Olsen Bakehouse (Legal name: OLSEN BAKEHOUSE PTE. LTD., UEN: 202012447E) is a beloved Singapore bakery known for its handmade, less sweet chiffon cakes that feature local flavors. Located in the heart of Joo Chiat, this family-run business has quickly become a favorite among cake lovers for its unique and thoughtful creations. Founded by Phua Jiamin, Olsen Bakehouse is more than just a bakery—it’s a place where memories are made and celebrations are sweetened with love.
Introduction to the Brand
Olsen Bakehouse is a charming bakery in Singapore that specializes in creating delicious, less sweet chiffon cakes inspired by local flavors. The bakery was founded by Phua Jiamin, who, along with her husband, started the business after baking cakes for a month-long celebration and receiving overwhelming positive feedback DrBiz Article. What began as a passion project has grown into a beloved brand that prides itself on spreading cheer and bonding with its community. Their mission is simple yet heartfelt: to create cakes that are not only delicious but also meaningful, using all-natural, locally-sourced ingredients.
Summary of Services/Products
Olsen Bakehouse offers a variety of chiffon cakes, each with its own unique flavor profile. Some of their popular offerings include:
| Cake Name | Description |
|---|---|
| Kopi, Kaya, and Peanut Butter | Coffee chiffon base with pandan kaya and homemade peanut butter, topped with crushed peanuts. |
| Orh Nee Sliced Cake | Pandan sponge with a smooth orh nee (yam) filling. |
| Ondeh Ondeh Sliced Cake | Moist pandan chiffon with creamy gula melaka buttercream and shredded coconut. |
| Vegan Banana Cake | Banana cake with homemade hazelnut-chocolate spread. |
| Sweet Potato Fudge Brownies | Rich, fudgy brownies for a delightful treat. |
All cakes are made with natural, locally-sourced ingredients, making them a healthy and delicious choice for cake lovers in Singapore. The bakery also offers vegan options, ensuring inclusivity for various dietary preferences Time Out Singapore.
Unique Value Propositions
What sets Olsen Bakehouse apart is their commitment to using all-natural ingredients and their focus on creating cakes that are not overly sweet, or “siew dai” as they call it. They incorporate local flavors like pandan, orh nee, and kopi, making their cakes a perfect choice for those who want to celebrate with a truly Singaporean dessert. Their handmade approach ensures that each cake is crafted with care, reflecting the bakery’s dedication to quality. Additionally, while not halal-certified, they source ingredients from halal-certified suppliers, making their bakes vegetarian and vegan-friendly Confirm Good.
Standout Features and Reviews
Customers rave about the light and fluffy texture of Olsen Bakehouse’s cakes, as well as their creative flavor combinations. The Kopi, Kaya, and Peanut Butter cake is a fan favorite, with its coffee chiffon base layered with pandan kaya and homemade peanut butter, described as “a kopitiam breakfast in cake form” Time Out Singapore. The Orh Nee Sliced Cake is another hit, with reviewers noting its “distinct flavor and smooth layer” that pairs well with the pandan sponge FoodAdvisor. On platforms like Burpple, customers praise the Sesame Yuzu Sliced Cake for its “nutty, fluffy black sesame sponge with refreshing yuzu curd filling” Burpple Reviews. One reviewer shared, “The cakes are subtle in taste, and the fillings make them special,” while another said, “Procuring these cakes was not easy, but certainly worthwhile” FoodAdvisor.
Areas of Singapore Served
Olsen Bakehouse is located at 301 Joo Chiat Road, #01-73, Singapore 427552, in the vibrant Joo Chiat neighborhood. They offer flexi-time delivery across Singapore, with options for home delivery (11 am–7 pm, $12) and deliveries to shopping malls, offices, hospitals, or hotels ($16) Olsen Bakehouse FAQ. This makes their cakes accessible to customers island-wide, from Jurong to Changi.
How Olsen Bakehouse Meets Singapore’s Needs
By incorporating local flavors and using natural, locally-sourced ingredients, Olsen Bakehouse caters perfectly to the Singaporean palate. Their less sweet cakes appeal to those seeking healthier dessert options without compromising on taste. The bakery’s focus on community and spreading cheer resonates deeply with Singaporeans, as they aim to be “Messengers of Love” through their bakes Olsen Bakehouse Website. Their commitment to quality and customer satisfaction, combined with their creative take on local flavors, makes them a cherished part of Singapore’s culinary scene.
Contact Information and Social Media
- Address: 301 Joo Chiat Road, #01-73, Singapore 427552
- Phone: +65 8891 5819
- Social Media:
- Facebook: Olsen Bakehouse Facebook
- Instagram: Olsen Bakehouse Instagram
Summary
Olsen Bakehouse is more than just a bakery; it’s a place where memories are made and celebrations are sweetened with love. With their dedication to quality, creativity, and community, Olsen Bakehouse has established itself as a beloved part of Singapore’s culinary landscape. Whether you’re looking for a unique cake for a special occasion or simply want to indulge in a less sweet treat, Olsen Bakehouse is the perfect choice. Visit their Joo Chiat shop or order online to experience their delightful creations.
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