The legal name of the brand is NOVITA DIAMONDS PTE. LTD., with UEN 202135125D.
Introduction to NOVITA DIAMONDS PTE. LTD.
NOVITA DIAMONDS PTE. LTD. has quickly become a cornerstone of Singapore’s jewellery market since its incorporation in October 2021. Renowned as the leading retailer of lab grown diamond jewellery, the brand is celebrated for its commitment to sustainability, quality, and customer satisfaction. Based in the vibrant Orchard district, NOVITA DIAMONDS stands out as the only company in Singapore with a physical stock of over 400 lab grown diamonds, allowing customers to see and touch their selections before purchasing. This hands-on approach, combined with their focus on ethical sourcing and affordability, has positioned NOVITA DIAMONDS as the go-to destination for those seeking stunning, eco-conscious jewellery in Singapore.

Summary of Services and Products
NOVITA DIAMONDS offers an extensive collection of lab grown diamond jewellery, catering to a variety of preferences and occasions. Their product range includes:
- Engagement Rings: Customizable designs crafted with precision, available in 18ct gold or platinum.
- Wedding Bands: Elegant and timeless options for couples.
- Necklaces and Earrings: Stunning pieces for everyday wear or special events.
- Custom Jewellery: Personalized design services to create unique pieces tailored to individual tastes.
All diamonds are lab grown, created using state-of-the-art technology that produces gems identical to mined diamonds in chemical composition, clarity, and brilliance. NOVITA DIAMONDS also offers a global lifetime warranty and a 30-day return policy, ensuring confidence in every purchase. Their online platform, accessible at NOVITA DIAMONDS Singapore, provides convenient shopping with free shipping on eligible orders.
Unique Value Propositions
NOVITA DIAMONDS distinguishes itself through several key strengths. They are the only jeweller in Singapore with a physical inventory of over 400 lab grown diamonds, offering customers the rare opportunity to view and compare diamonds in person—unlike many online retailers with limited or no stock. Their showroom mounts are crafted from genuine 18ct gold or platinum, ensuring an authentic experience. The brand’s commitment to sustainability is another standout feature, as lab grown diamonds have a significantly lower environmental impact and are conflict-free, appealing to eco-conscious consumers. Additionally, their custom design services allow customers to bring their dream jewellery to life, supported by expert gemologists and a customer-centric approach.
Standout Features and Customer Reviews
NOVITA DIAMONDS has earned widespread acclaim for its exceptional service and high-quality products. On Trustpilot, the company holds a perfect 5-star rating based on over 130 reviews, with customers praising the knowledgeable staff, transparency, and stunning designs. One reviewer shared, “From start to finish, everything exceeded our expectations. Yani was incredibly patient and knowledgeable, guiding us through every step of choosing the perfect diamond.” Another customer noted, “The quality of their lab-grown diamonds is outstanding, and we truly appreciate that Novita offers a more ethical and sustainable choice at such a great price.” These testimonials highlight the brand’s dedication to customer satisfaction and product excellence.
| Review Source | Rating | Comments |
|---|---|---|
| Trustpilot | 5/5 (130+ reviews) | Praised for professional service, ethical sourcing, and high-quality diamonds. |
| Trustami | Positive feedback | Customers highlight knowledgeable staff and magnificent jewellery designs. |
Areas of Singapore Served
NOVITA DIAMONDS is conveniently located at 15 Scotts Road, #05-08, 15 Scotts, Singapore 228218, in the heart of Orchard, making it easily accessible for shoppers. While their physical showroom is in Orchard, their online store ensures that customers across Singapore, from Jurong to Tampines, can access their products. The brand’s website features a user-friendly interface for browsing and purchasing, with options for virtual consultations and island-wide delivery, catering to customers in all regions of Singapore.
How NOVITA DIAMONDS Meets Singapore’s Needs
Singaporeans value quality, sustainability, and value for money, and NOVITA DIAMONDS delivers on all fronts. Their lab grown diamonds are an ethical and eco-friendly alternative to mined diamonds, aligning with Singapore’s growing emphasis on sustainable practices. These diamonds offer the same brilliance and durability as mined diamonds but at a fraction of the cost, making luxury jewellery accessible to a broader audience. The brand’s personalized services, including custom designs and expert guidance, cater to Singapore’s discerning consumers who seek unique, high-quality pieces for engagements, weddings, and special occasions. Additionally, their flexible policies, such as the 30-day return guarantee and lifetime warranty, provide peace of mind in a fast-paced, consumer-driven market.
Contact Information and Social Media
Contact Information:
- Address: 15 Scotts Road, #05-08, 15 Scotts, Singapore 228218
- Phone: Not publicly listed; customers can book appointments via the website.
- Email: [email protected]
- Website: NOVITA DIAMONDS Singapore
Social Media:
- Facebook: Not publicly listed; search for “Novita Diamonds Singapore” on Facebook.
- Instagram: Not publicly listed; search for “Novita Diamonds Singapore” on Instagram.
- LinkedIn: Novita Diamonds LinkedIn
Note: While NOVITA DIAMONDS mentions a presence on Facebook and Instagram, specific links for their Singapore pages were not readily available. Customers can search for the brand on these platforms for updates and inspiration.
Summary
NOVITA DIAMONDS PTE. LTD. is transforming the jewellery industry in Singapore by offering lab grown diamonds that combine luxury, sustainability, and affordability. With a physical stock of over 400 diamonds, custom design services, and a commitment to ethical sourcing, the brand provides a unique and customer-focused experience. Their 5-star reviews reflect their dedication to quality and service, making them a top choice for engagement rings, wedding bands, and other fine jewellery. Whether you’re in Orchard or shopping online, NOVITA DIAMONDS ensures that every customer finds their perfect piece, crafted with care and conscience.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

