer feedback highlights their quality and affordability, addressing service consistency could elevate their reputation further. For those seeking timeless, high-quality jewellery in Singapore, this goldsmith is a gem worth exploring.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

