Introduction to the Brand
TREATSURE PTE. LTD. (UEN: 201626981D) seems likely to be a pioneering force in Singapore’s sustainability and lifestyle sectors. Incorporated on October 4, 2016, and founded by Preston Wong and Kenneth Ham, TREATSURE is an innovative startup addressing the critical issue of food waste through technology. Their mobile app, launched in 2017, connects hotels, restaurants, and grocers with surplus or near-expiry food to everyday consumers, promoting a culture of treating food as treasure. With a registered office at 138 Robinson Road, #03-19, The Corporate Office, Singapore 068906, TREATSURE has saved over 50 tonnes of food from waste since its inception, earning recognition such as the runner-up Silver Award for the Best Earth-Loving App at the 2023 Sustainability Awards.
Summary of Services and Products
TREATSURE offers a range of services and products designed to reduce food waste while providing value to consumers. Their offerings, as detailed on their website, include:
| Category | Details | Examples |
|---|---|---|
| Buffet-in-a-Box | Takeaway service for surplus buffet food from luxury hotels, typically priced at SGD 10.50, using biodegradable boxes. | Meals from voco Orchard Singapore, Swissotel Stamford’s Clove restaurant |
| Surplus Groceries | Digital platform for purchasing near-expiry, imperfect, or excess groceries at up to 80% savings. | Fresh produce, packaged goods |
| Sustainability Experiences | Events, workshops, and activities promoting sustainable practices, including corporate lunchtime workshops. | Workshops for Mediacorp, Dyslexic Association of Singapore |
The TREATSURE app, available on iOS and Android, features instant payment options via PayNow, restaurant and grocery search functions, and a map-based outlet locator, enhancing user convenience.
Unique Value Propositions and Benefits
TREATSURE’s innovative approach sets it apart in Singapore’s B2C market:
- Sustainability Leadership: By saving over 50 tonnes of food since 2017, TREATSURE supports global sustainability goals (SDGs 9, 12, and 13), addressing Singapore’s annual food waste of approximately 790,000 tons.
- Affordable Access: Offers gourmet buffet meals and groceries at significant discounts, making high-quality food accessible to a broader audience.
- Technological Innovation: The app’s features, such as instant payments and outlet locators, provide a seamless user experience, as noted in their App Store description.
- Community Engagement: Initiatives like workshops for dyslexic students and partnerships with hotels like voco Orchard Singapore demonstrate a commitment to social impact, as highlighted on their LinkedIn page.
Their recognition in media outlets like The Straits Times and Business Insider, along with funding from Quest Ventures, underscores their credibility and impact.
Standout Features and Customer Reviews
TREATSURE’s buffet-in-a-box service is a standout, allowing consumers to enjoy luxury hotel buffet food at a fraction of the cost, typically SGD 10.50, as noted in a Business Insider review. The app’s user-friendly interface, with features like PayNow payments and grocery categorization, enhances accessibility. Customer reviews on the App Store, where the app holds a 4.1 out of 5 rating, include:
- “Light on your pocket and light on the environment,” praising the app’s affordability and eco-friendly mission.
- “It’s hard to find a product that enables you to save money, save the environment without sacrificing quality,” highlighting TREATSURE’s balance of value and sustainability.
A Mothership review described the buffet-in-a-box experience at Fairmont Hotel’s Asian Market Cafe as “shiok,” noting the variety and value, though availability can be limited. TREATSURE’s runner-up Silver Award at the 2023 Sustainability Awards further cements its reputation as a leader in sustainable innovation.
Areas of Singapore Served
TREATSURE serves customers across Singapore through its mobile app, available on iOS and Android. Partner locations, including high-end hotels in the Central Business District (CBD) like Swissotel Stamford and voco Orchard Singapore, facilitate food collection. Their concept store at Block 7 Tanjong Pagar Plaza serves as a grocery pickup point, ensuring accessibility island-wide. The app’s map-based locator helps users find nearby outlets, making TREATSURE’s services convenient for all Singaporeans.
How TREATSURE Meets Singapore’s Needs
Singapore’s significant food waste challenge, with 790,000 tons generated annually, underscores the need for innovative solutions. TREATSURE addresses this by redistributing surplus food, aligning with the Singapore Green Plan 2030’s focus on sustainable consumption. Their affordable buffet-in-a-box and grocery offerings cater to cost-conscious consumers, while partnerships with local businesses support the F&B sector. Community initiatives, such as workshops for dyslexic students, as noted on their LinkedIn page, promote sustainability awareness, resonating with Singapore’s eco-conscious and community-driven ethos.
Contact Information and Social Media
- Website: www.treatsure.co
- Social Media:
- App Download:
- iOS: App Store
- Android: Google Play
For inquiries, visit their website or contact them via social media channels.
Summary
TREATSURE PTE. LTD. (UEN: 201626981D) is a visionary startup transforming Singapore’s approach to food waste. Since launching their mobile app in 2017, they’ve saved over 50 tonnes of food through innovative services like buffet-in-a-box and surplus grocery sales. With a 4.1-star rating on the App Store and accolades like the 2023 Sustainability Awards’ runner-up title, TREATSURE combines affordability, sustainability, and community engagement, making it a vital part of Singapore’s eco-conscious lifestyle.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
