If you’re looking for a food technology company that operates in the ASEAN region, QSR Brands M Holdings Bhd is a name that you should know. As Malaysia’s only vertically integrated food operator, QSR Brands prides itself on its farm-to-fork products and services. Since the opening of the first KFC restaurant in Malaysia in 1973, QSR Brands has been the only company granted the right by Yum! to operate the KFC and Pizza Hut brands in Malaysia, Singapore, Brunei, and Cambodia.

QSR Brands (M) Holdings Bhd is a holding company that owns and operates various fast-food restaurants. The company produces and processes poultry and offers a range of ancillary businesses such as commissary, baking, and sauce production. QSR Brands serves customers in Asian countries. If you’re interested in learning more about QSR Brands M Holdings Bhd, keep reading to discover more about the company’s corporate profile and operations, growth and development, and frequently asked questions.
Key Takeaways
- QSR Brands M Holdings Bhd is Malaysia’s only vertically integrated food operator.
- The company owns and operates various fast-food restaurants, produces and processes poultry, and offers a range of ancillary businesses such as commissary, baking, and sauce production.
- QSR Brands serves customers in Asian countries.
Corporate Profile and Operations

QSR Brands (M) Holdings Bhd Overview
QSR Brands (M) Holdings Bhd is Malaysia’s only vertically integrated food operator, and is proudly owned and run by Malaysians. Since the opening of the first KFC restaurant in Malaysia in 1973, QSR Brands is the only company granted the right by Yum! Brands to operate KFC and Pizza Hut restaurants in Malaysia. QSR Brands also operates other brands such as Ayamas and Delicious Meals. The company prides itself on providing nourishing and craveable moments everyday for its customers.
Brands and Franchises
QSR Brands owns and operates several popular brands in Malaysia and other Asian countries. Its flagship brands are KFC and Pizza Hut, which have become household names in Malaysia. QSR Brands also operates Ayamas, a halal chicken and poultry brand, and Delicious Meals, which offers a range of ready-to-eat meals. QSR Brands is committed to providing high-quality, halal-certified food to its customers.
Regional Footprint
QSR Brands operates more than 850 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as over 480 Pizza Hut concept restaurants and delivery services in Malaysia and Singapore. The company has a strong presence in ASEAN and is committed to expanding its regional footprint.
Production and Supply Chain
QSR Brands has a fully integrated production and supply chain system, which allows it to maintain high standards of quality and consistency. The company operates a commissary for KFC, which produces its own range of sauces and marinades. QSR Brands also has its own baking facility and a sauce production plant. The company is committed to using the latest food technology to ensure that its products are of the highest quality.
QSR Brands (M) Holdings Bhd is a leading food-technology company that is committed to providing high-quality, halal-certified food to its customers. With its strong regional footprint and fully integrated production and supply chain system, QSR Brands is well-positioned to continue growing and expanding its business in the ASEAN region.
Growth and Development

QSR Brands (M) Holdings Bhd has experienced significant growth and development over the years, cementing its position as one of the leading food operators in Malaysia. The company has achieved this through strategic partnerships and investments, market expansion and IPO, corporate responsibility and employment, healthcare and community support.
Strategic Partnerships and Investments
QSR Brands (M) Holdings Bhd has entered into strategic partnerships and investments to expand its business offerings. In 2018, the company entered into a partnership with CVC Capital Partners, a private equity firm, to acquire a significant stake in the company. This partnership has enabled QSR Brands to expand its operations and strengthen its market position.
Market Expansion and IPO
QSR Brands (M) Holdings Bhd has been expanding its market presence through various strategies, including an initial public offering (IPO). The company delisted from Bursa Malaysia in 2013 but relisted in 2019 after a successful IPO. Maybank Investment Bank and RHB Investment Bank acted as advisers for the IPO. This move has enabled the company to raise capital and expand its operations further.
Corporate Responsibility and Employment
QSR Brands (M) Holdings Bhd is committed to corporate responsibility and positive career development for its employees. The company provides a supportive working environment that caters to the needs of all generations. QSR Brands is also one of the largest employers in Malaysia, providing employment opportunities to thousands of people in the country.
Healthcare and Community Support
QSR Brands (M) Holdings Bhd is committed to supporting the healthcare and community needs of the people it serves. The company has partnered with KPJ Healthcare Bhd to provide healthcare benefits to its employees. QSR Brands also supports various community initiatives, including education and environmental programs.
In conclusion, QSR Brands (M) Holdings Bhd has achieved significant growth and development through strategic partnerships and investments, market expansion and IPO, corporate responsibility and employment, healthcare and community support. With its commitment to excellence and innovation, QSR Brands is well-positioned to continue its growth trajectory in the years to come.
Frequently Asked Questions

Who is the current owner of QSR Brands in Malaysia?
QSR Brands (M) Holdings Bhd is currently owned by the QSR Group, a leading food technology company in ASEAN. The QSR Group is owned by Johor Corporation and CVC Capital Partners, a private equity firm.
What is the latest share price for QSR Brands M Holdings Bhd?
As of the current date, the latest share price for QSR Brands (M) Holdings Bhd is not available. You can check the latest share price on the Kuala Lumpur Stock Exchange (KLSE) website.
Where can I find the most recent annual report for QSR Brands M Holdings Bhd?
You can find the most recent annual report for QSR Brands (M) Holdings Bhd on the company’s official website. The annual report provides an overview of the company’s financial performance, business operations, and future plans.
How can I get in touch with QSR Stores Sdn Bhd?
You can get in touch with QSR Stores Sdn Bhd, the operator of KFC and Pizza Hut in Malaysia, by visiting their official website or contacting their customer service team. You can find their contact details on the website.
What does the company profile for QSR Brands reveal about its business operations?
The company profile for QSR Brands (M) Holdings Bhd reveals that it is the only vertically integrated food operator in Malaysia, with a farm-to-fork approach to its products and services. The company operates KFC and Pizza Hut restaurants in Malaysia and is committed to providing high-quality, affordable food to its customers.
What is the relationship between QSR Stores Sdn Bhd and KFC in Malaysia?
QSR Stores Sdn Bhd is the operator of KFC in Malaysia, under a franchise agreement with Yum! Brands. The agreement grants QSR Stores Sdn Bhd the right to operate KFC restaurants in Malaysia and ensures that the restaurants maintain the high standards set by Yum! Brands.