Once Upon a Time is a delightful patisserie in Singapore that has captured the hearts of dessert lovers with its exquisite creations. Founded by the talented Mediacorp actress Jeanette Aw, this charming bakery offers a unique blend of artistry and culinary excellence, making it a must-visit for anyone with a sweet tooth.
Introduction to the Brand
Once Upon A Time is more than just a patisserie; it’s a labor of love from Jeanette Aw, who transitioned from acting to baking after completing a professional patisserie course at Le Cordon Bleu Tokyo in 2019. Initially starting as an online sales channel in 2020, the brand quickly gained popularity for its signature “What The Fudge” (WTF) brownies, which sold out within minutes. This success led to the opening of a physical store in May 2021 at 35 Hamilton Road, #01-04, in the Kallang district, where customers can now experience the magic of Jeanette’s creations firsthand.
What Once Upon a Time Offers
At Once Upon A Time, the menu is a revolving showcase of creativity, with no fixed items to ensure variety and excitement. Customers can indulge in a range of cakes, pastries, and desserts, including fan favorites like the Pineapple Financiers, Chocolate Orange Olive Oil Cake, and Blueberry Bursts (a blueberry lemon pound cake). Each item is crafted with care, reflecting Jeanette’s commitment to quality and innovation. Pre-orders are available via social media, making it easy for customers to secure their favorite treats.
Unique Value Propositions
What sets Once Upon A Time apart is its blend of artistry and flavor. Jeanette’s background in acting brings a theatrical touch to her baking, resulting in desserts that are as visually stunning as they are delicious. The minimalist, elegant design of the store—featuring white marble counters and subtle pops of color—creates a serene yet inviting atmosphere, perfect for enjoying these edible works of art. Additionally, the patisserie’s focus on pre-orders ensures that every customer gets a fresh, high-quality product tailored to their preferences.
Standout Features and Reviews
Customers have raved about the unique flavors and presentation of the desserts. On Burpple, a popular food review platform in Singapore, the Be My Date Cake (priced at $55) is described as a dense, not overly sweet sticky date cake, perfectly paired with tea and topped with whipped Butterscotch piped like roses. Another customer highlighted the Financiers (10 pieces for $26), noting their anticipation for the order’s arrival. The Blueberry Burst ($10) also received praise for its fresh-baked taste and perfect balance of sweet and sour flavors, making it a popular choice for special occasions like Father’s Day.
Additionally, Once Upon A Time holds a rating of 3.5 out of 5 on Google Maps from 74 reviews, reflecting the positive experiences of customers who have visited the store. Customers can leave their feedback on the patisserie’s Google Maps page, contributing to its growing reputation.
| Dessert Item | Description | Price |
|---|---|---|
| Be My Date Cake | Dense, not overly sweet sticky date cake with Butterscotch topping | $55 |
| Financiers (10 pieces) | Delicate, eagerly awaited almond-based pastries | $26 |
| Blueberry Burst | Freshly baked blueberry lemon pound cake with sweet-sour balance | $10 |
Areas of Singapore Served
Located in the Kallang district at 35 Hamilton Road, #01-04, Once Upon A Time serves customers from all over Singapore. Its central location makes it accessible to residents and visitors alike, with many traveling from different parts of the island to experience Jeanette’s creations. The pre-order system also allows island-wide access, as customers can arrange pickups or deliveries through the patisserie’s online platform.
How the Brand Meets Singapore’s Needs
In a city known for its love of desserts, Once Upon A Time stands out by offering artisanal, high-quality baked goods that are both unique and Instagram-worthy. Jeanette’s celebrity status adds a touch of glamour, drawing attention to the importance of craftsmanship and passion in the culinary world. The patisserie also caters to the growing demand for personalized, pre-orderable treats, making it a perfect fit for Singapore’s fast-paced, social media-savvy lifestyle. By focusing on quality and creativity, Once Upon A Time meets the needs of dessert enthusiasts looking for something special.
Contact Information and Social Media
- Address: 35 Hamilton Road, #01-04, Singapore 209204
- WhatsApp: +65 8781 9093
- Website: onceuponatime.sg
- Email: [email protected]
- Social Media:
- Facebook: Once Upon A Time Facebook
- Instagram: @onceuponatime.sg
For customer reviews, you can visit:
- Burpple: Once Upon A Time Reviews
- Google Maps: Search for “Once Upon A Time patisserie Singapore” on Google Maps to view and leave reviews.
Summary
ONCE UPON A TIME PTE. LTD. (UEN: 202100380W) is a testament to Jeanette Aw’s dedication to her craft and her desire to share her love for baking with Singapore. With its enchanting desserts, artistic presentation, and the personal touch of a celebrity baker, this patisserie has become a beloved spot for dessert enthusiasts across the island. Whether you’re a local or a visitor, a trip to Once Upon A Time promises a delightful experience that’s as memorable as it is delicious.
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