In the heart of Singapore, a new wave of sustainability is taking shape, led by SIMPLYGOOD (PTE. LTD.), a company dedicated to transforming the way we clean our homes. With a mission to reduce plastic waste and promote eco-friendly living, SIMPLYGOOD (PTE. LTD.) (UEN: 202117238Z) is making waves in the lifestyle portal scene, offering innovative solutions that resonate with environmentally conscious Singaporeans.

About SIMPLYGOOD
Founded in Singapore, SIMPLYGOOD (PTE. LTD.) is a trailblazer in the eco-friendly product space. The company, incorporated on 16 May 2021, operates from its registered office at 26 Tai Seng Street, #06 J’Forte, Singapore (534057). Their innovative approach involves offering household cleaning and personal care products in dissolvable tablet form, designed to be mixed with water at home. This eliminates the need for bulky plastic bottles, reducing both the carbon footprint associated with shipping heavy liquids and single-use plastic waste. With over 20,000 homes already using their products, SIMPLYGOOD is proving that small changes can have a big impact.
Services and Products
SIMPLYGOOD offers a range of natural, safe, and effective products, including:
- Multi-Purpose Cleaners: Versatile solutions for surfaces like stone, wood, and glass, available in refreshing scents like lemon.
- Dishwashing and Laundry Tablets: Designed for effective cleaning with minimal environmental impact.
- Personal Care Products: Shampoo and soap tablets made from 100% plant-based ingredients, safe for families and pets.
Their monthly subscription service ensures regular deliveries, making it easy to stay stocked up while saving 15% on each order. Products are available for purchase on their official website and e-commerce platforms like Shopee and Lazada, offering convenience for busy Singaporeans.
Unique Value Propositions
What sets SIMPLYGOOD apart is its unwavering commitment to sustainability. Their dissolvable tablets are a game-changer, reducing packaging waste by up to 90% compared to traditional liquid cleaners. Each tablet is 300 times lighter and 200 times smaller than conventional products, making transportation more efficient and less harmful to the environment. Additionally, their packaging is fully compostable, ensuring that every aspect of their product lifecycle is eco-friendly. This innovative approach has earned them support from institutions like OCBC Singapore, which praised SIMPLYGOOD for “revolutionizing the home care industry and significantly reducing our carbon footprint” by eliminating the need to ship water and dispose of single-use plastic bottles.
Standout Features and Recognition
SIMPLYGOOD has garnered significant attention for its innovative approach. The company was featured in Forbes’ 30 Under 30 Asia list for Social Impact, recognizing its efforts to transform consumer behavior through sustainable products. The Business Times highlighted their dehydrated cleaning products for minimizing plastic packaging, while MoneyFM893 featured an interview with founder Jeremy Lee, discussing their business development strategies. SIMPLYGOOD also won first place in the Early Stage startup category at the Entrepreneurship World Cup (Singapore) Finals 2022, outshining hundreds of other startups. These accolades serve as strong social proof of their credibility and impact in the sustainability space.
| Category | Details |
|---|---|
| Legal Name | SIMPLYGOOD (PTE. LTD.) |
| UEN Number | 202117238Z |
| Products | Multi-purpose cleaners, dishwashing/laundry tablets, personal care tablets |
| Key Features | 100% plant-based, compostable packaging, 90% less plastic waste |
| Media Recognition | Forbes, Business Times, MoneyFM893, Entrepreneurship World Cup 2022 |
| Availability | Nationwide via website, Shopee, Lazada |
Areas of Singapore Served
As an online-based company, SIMPLYGOOD serves customers across the entirety of Singapore. Whether you’re in Jurong, Tampines, or Orchard, you can easily order their products through their website or trusted e-commerce platforms like Shopee and Lazada. Their partnerships with local retailers, such as The Green Collective, also provide opportunities for in-person shopping at curated events, making their products accessible to all Singaporeans.
How SIMPLYGOOD Meets Singapore’s Needs
Singapore is a global leader in sustainability, with initiatives like the Singapore Green Plan 2030 aiming to reduce waste and promote eco-friendly practices. However, plastic waste remains a significant challenge. SIMPLYGOOD addresses this head-on by offering products that drastically reduce single-use plastics, aligning perfectly with Singapore’s environmental goals. Their lightweight, compact tablets not only make cleaning more sustainable but also appeal to Singapore’s urban, space-conscious households. By choosing SIMPLYGOOD, consumers contribute to a greener future, supporting the nation’s vision for a cleaner, more sustainable environment.
Contact Information and Social Media
While direct contact information such as a phone number or email is not listed on SIMPLYGOOD’s website, customers can stay connected through their active social media channels:
- Facebook: SimplyGood Facebook
Summary
SIMPLYGOOD (PTE. LTD.) is at the forefront of Singapore’s sustainability movement, offering innovative, eco-friendly cleaning and personal care solutions that are both effective and environmentally responsible. With their plant-based, dissolvable tablets and compostable packaging, they’re helping Singaporeans reduce plastic waste and embrace sustainable living. Recognized by prestigious outlets like Forbes and supported by institutions like DBS Foundation, SIMPLYGOOD is a trusted name for those looking to make a positive impact. Whether you’re in Woodlands or Marina Bay, SIMPLYGOOD’s products are just a click away, making it easier than ever to contribute to a greener Singapore.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
