In the vibrant city-state of Singapore, where innovation and tradition seamlessly intertwine, VARIO EVERYDAY stands as a testament to the art of personal expression through timepieces. This Singaporean brand has carved a niche for itself by offering vintage-inspired watches and unique accessories that allow individuals to showcase their personality. As part of Kaizenaire.com’s mission to highlight high-quality B2C brands in Singapore, we delve into the world of VARIO EVERYDAY (UEN: 53330052E), a brand that has captured the hearts of watch enthusiasts worldwide.
Introduction to VARIO EVERYDAY
VARIO EVERYDAY is not just a watch store; it’s a lifestyle choice. Founded in 2016, this Singapore-based brand has been redefining the way we perceive watches and accessories. With a focus on vintage-inspired timepieces and customizable watch straps, VARIO EVERYDAY empowers individuals to express their unique style through their choice of timepieces. The brand’s name reflects its ethos: “VARIO” for variation and “EVERYDAY” for the everyday wearability of its products. Whether you’re a seasoned collector or just discovering the beauty of watches, VARIO EVERYDAY offers something special.
Summary of Services/Products
VARIO EVERYDAY offers a diverse range of products designed to cater to both seasoned watch collectors and those just beginning their horological journey. Their product lineup includes:
- Vintage-Inspired Watches: From the sleek Empire Art Deco Chronograph to the innovative Vario Versa Dual Time Reversible Watch, each timepiece blends classic design with modern functionality. The Vario Versa, for instance, features a dual-face design, a rare offering in the microbrand space.
- Customizable Watch Straps: With options like ballistic nylon, Cordura, and German leather, customers can personalize their watches to match their wardrobe or mood. Straps are available in various styles, including NATO and single-pass Zulu straps.
- Watch Accessories: Including travel cases and tools for easy strap changes, ensuring a seamless experience for watch enthusiasts.
Every product is designed with attention to detail, combining timeless aesthetics with practical everyday use. The watches are powered by trusted Japanese or Swiss movements and are individually inspected in Singapore to ensure quality.
Unique Value Propositions or Benefits
What sets VARIO EVERYDAY apart is its commitment to quality, individuality, and sustainability. Here are some of its standout benefits:
- Personalization: Customers can choose from a variety of straps and accessories to create a watch that truly reflects their personality. This customization is perfect for those who want their timepiece to stand out.
- Affordability: Despite their high-quality craftsmanship, VARIO EVERYDAY’s products are priced to be accessible, making luxury attainable for a wider audience. For example, the Vario Versa is priced around $428, offering great value for a dual-face watch.
- Sustainability: The brand is committed to reducing its environmental impact, offering carbon-neutral shipping for all deliveries by purchasing verified carbon removal credits.
- Community Engagement: VARIO EVERYDAY fosters a strong online community where customers can share their experiences, style tips, and even participate in photo contests on Instagram using the hashtag #varioeveryday to win prizes.
Standout Features or Reviews
VARIO EVERYDAY has garnered praise from watch enthusiasts and bloggers alike. Microbrand Watch World highlighted the durability and unique designs of their straps, noting that their Cordura nylon straps are “tough and able to be worn on rough activities.” Fratello Watches praised the innovative design of the Vario Versa, describing it as “a rectangular, dual-face, quartz-powered timepiece that’s both clever and affordable.” The Vario Versa even won the iF DESIGN AWARD 2025, a testament to its innovative design.
On Trustpilot, the brand has a TrustScore of 3.5 out of 5 based on 8 reviews. Customers have praised the quality of the watches and the owner’s dedication to customer service, with one reviewer noting, “Owner went out of the way for me.” However, some reviews mention concerns about shipping times, which the brand is actively addressing to improve the customer experience. Additionally, Wah So Shiok described VARIO EVERYDAY as one of their favorite strap labels for its value and unique designs.
Areas of Singapore That They Serve
While VARIO EVERYDAY primarily operates as an online store, their physical presence is located at Orchard Plaza, 150 Orchard Road, #07-05, Singapore 238841. Orchard Plaza is a bustling hub in Singapore’s central shopping district, known for its vibrant mix of retail, dining, and entertainment. This location allows customers to visit by appointment, adding a personal touch to their online shopping experience. The brand’s online platform ensures they serve customers across Singapore and beyond, with free shipping on orders over US$25 to most countries.
How Does the Brand Meet Singapore’s Needs?
Singapore is a city that values innovation, quality, and style, and VARIO EVERYDAY embodies these qualities. The brand’s focus on vintage-inspired designs resonates with Singapore’s appreciation for heritage and craftsmanship, appealing to a population that values both tradition and modernity. Their customizable straps and accessories cater to the diverse tastes of Singapore’s cosmopolitan residents, from professionals in the Central Business District to creatives in Tiong Bahru. Moreover, VARIO EVERYDAY’s commitment to sustainability aligns with Singapore’s growing emphasis on environmental responsibility, making it a brand that resonates with the city-state’s forward-thinking ethos.
Contact Information and Social Media
For those interested in exploring VARIO EVERYDAY’s offerings or making a purchase, here are the key details:
- Legal Name: VARIO EVERYDAY
- UEN Number: 53330052E
- Address: Orchard Plaza, 150 Orchard Road, #07-05, Singapore 238841
- Email: [email protected]
- Operating Hours: Monday-Friday 12-5pm, closed on public holidays
- Appointment Booking: Book a visit at Calendly
- Social Media:
Summary
VARIO EVERYDAY is more than just a watch brand; it’s a celebration of individual style and timeless design. With its roots firmly planted in Singapore, the brand continues to grow, offering products that are both accessible and aspirational. Their commitment to quality, personalization, and sustainability makes them a standout in Singapore’s vibrant lifestyle scene. Whether you’re a watch aficionado or someone looking to add a touch of elegance to your everyday life, VARIO EVERYDAY has something for you. Explore their collection and join a community that values craftsmanship and individuality.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.