Captivate at Hello: The Story of CHELLO, Singapore’s Leading Workwear Brand
CHELLO PTE. LTD. is a Singapore-based fashion brand that has been making waves in the workwear scene since its inception in August 2019. Founded by Michelle Ting, a seasoned designer with over a decade of experience in garment-making, CHELLO aims to empower women to make a strong first impression with their attire. The brand’s philosophy, “Captivate at Hello,” is reflected in every piece they create, blending style, comfort, and functionality.
Company Overview
Legal Name: CHELLO PTE. LTD.
UEN Number: 202302418K
Registered Address: 3 Little Road #04-01 CRF Building, Singapore 536982
CHELLO specializes in designing and producing feminine and functional workwear for the modern woman. Their collections are crafted with meticulous attention to detail, ensuring that each garment not only looks good but also feels comfortable and durable. With a focus on empowering women, CHELLO’s designs are meant to boost confidence and make every moment count.
Services and Products
CHELLO offers a diverse range of workwear, including dresses, tops, pants, and more, tailored to suit the needs of professional women. Their key offerings include:
- The Chello Edit: A curated selection of timeless pieces that redefine elegance and style, perfect for those seeking versatile wardrobe staples.
- FORM Collection: Features bonded crepe and padded pieces available in a variety of vibrant colors, adding a pop of personality to professional attire.
- NATURAL Line: An upcoming collection focusing on natural fabrics, designed to align with sustainable and comfortable fashion trends.
- Rewards Program: Encourages customer loyalty with exclusive benefits and discounts.
- Gift Certificates: Ideal for gifting stylish workwear to friends or colleagues.
Customers can shop by size, with options ranging from XS to XL, including in-between sizes to ensure a perfect fit. The brand also provides a personal shopping experience, with backorder options for popular items, ensuring accessibility even for high-demand pieces.
| Collection | Description |
| The Chello Edit | Timeless pieces blending elegance and versatility |
| FORM Collection | Bonded crepe and padded designs in vibrant colors |
| NATURAL Line | Upcoming collection with natural, sustainable fabrics |
| Rewards Program | Loyalty program offering discounts and exclusive benefits |
| Gift Certificates | Flexible gifting options for stylish workwear |
Unique Value Propositions
What sets CHELLO apart is its commitment to creating well-fitted silhouettes that enhance body shape while prioritizing comfort. Their fabrics are rigorously tested for stretch, durability, and breathability, making them ideal for Singapore’s warm and humid climate. Key benefits include:
- Flattering Fits: Designs that enhance body shape and boost confidence.
- High-Quality Fabrics: Tested for comfort, stretch, and durability to ensure long-lasting wear.
- Inclusive Sizing: Options for in-between and larger sizes to cater to diverse body types.
- Feminine and Functional: Clothing that transitions seamlessly from office to social events.
- Personalized Experience: Backorder options and a rewards program enhance customer satisfaction.
These features make CHELLO a standout choice for women seeking workwear that balances style and practicality.
Customer Reviews and Standout Features
CHELLO has garnered attention on social media platforms like Lemon8, where users have shared positive feedback about their designs. For example, the “Chello x Tricia Ong Bridesmaid Collection” received 65 comments, highlighting its appeal for special occasions (Lemon8 Posts). Another post, “Chic and Sweet: Discover Chello’s Feminine Fashion,” garnered 68 comments, showcasing the brand’s popularity among fashion enthusiasts. Other notable mentions include:
- “Discover the Unique Chello Personal Shopping Experience” (54 comments)
- “Stylish Chello Designs: Why I Keep Coming Back 💕” (12 comments)
- “Discover the Most Delightful Girly Pieces at CHELLO 🌸✨” (39 comments)
However, customer feedback is mixed, with one Lemon8 post titled “Disappointing Experience with Singapore’s Chello Online Clothing Store” receiving 54 comments, indicating some challenges with customer satisfaction. Despite this, many customers appreciate CHELLO’s unique designs and quality craftsmanship, particularly for their bridesmaid and workwear collections.
No reviews were found on standard platforms like Google Reviews or Trustpilot for CHELLO SG, suggesting that the brand may rely more on social media engagement for customer feedback. The absence of reviews on these platforms could indicate a smaller online presence or a focus on niche marketing channels.
Serving Singapore and Beyond
As an online retailer, CHELLO serves customers across Singapore, ensuring accessibility for women in areas like Orchard, Marina Bay, Jurong, and beyond. They also offer complimentary shipping for orders over $80 to Singapore, Malaysia, and Hong Kong, making their products available to a broader audience. This wide reach ensures that women across the region can access CHELLO’s stylish workwear with ease.
How CHELLO Meets Singapore’s Needs
CHELLO understands the unique needs of Singaporean women, who require clothing that is both stylish and practical for the tropical climate. Their focus on breathable, stretchy fabrics ensures comfort in Singapore’s warm and humid weather, while their flattering fits cater to diverse body types. The versatility of their designs allows women to transition seamlessly from professional settings in the Central Business District to evening events in Clarke Quay or Sentosa. By offering inclusive sizing and high-quality materials, CHELLO aligns with the modern Singaporean woman’s lifestyle, blending fashion with functionality.
Additionally, CHELLO’s online platform and rewards program cater to the tech-savvy and busy lifestyles of Singaporeans, providing a convenient shopping experience. Their focus on feminine and functional workwear resonates with professionals seeking to make a strong impression in Singapore’s competitive business environment.
Contact Information and Social Media
For inquiries or to explore their latest collections, customers can contact CHELLO via:
- Email: [email protected]
- WhatsApp: +65 8338 0401 (Available Monday to Friday, 10 AM–7 PM SGT, excluding public holidays)
- Website: CHELLO Official
Stay updated with CHELLO’s latest launches, sneak peeks, and exclusive offers by following them on social media:
Their active presence on these platforms, particularly Instagram, provides customers with behind-the-scenes content, new collection reveals, and community engagement opportunities, such as giveaways for their Refined Resilience Anniversary collection.
Summary
CHELLO PTE. LTD. has established itself as a go-to brand for women seeking stylish, comfortable, and functional workwear in Singapore. With a strong emphasis on fit, fabric quality, and design, CHELLO continues to captivate its audience, one hello at a time. Their commitment to inclusive sizing, breathable materials, and versatile designs makes them a perfect fit for Singapore’s dynamic lifestyle. Whether you’re dressing for a corporate meeting or a special occasion, CHELLO offers pieces that empower you to shine with confidence.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.