Introduction to the Brand
LONG BEACH (S) PTE. LTD. (UEN: 201523288E), trading as Long Beach Seafood, is a celebrated name in Singapore’s vibrant culinary landscape. Since its establishment in 1982, the restaurant chain has become synonymous with fresh, live seafood and exceptional dining experiences. Renowned for creating the original Black Pepper Crab, Long Beach Seafood has earned a special place in the hearts of locals and tourists alike, offering a taste of Singapore’s rich seafood heritage. With a legacy rooted in quality and innovation, the brand continues to set the standard for seafood dining in the Lion City.

Summary of Services and Products
Long Beach Seafood offers an impressive array of live and exotic seafood, ensuring a fresh and flavorful dining experience. Their menu includes:
- Live Alaskan King Crab: Known for its rich, meaty texture.
- Live Alaskan Princess/Dungeness Crab: A succulent choice for crab lovers.
- Live South Australian/Canadian Lobsters: Freshly sourced for premium quality.
- Classic Superior Shark’s Fin in Hot Stone Pot: A luxurious delicacy.
- Live Prawns/Deshelled Prawns: Versatile and flavorful options.
- Live Scottish Royal Razor Clams: Fresh and delicately prepared.
- Live Oysters: A favorite for seafood enthusiasts.
Beyond their culinary offerings, Long Beach Seafood enhances the dining experience with AI-powered customer service and a convenient table booking system, making it easy for guests to enjoy their meals. They also provide islandwide delivery through their online platform (Long Beach Delivery), ensuring that their signature dishes are accessible to all.
Unique Value Propositions and Benefits
What makes Long Beach Seafood stand out is its unwavering commitment to quality and freshness. The restaurant sources its seafood from top global suppliers, ensuring that every dish is prepared with the freshest ingredients. Their signature Black Pepper Crab, credited as a Singaporean invention, is a highlight, offering a perfect blend of spicy, savory, and aromatic flavors. This dish, along with their Chilli Crab, has become a cornerstone of Singapore’s culinary identity. Additionally, Long Beach Seafood’s de-shelling service for crab dishes adds convenience, making it easier for diners to enjoy their meals without the hassle.
The restaurant’s dedication to excellence is further evidenced by its numerous accolades, including recognition from the New York Times as “The Only Recommended Seafood Restaurant in Singapore” and features in international gourmet programs like Martin Yan’s Singapore Food Adventure (Long Beach Awards). These honors reflect Long Beach Seafood’s ability to deliver a world-class dining experience.
Standout Features and Customer Reviews
Long Beach Seafood has garnered widespread praise for its fresh seafood, flavorful dishes, and exceptional service. On Burpple, diners have shared glowing reviews, with one stating, “Long Beach does Black Pepper Crab well, best black pepper in Singapore, super fresh and sweet and succulent crab meat.” Another reviewer raved about the overall experience: “Huge razor clams, juicy and fresh, topped with garlic and fried shallots; Drunken prawn soup flavorful with strong alcoholic aftertaste; Black pepper crab winner with 3 huge crabs, roast meats nicely done, fried taupok with tangy chili, mushroom vegetable soup Putien style, stir fried noodles good; 💯💯 ambience, private room for birthday, fantastic service, nice for special occasions.”
The restaurant also enjoys strong ratings on other platforms:
- Google Maps: Long Beach @ Dempsey Hill holds a 4.3 rating from 2,490 reviews, while Long Beach @ Robertson Quay has a 4.4 rating from 897 reviews (Google Maps).
- Tripadvisor: With a 4.0 rating from 640 reviews, Long Beach Seafood ranks #366 out of 9,699 restaurants in Singapore (Tripadvisor).
- Yelp: The Dempsey outlet has a 4.0 rating from 79 reviews, with customers praising dishes like the Chilli Crab and Black Pepper Crab (Yelp).
These reviews highlight the restaurant’s ability to consistently deliver high-quality food and memorable dining experiences, making it a top choice for seafood lovers.
Areas of Singapore Served
Long Beach Seafood operates multiple outlets across Singapore, ensuring accessibility for diners islandwide. Their locations include:
| Outlet | Address | Phone Number |
|---|---|---|
| Dempsey | 25 Dempsey Rd, Singapore 249670 | +65 6323 2222 |
| Robertson Quay | 60 Robertson Quay, #01-14 The Quayside, Singapore 238252 | +65 6336 3636 |
| IMM | Jurong East Street 21, #03-07 Next to Rooftop Garden, IMM Building, 609601, Singapore | +65 6566 9933 |
| UDMC | #01-04 East Coast Seafood Centre, 1202 ECP, 04 East Coast Seafood Centre, 449881, Singapore | +65 6448 3636 |
In addition to dine-in options, Long Beach Seafood offers islandwide delivery, making it easy for customers to enjoy their favorite dishes at home (Long Beach Delivery).
How Long Beach Seafood Meets Singapore’s Needs
Singaporeans have a deep appreciation for fresh seafood and bold, local flavors, and Long Beach Seafood delivers on both fronts. Their signature dishes, such as Black Pepper Crab and Chilli Crab, are staples of Singaporean cuisine, resonating with locals who cherish these iconic flavors. The restaurant’s multiple locations and delivery services cater to the fast-paced lifestyle of Singaporeans, providing convenient access to high-quality seafood. For tourists, Long Beach Seafood offers an authentic taste of Singapore’s culinary heritage, making it a must-visit destination. Their commitment to innovation, such as AI-powered customer service, aligns with Singapore’s tech-forward culture, enhancing the dining experience for all.
Contact Information and Social Media
For those looking to dine at Long Beach Seafood or inquire about their services, here are the contact details:
- LONG BEACH @ DEMPSEY: +65 6323 2222
- LONG BEACH UDMC: +65 6448 3636
- LONG BEACH IMM: +65 6566 9933
- LONG BEACH @ ROBERTSON QUAY: +65 6336 3636
- Head Office: +65 6338 9398
- Email: [email protected]
Social Media Links:
- Facebook: Long Beach Seafood
- Instagram: @longbeachseafood
- LinkedIn: Long Beach Seafood Restaurant (primarily for business networking)
Summary
In summary, LONG BEACH (S) PTE. LTD., operating as Long Beach Seafood, is a premier seafood restaurant chain in Singapore, celebrated for its fresh, live seafood and iconic dishes like the Black Pepper Crab. With multiple outlets across Dempsey, Robertson Quay, IMM, and UDMC, and islandwide delivery options, Long Beach Seafood makes it easy for diners to enjoy their offerings. Their commitment to quality, exceptional service, and authentic Singaporean flavors has earned them high praise from customers and numerous culinary accolades. Whether you’re a local seafood enthusiast or a visitor seeking an authentic Singaporean dining experience, Long Beach Seafood promises a memorable culinary journey.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
