Street Furniture Advertising Examples: Inspiring Ideas for Outdoor Marketing
If you’re looking for a way to get your brand in front of more people, street furniture advertising might be the way to go. This type of outdoor advertising involves placing ads on public furniture such as benches, bus shelters, and even streetlights. The idea is to catch people’s attention as they go about their daily lives, whether they’re walking to work or waiting for a bus.

Street furniture advertising examples can be found all around you. From the bus stop bench you’re sitting on to the trash can beside you, almost any public object can be used as a canvas for advertising. These ads can take the form of posters, digital screens, or even 3D installations. The key is to create something eye-catching that will make people stop and take notice.
If you’re considering street furniture advertising as part of your marketing strategy, there are a few things to keep in mind. For example, you’ll need to consider the location of your ads carefully to ensure they’re seen by the right people. You’ll also need to think about the design of your ads and how they’ll fit in with their surroundings. However, when done right, street furniture advertising can be a highly effective way to boost brand awareness and reach new consumers.
Key Takeaways
- Street furniture advertising involves placing ads on public furniture such as benches, bus shelters, and streetlights.
- These ads can take many forms, including posters, digital screens, and 3D installations.
- Street furniture advertising can be an effective way to boost brand awareness and reach new consumers when done right.
Understanding Street Furniture Advertising

Street furniture advertising is a form of out-of-home advertising that involves placing ads on street furniture such as bus shelters, benches, kiosks, digital displays, phone kiosks, trash cans, bike racks, pedestrian panels, and more. This type of advertising is cost-effective and can reach a large number of people in high-traffic areas.
Types and Formats
Street furniture advertising comes in various formats, including posters, billboards, digital displays, and more. The ads are usually located at eye level, making them easily visible to pedestrians and passing traffic.
Benefits for Brands and Local Businesses
Street furniture advertising can help brands and local businesses increase their brand awareness and recall. This type of advertising can also drive foot traffic and sales, especially in specific demographics or local markets.
Creative Strategies in Street Furniture Ads
To make your street furniture ads stand out, creativity is key. Incorporating dynamic visuals and eye-catching messaging can help engage consumers and increase recall. Creative best practices include using bold colours, clear messaging, and incorporating humour or emotion into your ads.
Overall, street furniture advertising is an effective way to reach your target audience and make a lasting impression. By using creative ideas and messaging, you can make your street furniture ads more memorable and engaging.
Challenges and Considerations

Location and Demographics
When it comes to street furniture advertising, one of the biggest challenges is finding the right location. You want to make sure that your ads are placed in high-traffic areas where they will be seen by a diverse audience. It’s also important to consider the specific demographics of the local area. For example, if you are targeting a younger audience, you may want to focus on areas with a high concentration of students or young professionals.
Maintenance and Vandalism
Another challenge to consider is the maintenance and vandalism of street furniture ads. Public amenities like bus shelters and benches are often subject to wear and tear, and it’s important to make sure that your ads are well-maintained and in good condition. Vandalism is also a concern, and you may need to take steps to protect your ads from damage.
Innovation and Trends in Street Furniture Advertising
As with any advertising medium, street furniture ads are subject to trends and innovation. One trend that has emerged in recent years is the use of digital and interactive screens. These ads can incorporate elements like QR codes and touchscreens, allowing viewers to interact with the ad and learn more about the product or service being advertised. Keeping up with these trends can help you stay ahead of the competition and make the most of your street furniture advertising campaign.
Overall, street furniture advertising can be an effective way to reach a wide audience and promote your brand. However, it’s important to consider the challenges and limitations of this medium and take steps to ensure that your ads are well-placed, well-maintained, and engaging for viewers.
Frequently Asked Questions

What types of street furniture are commonly used for advertising?
There are many types of street furniture that can be used for advertising, including bus shelters, benches, newsstands, transit stations, kiosks, bike shares, trash cans, and streetlight poles. Essentially, any object that has a surface can be used for street furniture advertising.
How does street furniture advertising differ from traditional billboard advertising?
Street furniture advertising is unique because it is placed in close proximity to pedestrians and commuters, making it easily viewable at eye-level. This makes it ideal for targeting busy urban areas where foot traffic is high. Traditional billboard advertising, on the other hand, is often placed along highways or in more rural areas where it can be seen by drivers.
What are the benefits of using digital media in street furniture advertising?
Digital street furniture advertising allows for dynamic content that can be updated in real-time. This makes it easier to create targeted and relevant advertising campaigns. Additionally, digital displays can be more attention-grabbing and engaging than static displays, making them more effective at capturing the attention of passersby.
Can you give examples of successful guerrilla advertising campaigns using street furniture?
One example of a successful guerrilla advertising campaign using street furniture is the “Mini Cooper Parking” campaign. Mini Coopers were placed on top of parking meters in high-traffic areas, creating the illusion that they were parked there. This unique and eye-catching approach generated a lot of buzz and helped to increase brand awareness.
What factors influence the cost of advertising on street furniture?
The cost of advertising on street furniture can vary depending on a number of factors, including the location of the street furniture, the size of the advertising space, and the duration of the campaign. Additionally, digital displays may be more expensive than static displays.
How does kiosk advertising integrate with other forms of street furniture advertising?
Kiosk advertising can be used in conjunction with other forms of street furniture advertising to create a comprehensive and cohesive advertising campaign. For example, kiosks can be used to display dynamic digital content that complements static displays on bus shelters or benches. This can help to create a more engaging and memorable advertising experience for viewers.