In the vibrant world of Singapore’s beauty scene, The Gentle Label shines as a beacon of safety, simplicity, and sustainability. Founded in 2017 by Genevieve Tan, this homegrown brand has carved a niche by offering non-toxic, all-natural beauty and home essentials that cater to families and eco-conscious consumers alike. If you’re looking for skincare or household products that prioritize your health without compromising on effectiveness, The Gentle Label might just be your new go-to. Let’s explore what makes this brand a standout in Singapore’s clean beauty movement.
A Brand Born from Care
The story of THE GENTLE LABEL PTE. LTD. (UEN: 201540835D) begins with a mother’s love. When Genevieve Tan welcomed her daughter in 2014, she became acutely aware of the potentially harmful ingredients—like parabens and sulfates—lurking in everyday beauty products. Determined to create safer alternatives, she left her career as an art director and spent two years collaborating with a British chemist to develop a line of products free from synthetic colors, fragrances, GMOs, petrochemicals, sulfates, parabens, phthalates, triclosan, and nanoparticles. Launched in 2017, The Gentle Label reflects her vision of beauty that’s gentle on both people and the planet.
Products That Simplify and Soothe
The Gentle Label specializes in the retail sale of cosmetics and toiletries, with a secondary focus on manufacturing these products. Their offerings are designed to streamline your beauty and home care routines with minimal, high-quality ingredients. Some of their flagship products include:
- Organic Healing Balm ($22/25ml): A versatile, quick-absorbing balm that soothes dry, chapped skin and lips. Infused with natural ingredients like papaya and calendula, it’s a must-have for families.
- Face Wash ($32): A gentle cleanser that removes impurities while keeping your skin’s natural moisture intact, perfect for daily use.
- Laundry Liquid: A natural, skin-friendly detergent that keeps clothes fresh without harsh chemicals, ideal for those with sensitive skin.
All products are manufactured in the UK and certified by the Soil Association, a UK-based body that ensures authenticity, transparency, purity, and quality. This certification gives consumers confidence that what they’re using is both safe and effective.
| Product | Description | Price |
|---|---|---|
| Organic Healing Balm | Soothes and moisturizes dry skin and lips with natural ingredients like papaya. | $22/25ml |
| Face Wash | Gentle cleanser for daily use, preserving skin’s natural oils. | $32 |
| Laundry Liquid | Natural detergent safe for sensitive skin. | N.A. |
Why The Gentle Label Stands Out
What sets The Gentle Label apart is its philosophy of less is more. In a market often cluttered with complex ingredient lists, this brand focuses on simplicity without sacrificing results. Here are some of its unique value propositions:
- Non-Toxic and Natural: Every product is free from harmful chemicals, making it safe for babies, adults, and even pets.
- Family-Friendly: Designed for all ages and genders, their products are versatile enough for the whole household.
- Eco-Conscious: By using sustainable ingredients and minimal packaging, The Gentle Label supports environmentally responsible beauty.
- Certified Quality: Soil Association certification ensures that each product meets rigorous standards for purity and transparency.
This commitment to clean beauty has earned The Gentle Label praise from publications like Female Magazine, which highlighted its all-natural approach, and Her World Singapore, which celebrated Genevieve Tan’s dedication to safe skincare.
Standout Features and Media Recognition
While specific customer reviews from platforms like Google Reviews or Trustpilot were not found, The Gentle Label has garnered attention from trusted media outlets, underscoring its credibility:
- Female Magazine called it a “new Singaporean beauty brand” that uses all-natural ingredients and manufactures in the UK, emphasizing its appeal to health-conscious consumers.
- societyA described it as a “pared-down line of non-toxic everyday essentials,” praising its focus on essential ingredients without fillers.
- Her World Singapore featured an interview with Genevieve Tan, highlighting her mission to create safe, mindful beauty products after becoming a mother.
These endorsements reflect the brand’s growing reputation as a leader in Singapore’s clean beauty space. The absence of customer reviews on major platforms may suggest a niche market presence, but the media coverage speaks to its quality and appeal.
Serving Singapore and Beyond
Based in Singapore, The Gentle Label operates primarily online, making its products accessible across the city-state. Whether you’re in Orchard, Jurong, or Tampines, you can order their products through their official website (The Gentle Label) or retail partners like BooksActually and Content Beauty & Wellbeing. For orders over SGD 90, they offer free next-day courier shipping in Singapore, with standard shipping for smaller orders via SingPost Registered Mail. The brand also ships globally, catering to an international audience seeking clean beauty solutions.
Meeting Singapore’s Needs
Singaporeans are increasingly prioritizing health, sustainability, and family well-being, and The Gentle Label aligns perfectly with these values. In a fast-paced city where convenience is key, their online store offers easy access to high-quality, safe products. The brand’s focus on non-toxic, family-friendly skincare and home essentials caters to parents, eco-conscious individuals, and anyone seeking clean beauty alternatives. By offering products that are gentle on sensitive skin and the environment, The Gentle Label meets the growing demand for sustainable, mindful living in Singapore.
Contact Information and Social Media
To connect with The Gentle Label, you can reach out through their social media channels or visit their registered office:
- Legal Name: THE GENTLE LABEL PTE. LTD.
- UEN: 201540835D
- Address: 44 Monk’s Hill Road, #07-48, Monks Hill Flat, Singapore 228575
- Social Media:
- Facebook: The Gentle Label
- Pinterest: The Gentle Label
While direct contact details like phone numbers and emails are not listed, their active presence on Facebook and Pinterest offers a way to stay updated on new products, promotions, and brand news.
Summary
The Gentle Label is more than a beauty brand—it’s a commitment to safer, simpler, and more sustainable living. With its range of all-natural, non-toxic products, it offers Singaporeans a way to care for their skin and homes without compromising on safety or quality. Whether you’re a parent seeking gentle products for your family or an eco-conscious consumer looking for clean beauty solutions, The Gentle Label delivers with authenticity and care. Explore their offerings today and join the movement toward mindful beauty.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.