AWFULLY CHOCOLATE PTE LTD (UEN: 199805627D) is a cherished name in Singapore’s culinary landscape, renowned for its handcrafted chocolate creations that have delighted locals and visitors since 1998. Founded by Lyn Lee, who left her legal career to pursue her passion for baking, Awfully Chocolate started as a small cake shop in Katong, focusing on a single product: the Original All-Chocolate Cake. Today, it has grown into a beloved brand, offering a wide range of premium chocolate products that cater to various tastes and dietary needs.
Introduction to the Brand
Awfully Chocolate is more than just a cake shop; it’s a celebration of chocolate in its purest form. Since its inception, the brand has been committed to crafting high-quality, handcrafted chocolate products using only the finest ingredients. What began as a humble shop in Katong has now expanded to multiple locations across Singapore, including popular shopping malls like Great World City, ION Orchard, and Raffles City. The brand’s signature product, the Original All-Chocolate Cake, remains a bestseller, loved for its rich, moist texture and simple yet indulgent flavor. This cake, described as a “simple dark chocolate cake between layers of dark chocolate fudge,” is a testament to the brand’s philosophy of quality over complexity.
Summary of Its Services/Products
Awfully Chocolate offers a diverse range of chocolate delights, ensuring there’s something for every chocolate lover. Their product lineup includes:
- Celebration Cakes: Perfect for birthdays, weddings, and other special occasions, available in various sizes and designs.
- Customizable Birthday Cakes: Add a personal touch with toppers and candles for a memorable celebration.
- Gluten-Free and Dairy-Free Options: Catering to dietary preferences with gluten-free cakes and dairy-free chocolates.
- Chocolate Bars and Truffles: Premium chocolate bars and artisanal truffles for gifting or personal indulgence.
- Seasonal Offerings: Special products like Chocolate Truffle Mooncakes during the Mid-Autumn Festival and Christmas log cakes.
The brand provides island-wide delivery in Singapore with convenient time slots (10am-2pm or 2pm-6pm), making it easy for customers to enjoy their treats. With multiple store locations, including Great World City, ION Orchard, Raffles City, and more, Awfully Chocolate is accessible across the island. Their online store (Awfully Chocolate) allows for seamless ordering and customization.
Unique Value Propositions or Benefits
What sets Awfully Chocolate apart is its unwavering commitment to quality and simplicity. All products are handmade daily from scratch, ensuring freshness and excellence in every bite. The brand’s focus on dark chocolate and minimalistic flavor profiles means that each product is a true indulgence, rich yet balanced, and never overly sweet. Their dedication to using premium ingredients and proprietary baking techniques, guarded by a select group of “master bakers,” ensures consistent quality. This approach has made Awfully Chocolate a go-to for those seeking authentic chocolate experiences in Singapore.
Standout Features or Reviews
Customers consistently praise Awfully Chocolate’s products for their exceptional quality and taste. On platforms like TripAdvisor, reviewers have described the chocolate cake as “to die for,” noting its rich, moist texture and perfect balance of flavors. Specific favorites include:
- Cold Poached Chocolate: Praised for its “velvety semi-solidified chocolate ganache” and pure chocolate goodness.
- Salted Butterscotch Blondie Brownie: Noted for its fudgy and chewy consistency, offering a delightful sweet-salty balance.
- Hazelnut Crumble: Highlighted for its bittersweet flavor and satisfying crumble layer.
- Original All-Chocolate Cake: Described as “light yet fudgy, rich and moist,” making it a staple for birthdays and celebrations.
The brand’s Hei Ice Cream, a signature dark chocolate ice cream served in unique take-out-style containers, has also garnered acclaim for its intense flavor. These glowing reviews underscore Awfully Chocolate’s ability to deliver memorable chocolate experiences.
Areas of Singapore That They Serve
Awfully Chocolate serves customers across Singapore through its islandwide delivery service and multiple physical stores. Key locations include:
| Store Name | Address | Opening Hours |
|---|---|---|
| Great World | 1 Kim Seng Promenade, #01-K102, Great World, Singapore 237994 | Mon-Thu 10am-9pm, Fri-Sat 10am-10pm, Sun 10am-9pm |
| ION Orchard | 2 Orchard Turn, #B4-50, ION Orchard, Singapore 238801 | Mon-Sun 10am-9pm |
| Raffles City | 252 North Bridge Road, #B1-52, Raffles City, Singapore 179103 | Mon-Sun 10am-9pm |
| Marine Parade | 131 East Coast Road, Singapore 428816 | Mon-Thu 10am-9pm, Fri-Sat 8am-late, Sun 8am-10pm |
| VivoCity | 1 HarbourFront Walk, #01-155/156, VivoCity, Singapore 098585 | Mon-Thu 10am-9pm, Fri-Sat 10am-10pm, Sun 10am-9pm |
For a complete list of their 11 store locations, visit their store locator (Store Locator). Whether you’re in the heart of Orchard Road or the suburbs, Awfully Chocolate ensures you can enjoy their treats with ease.
How Does the Brand Meet Singapore’s Needs?
In a city-state known for its diverse culinary landscape, Awfully Chocolate stands out by offering high-quality, locally crafted chocolate products that cater to a wide range of preferences. Their gluten-free, dairy-free, and eggless options ensure inclusivity for those with dietary restrictions. The brand’s customizable cakes make it a top choice for birthdays, weddings, and other celebrations, adding a touch of indulgence to Singapore’s vibrant event culture. Additionally, their island-wide delivery and multiple store locations provide convenience, aligning with Singapore’s fast-paced lifestyle. Seasonal offerings, such as mooncakes for the Mid-Autumn Festival, resonate with local traditions, making Awfully Chocolate a brand that truly understands Singapore’s needs.
Contact Information and Social Media
To get in touch with Awfully Chocolate or place an order, you can reach them at:
- Phone: 63458212
- Email: Not listed on the website; for custom orders, email [email protected]
- Address: Multiple locations across Singapore (see store locator for details: Store Locator)
Stay updated on their latest offerings and promotions through their social media channels:
- Facebook: Awfully Chocolate Singapore
- Instagram: awfullychocolatesg
- LinkedIn: Awfully Chocolate
- Linktr.ee: awfullychocolates.
Summary
AWFULLY CHOCOLATE PTE LTD is a premier destination for chocolate lovers in Singapore, offering a range of handcrafted, premium chocolate products that have stood the test of time. From their iconic Original All-Chocolate Cake to innovative treats like the Cold Poached Chocolate, the brand’s commitment to quality and simplicity shines through. With island-wide delivery, multiple store locations, and a variety of diet-friendly options, Awfully Chocolate continues to be a favorite among Singaporeans and visitors alike, making every occasion a little sweeter.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
