Introduction to the Brand
SONY ELECTRONICS (SINGAPORE) PTE. LTD. (UEN: 199000682N) is a cornerstone of Singapore’s consumer electronics market, delivering a wide range of high-quality products that blend cutting-edge technology with stylish design. Since establishing its presence in Singapore in 1973, Sony has grown steadily to become a leader in electronics, gaming, and entertainment. With a mission to “fill the world with emotion, through the power of creativity and technology,” Sony inspires curiosity and enhances lifestyles across the Lion City. From vibrant Bravia TVs to immersive PlayStation gaming, Sony’s offerings cater to Singapore’s tech-savvy and dynamic population.

Summary of Services/Products
Sony Electronics Singapore offers a diverse portfolio of products and services designed to meet various lifestyle needs:
- Televisions and Home Cinema: The Bravia series, including 4K and 8K models, delivers stunning visuals with technologies like QD-OLED and 4K X-Reality™ PRO (Sony Bravia).
- Audio Products: Premium headphones (e.g., WH-1000XM5), wireless speakers, and soundbars provide exceptional sound quality and noise cancellation (Sony Audio).
- Cameras: From Alpha mirrorless cameras to compact Vlog cameras, Sony caters to both professional and amateur photographers (Sony Cameras).
- Smartphones: The Xperia series combines advanced camera technology and 5G connectivity for seamless performance (Sony Xperia).
- Gaming: PlayStation consoles and accessories offer immersive gaming experiences for enthusiasts (Sony PlayStation).
- Accessories: Memory cards, cables, and other accessories complement Sony’s product ecosystem (Sony Accessories).
- Services: Sony provides after-sales support, repair services, and digital workshops to enhance user experience (Sony Support).
Customers can shop through the Sony Store Online or visit physical stores for hands-on experiences.
Unique Value Propositions
Sony Electronics Singapore distinguishes itself through:
- Innovative Technology: Products like the Bravia XR TVs and Alpha cameras feature cutting-edge advancements, ensuring top-tier performance.
- Sustainability Focus: Sony’s eco-friendly initiatives, such as energy-efficient designs, align with Singapore’s Green Plan 2030.
- Customer-Centric Services: From online support via chatbots to in-store expertise, Sony prioritizes a seamless customer experience.
- Global Reputation: With a legacy since 1946, Sony’s commitment to quality and innovation is trusted worldwide.
- Versatility: Their diverse product range caters to various needs, from entertainment to professional content creation.
These qualities make Sony a preferred choice for Singaporeans seeking reliable, high-performance electronics.
Standout Features and Reviews
Sony’s products are celebrated for their advanced features and reliability. The Bravia XR TVs, powered by the 4K Processor X1™, offer lifelike visuals, while the WH-1000XM5 headphones are lauded for industry-leading noise cancellation. The Sony Store at 313@somerset has earned positive Google Reviews, with customers praising the “knowledgeable staff and wide product selection.” Similarly, the Wisma Atria store is noted for its “excellent service and clean displays.” On platforms like Shopee, customers highlight the quality of Sony’s audio products, with one reviewer stating, “The WH-1000XM5 headphones are a game-changer for music lovers!”
Review Platform | Location/Product | Rating | Key Feedback |
---|---|---|---|
Google Reviews | 313@somerset | N/A | “Knowledgeable staff, wide product selection.” |
Google Reviews | Wisma Atria | N/A | “Excellent service, clean displays.” |
Shopee | WH-1000XM5 | N/A | “Game-changer for music lovers!” |
Areas Served in Singapore
Sony Electronics Singapore operates multiple retail stores across the island, ensuring accessibility for all residents and visitors:
- Sony Store, 313@somerset: 313 Orchard Road #02-28 to 37, S(238895)
- Sony Store, Wisma Atria: 435 Orchard Road #03-01/01A, S(238877)
- Sony Store, One Holland Village: 7 Holland Village Way #02-38/39, S(275748)
- Sony Store, Westgate: 3 Gateway Dr., #01-39, S(608532)
- Sony Store, Changi Airport: 65 Airport Boulevard, Terminal 3 #02-62, S(819663)
The Sony Store Online offers island-wide delivery, making products accessible from Orchard to Jurong. Authorized retailers like COURTS further expand Sony’s reach.
How Sony Electronics Singapore Meets Singapore’s Needs
Singapore’s tech-savvy population and urban lifestyle demand electronics that are innovative, compact, and energy-efficient, and Sony delivers on all fronts. Their Bravia TVs and Xperia smartphones are designed for seamless integration into smart homes, while compact cameras and headphones suit the city’s on-the-go culture. Sony’s sustainability efforts, including energy-efficient products, align with Singapore’s Green Plan 2030, appealing to eco-conscious consumers. The brand’s robust online platform and physical stores cater to Singaporeans’ preference for convenience, while their after-sales support ensures long-term reliability, meeting the high standards of the local market.
Contact Information and Social Media
For inquiries, contact Sony Electronics Singapore via:
- Live Chat: Monday–Friday, 10:00 AM–5:00 PM (except public holidays)
- WhatsApp: Monday–Friday, 10:00 AM–5:00 PM (except public holidays), for consumer products (TVs, cameras, headphones, mobile, excluding PlayStation & Professional)
- Contact Form: Sony Support
- Store Contacts:
- 313@somerset: +65 6634 9497 (11:00 AM–8:00 PM daily)
- Wisma Atria: +65 6341 9945 (11:00 AM–8:00 PM daily)
- One Holland Village: +65 6935 1801 (11:00 AM–9:00 PM daily)
- Westgate: +65 6261 0784 (11:00 AM–9:00 PM daily)
- Changi Airport: +65 6546 2567 (6:00 AM–1:00 AM daily)
Stay connected with Sony on:
- Facebook: Sony Singapore
- Instagram: N.A. (assumed @sonysingapore, not explicitly listed)
- LinkedIn: Sony Global
Summary
SONY ELECTRONICS (SINGAPORE) PTE. LTD. (UEN: 199000682N) continues to lead Singapore’s consumer electronics market with its innovative and high-quality products. From Bravia TVs to PlayStation consoles, Sony offers something for every tech enthusiast, backed by excellent customer service and a commitment to sustainability. With accessible stores and a robust online platform, Sony ensures that Singaporeans can enjoy cutting-edge technology tailored to their urban lifestyle. Visit a Sony store or explore their online offerings to experience the future of electronics today.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.