Introduction to the Brand
INNISFREE, operated by AMOREPACIFIC SINGAPORE PTE. LTD. (UEN: 200107846H), is a leading Korean beauty brand that has captured the hearts of Singaporeans with its natural, eco-friendly skincare and makeup products. Inspired by the pristine beauty of Jeju Island and named after W.B. Yeats’ poem “The Lake Isle of Innisfree,” the brand was launched in 2000 by AmorePacific, South Korea’s largest skincare and cosmetics company. Since opening its first Singapore store on November 22, 2013, INNISFREE has become a beloved name in the K-beauty scene, offering innovative beauty solutions that blend nature and science for radiant, healthy skin.
Summary of Services/Products
INNISFREE Singapore provides a comprehensive range of skincare and makeup products, all formulated with natural ingredients sourced from Jeju Island. Key product lines include:
- Green Tea: Featuring the Green Tea Seed Hyaluronic Serum, known for its hydrating and soothing properties, and cleansing foams for gentle care.
- Vitamin C & Cherry Blossom: Brightening solutions like serums and pads to address uneven skin tone and hyperpigmentation.
- Black Tea Youth Enhancing: An anti-aging line launched in Singapore in January 2021, designed to revitalize and firm the skin.
- Volcanic Pore Care: Including the Super Volcanic Pore Clay Mask, ideal for controlling sebum and refining pores.
- Makeup: Offering lightweight lipsticks, cushion foundations with 14 inclusive shades, and eye palettes for everyday looks.
The brand also operates an online store with exclusive promotions and a rewards program, allowing customers to earn points with purchases. INNISFREE’s products cater to various skin concerns, including moisturizing, pore care, and anti-aging, making them suitable for both women and men.
Unique Value Propositions
INNISFREE stands out for its commitment to sustainability and natural beauty, aligning with the values of eco-conscious consumers. Key highlights include:
- Eco-Friendly Practices: The brand’s empty bottle collection campaign, started in 2003, encourages customers to return containers for recycling, earning 300 Beauty Points per bottle. INNISFREE also runs upcycling projects, such as creating body products from coffee foil and haircare from Jeju beer.
- Natural Ingredients: Sourced from Jeju Island, ingredients like green tea, volcanic clay, and cherry blossoms ensure purity and effectiveness.
- Cruelty-Free and Vegan: Most products are PETA-certified cruelty-free and vegan, appealing to ethical beauty enthusiasts.
- Affordability: INNISFREE offers high-quality K-beauty at accessible prices, with products like the Green Tea Seed Serum starting at reasonable rates.
- Innovative Formulations: The brand’s use of proprietary technologies, such as Dual Moisture Rising Technology, enhances hydration and skin barrier protection.
These qualities make INNISFREE a trusted choice for those seeking effective, ethical, and sustainable beauty solutions.
Standout Features and Reviews
INNISFREE’s products are celebrated for their effectiveness and natural formulations. The Green Tea Seed Hyaluronic Serum, with over 30 million bottles sold globally, is Korea’s No.1 hydrating serum, praised for delivering up to 72 hours of hydration. Customers on Sephora Singapore have lauded its lightweight texture, with one reviewer noting, “This serum has transformed my skin—it’s so hydrated and glowy now!” Another customer shared, “I love that INNISFREE uses natural ingredients from Jeju Island; it feels like I’m treating my skin with the best of nature.” The Super Volcanic Pore Clay Mask is another favorite, with users appreciating its ability to control oil and refine pores. INNISFREE’s stores, such as the one at NEX, are praised for their clean, inviting atmosphere and knowledgeable staff, enhancing the shopping experience.
| Review Platform | Rating | Key Feedback |
|---|---|---|
| Sephora Singapore | N/A | “Transformed my skin—so hydrated and glowy!” |
| TheSmartLocal | 4.2/5 | “Eco-conscious brand with effective products.” |
| Customer Feedback | N/A | “Natural ingredients make my skin feel amazing.” |
Areas Served in Singapore
With 12 stores across Singapore, INNISFREE is accessible to residents and visitors island-wide. Key locations include NEX Shopping Centre (23 Serangoon Central), VivoCity (B1-02), and Takashimaya Shopping Centre (B2-34/35). The brand’s online store offers convenient delivery options, ensuring that customers from Orchard to Jurong can access their products. Whether you’re shopping in-store or online, INNISFREE provides a seamless experience with personalized beauty advice available at their outlets.
How INNISFREE Meets Singapore’s Needs
Singapore’s humid climate and urban lifestyle demand skincare that is lightweight, hydrating, and effective against environmental stressors. INNISFREE’s products, such as the Green Tea Seed Serum and Volcanic Pore Clay Mask, are formulated to address these needs, offering non-greasy solutions that keep skin balanced and radiant. The brand’s focus on natural ingredients from Jeju Island resonates with Singaporeans who value clean beauty. Additionally, INNISFREE taps into the growing K-beauty trend in Singapore, providing authentic Korean skincare routines at affordable prices. Its sustainability initiatives, like the empty bottle campaign, align with Singapore’s eco-conscious consumer base, supporting the nation’s push toward a greener future.
Contact Information and Social Media
For inquiries, contact INNISFREE Singapore at:
- Address: 8 Cross Street, Level 25, Manulife Tower, Singapore 048424
- Phone: +65 6737 4988
- Email: [email protected]
- Social Media:
- Facebook: INNISFREE Singapore
- Instagram: N.A.
- LinkedIn: N.A.
Stay updated with the latest promotions and product launches by following INNISFREE on their Facebook page.
Summary
INNISFREE Singapore, under AMOREPACIFIC SINGAPORE PTE. LTD. (UEN: 200107846H), is a beacon of natural beauty in the Lion City. With its eco-friendly practices, innovative formulations, and a wide range of products inspired by Jeju Island, INNISFREE offers something for every skincare enthusiast. From its best-selling Green Tea Seed Serum to its inviting stores across Singapore, the brand delivers quality, affordability, and sustainability. Whether you’re seeking hydration, pore care, or a radiant complexion, INNISFREE is your go-to for K-beauty that meets Singapore’s unique needs.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.