Introduction to the Brand
Established on December 11, 2018, ROOMA PTE. LTD. (201841609G) was founded by Hazlee Suip with a vision to bring high-quality, affordable furniture to Singapore. Initially known as Dwe11, the brand evolved into Rooma, focusing on bespoke furniture that combines the timeless beauty of rattan and teak with modern design sensibilities. With over 20 years of experience in the European furniture industry and regular visits to Italian furniture fairs, Rooma’s team brings a wealth of expertise to their craft. Their mission is to provide customers with the opportunity to design furniture that reflects their individual style, all while maintaining ethical sourcing and skilled craftsmanship (Rooma About Us).
Summary of Services/Products
Rooma offers a range of customizable furniture designed to enhance Singaporean homes. Their key offerings include:
| Product/Service | Description | Key Features |
|---|---|---|
| Wooden Furniture | Handcrafted dining sets, tables, and cabinets made from teak and other woods. | Unique wood grain patterns, durable, customizable designs. |
| Rattan Furniture | Sofas, chairs, and accent pieces featuring intricate rattan weaving. | Lightweight, stylish, blends traditional and modern aesthetics. |
| Bespoke Design Service | Custom furniture tailored to specific dimensions and styles. | Collaborative design process, regular updates during 12–15 week lead time. |
| Delivery and Installation | In-house team handles delivery and setup. | Ensures furniture is perfectly installed in your home. |
Each piece is designed in-house and handcrafted in Indonesia, with a lead time of 12 to 15 weeks, during which customers receive regular updates on progress (Rooma How It Works).
Unique Value Propositions or Benefits
Rooma distinguishes itself in Singapore’s furniture market through:
- Bespoke Customization: Customers can collaborate with Rooma’s team to create furniture that fits their exact space and style, ensuring a perfect match for their home.
- Ethical Sourcing: Materials like teak and rattan are responsibly sourced and certified, reflecting a commitment to sustainability.
- Skilled Craftsmanship: Each piece is handcrafted by traditional artisans in Indonesia, ensuring exceptional quality and durability.
- Social Responsibility: Rooma donates food and clothes monthly to underprivileged communities in Indonesia, showcasing their dedication to giving back.
- Extensive Showroom: With over 12,000 square feet of showroom space, Rooma offers a vast selection of furniture and home decor (Rooma LinkedIn).
Standout Features or Reviews
While direct customer reviews on platforms like Google Reviews or Trustpilot are not readily available, Rooma’s commitment to quality and craftsmanship is a standout feature. Their furniture is designed to be one-of-a-kind, with unique wood grain patterns and intricate rattan weaves that add character to any space. The brand’s personalized design process, where customers are involved at every step, ensures a tailored experience that sets them apart. Their Google Business Profile notes, “What I like about Rooma apart from their furniture is that warm feeling they give me,” suggesting a welcoming customer experience (Rooma Business Site).
Areas of Singapore That They Serve
Rooma serves customers across Singapore, with their showroom located at:
- Address: Tan Boon Liat Building, 315 Outram Road, #13-01, #13-02, #13-04, Singapore 169074
- Operating Hours: Monday to Friday, 11:00 AM to 6:30 PM; Saturday, Sunday, and Public Holidays, 12:00 PM to 6:30 PM
Their in-house delivery and installation services ensure that customers from all areas, including Orchard, Jurong, and Tampines, can enjoy their furniture seamlessly (Rooma Contact).
How Does the Brand Meet Singapore’s Needs?
Singapore’s urban lifestyle demands furniture that is both stylish and space-efficient, and Rooma meets these needs with its customizable designs. Their ability to craft furniture to specific dimensions makes them ideal for Singapore’s compact homes, where every inch counts. The use of sustainable materials like teak and rattan aligns with the city’s growing focus on eco-conscious living. Rooma’s personalized service, allowing customers to co-design their furniture, caters to Singaporeans’ desire for unique, high-quality home furnishings that reflect their individuality. By combining traditional craftsmanship with modern aesthetics, Rooma enhances the living experience for Singapore’s diverse population.
Contact Information and Social Media
- Address: Tan Boon Liat Building, 315 Outram Road, #13-01, #13-02, #13-04, Singapore 169074
- Phone: +65 9105 6210
- Email: [email protected]
- Social Media:
Customers can visit the showroom, call, or email for inquiries and custom orders (Rooma Contact).
Summary
In summary, ROOMA PTE. LTD. is a leading name in Singapore’s furniture industry, offering bespoke wood and rattan furniture that combines timeless craftsmanship with modern design. Their commitment to quality, sustainability, and personalized service makes them a top choice for homeowners seeking unique, durable pieces. With a spacious showroom in Tan Boon Liat Building and delivery services across Singapore, Rooma ensures accessibility and convenience. Whether you’re furnishing a cozy apartment or a spacious home, Rooma delivers furniture that elevates your living space.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.