NTUC FairPrice, officially known as NTUC FAIRPRICE CO-OPERATIVE LIMITED (UEN: S83CS0191L), is Singapore’s largest supermarket chain, dedicated to making daily essentials accessible and affordable for all Singaporeans. Founded in 1973 by the National Trades Union Congress (NTUC), FairPrice has grown into a beloved household name, offering a wide range of products and services across more than 100 supermarkets and over 160 Cheers convenience stores island-wide.
About NTUC FairPrice
NTUC FairPrice was established with a clear social mission: to moderate the cost of living in Singapore. Over the decades, it has expanded its offerings to include various retail formats such as FairPrice Finest for upmarket shopping, FairPrice Xtra for hypermarket experiences, and Unity Pharmacy for healthcare needs. The company’s commitment to quality, affordability, and community has made it a trusted name in Singapore’s retail landscape, often referred to as “Singapore’s very own” (NTUC FairPrice).
Services and Products
FairPrice provides a comprehensive selection of groceries, fresh produce, household items, and more. Its diverse retail formats cater to different customer needs:
- FairPrice Finest: Offers premium products and a luxurious shopping experience, with locations like Bedok Mall and Junction 8 (Our Retail Formats).
- FairPrice Xtra: Hypermarkets providing an extensive range, including electronics and clothing, at places like AMK Hub and Jurong Point.
- Cheers: 24-hour convenience stores for quick purchases, offering international snacks and ready-to-eat meals.
- Unity Pharmacy: Provides affordable pharmaceutical supplies, typically located outside FairPrice supermarkets.
- FairPrice Online: A virtual supermarket for convenient home delivery, with exclusive online discounts (Shop Groceries).
This variety ensures that FairPrice meets the needs of diverse customers, from busy professionals to families.
Unique Value Propositions
What sets NTUC FairPrice apart is its role as a co-operative under the NTUC. Profits are reinvested into the community, offering benefits like dividends and cash-back rebates to NTUC Union Members and FairPrice shareholders. This social responsibility reflects its commitment to supporting Singaporeans and making life better for all. Additionally, FairPrice’s partnerships, such as with ExxonMobil for FairPrice Xpress stores, enhance convenience for customers (NTUC FairPrice).
Standout Features and Reviews
Customers appreciate FairPrice’s wide product variety and competitive prices. On Trustpilot, some customers have shared positive experiences, such as praising the exceptional service at the Kallang Wave NTUC branch, where staff went above and beyond to assist. Another customer commended the team at NTUC Finest at AMK Branch for their patience and help with CDC Vouchers. These testimonials highlight FairPrice’s dedication to customer satisfaction.
| Review Source | Positive Feedback | Date |
|---|---|---|
| Trustpilot | Excellent service at Kallang Wave NTUC | January 17, 2025 |
| Trustpilot | Patient staff at AMK Branch with CDC Vouchers | December 19, 2024 |
Areas Served
NTUC FairPrice serves all of Singapore, with over 230 outlets, including supermarkets, hypermarkets, and convenience stores, located in heartland areas, shopping malls, and residential neighborhoods. This widespread presence ensures that customers across the island can easily access their products and services, from Toa Payoh to Jurong (Our Retail Formats).
How NTUC FairPrice Meets Singapore’s Needs
By keeping prices affordable and offering a diverse range of products, FairPrice plays a vital role in moderating the cost of living in Singapore. Its various retail formats cater to different lifestyles, from busy professionals needing quick convenience store stops to families seeking bulk purchases at hypermarkets. FairPrice’s commitment to community engagement, such as supporting local producers and running social initiatives, strengthens its role as a pillar of the Singaporean economy. Programs like discounts for seniors and CHAS Blue cardholders further demonstrate its dedication to inclusivity (Enjoy Greater Value).
Contact Information and Social Media
For more information or to get in touch, contact NTUC FairPrice at:
- Address: No.1 Joo Koon Circle #13-01 FairPrice Hub Singapore 629117
- Phone: (65) 6888 1888
- Fax: (65) 6397 4001
Follow NTUC FairPrice on social media:
- Facebook: NTUC FairPrice
- LinkedIn: FairPrice Group
- Instagram: N.A.
Summary
NTUC FairPrice is more than just a supermarket; it’s a vital part of Singapore’s retail landscape, dedicated to providing quality products at affordable prices while supporting the community. With its extensive network of stores, diverse retail formats, and commitment to customer satisfaction, FairPrice continues to be Singapore’s very own supermarket chain, nourishing generations and making life better for all.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.