JENNY BAKERY PTE. LTD. (UEN: 201527274N) has become a cherished name in Singapore, bringing the iconic butter cookies of Hong Kong to local shores. Since its founding in 2005 by Auntie Jenny, this bakery has built a global reputation for its handcrafted, melt-in-your-mouth cookies, now available to delight Singaporeans with their rich flavors and charming packaging.
A Legacy of Quality and Tradition
Jenny Bakery began as a passion project when Auntie Jenny started baking butter cookies for her loved ones in Hong Kong. What started as a hobby quickly grew into a thriving business, with the first shop opening in Stanley, Hong Kong. The bakery’s signature cookies, known for their buttery, crumbly texture, are packaged in adorable teddy bear tins, earning them the nickname “smart bear cookies.” These tins, which change designs regularly to prevent counterfeiting, have become a beloved symbol of the brand. Today, Jenny Bakery’s commitment to quality and tradition has made it a sought-after treat worldwide, including in Singapore.
A Delightful Range of Cookies
Jenny Bakery offers an assortment of cookie flavors that cater to diverse tastes. Their offerings include:
- Pure Butter Flower: A classic, rich butter cookie that melts in your mouth.
- Aroma Coffee Flower: Infused with a subtle coffee flavor for a unique twist.
- Shortbread: A traditional favorite with a crisp, buttery texture.
- Raisin Oats: A wholesome blend of oats and sweet raisins.
- 8 Mix Nuts Cookies: Packed with premium nuts sourced from exotic locations, perfect for nut enthusiasts.
The bakery also introduces limited-edition flavors and monthly can designs, keeping the experience fresh and exciting. Each tin is hand-packed with care, ensuring that every cookie maintains its authentic taste and freshness.
Unique Value Propositions
What makes Jenny Bakery stand out is its unwavering dedication to quality. The cookies are made without preservatives, artificial coloring, or GMOs, offering a wholesome treat that can be enjoyed for up to three months. The use of premium ingredients, such as high-quality nuts and pure butter, ensures a rich, authentic flavor. Additionally, the cookies are crafted through handmade processes in Hong Kong and airflown to Singapore using premium forwarding services, guaranteeing freshness upon arrival. The iconic teddy bear tins not only preserve the cookies but also make them an ideal gift for special occasions.
Customer Acclaim
Jenny Bakery has garnered a massive following, with customers in Singapore and beyond praising its delectable treats. On Burpple, one reviewer enthused, “Tried the highly raved cookies from Jenny bakery, it has the buttery taste which should be the reason why it is so popular.” Another review on HungryGoWhere noted, “My colleague went down and bought a tin to share and I had a coffee one and it was nice and still fresh.” While some customers mention the premium price, the consensus is that the quality and taste justify the indulgence. The bakery’s popularity is evident from the long queues that form at their outlets, a testament to their appeal.
Serving Singapore
Jenny Bakery is conveniently available at two of Singapore’s most iconic shopping destinations:
| Location | Address | Operating Hours |
|---|---|---|
| TANGS Orchard | 310 Orchard Road, Singapore 238864 | Mon-Sat: 10:30 AM – 9:30 PM, Sun: 11:00 AM – 9:00 PM |
| TANGS Vivocity | 1 HarbourFront Walk, #01-187, Singapore 098585 | 10:00 AM – 10:00 PM |
These locations make Jenny Bakery accessible to shoppers across Singapore, from the bustling Orchard Road to the vibrant HarbourFront area. For added convenience, customers can order online through the official website, making it easy to enjoy these treats from anywhere in the city-state.
Meeting Singapore’s Needs
Singaporeans have a discerning palate for high-quality food, and Jenny Bakery meets this demand by offering premium baked goods that combine tradition with excellence. The availability of these cookies at major retail hubs like TANGS Orchard and TANGS Vivocity caters to Singapore’s love for convenient, high-quality shopping experiences. Moreover, the cookies’ long shelf life and attractive packaging make them a popular choice for gifting during festive seasons, corporate events, or personal celebrations. By bringing Hong Kong’s finest butter cookies to Singapore, Jenny Bakery fills a niche for authentic, artisanal treats that resonate with local tastes.
Connect with Jenny Bakery
Stay updated on stock availability and new releases by following Jenny Bakery on social media:
- Facebook: JennyBakeryAsia
- Instagram: jennybakerysg
For inquiries, contact them via WhatsApp at +6592357320 or visit their official website for more information.
Summary
Jenny Bakery PTE. LTD. brings a slice of Hong Kong’s baking heritage to Singapore, offering butter cookies that are as delightful as they are high-quality. With a range of flavors, from classic butter to nut-packed varieties, and packaged in iconic teddy bear tins, these cookies are perfect for personal treats or thoughtful gifts. Available at TANGS Orchard and TANGS Vivocity, as well as online, Jenny Bakery makes it easy for Singaporeans to indulge in these artisanal delights. Whether you’re a cookie enthusiast or looking for a unique gift, Jenny Bakery is a must-try for its blend of tradition, quality, and flavor.
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