SWEE HENG BAKERY PTE LTD (UEN: 199904952W), operating under the brand name CROLO, is a leading halal bakery in Singapore that has redefined the art of baking croissants and croffles. Since its establishment in December 2020, CROLO has been committed to providing fresh, delicious, and innovative baked goods that cater to the diverse tastes of Singaporeans. As a concept by the renowned Swee Heng Bakery, CROLO combines tradition with creativity, offering a unique and delightful experience for bakery lovers across the island.
Introduction to the Brand
CROLO is more than just a bakery; it’s a celebration of croissants reimagined. Established as a specialty brand under Swee Heng Bakery, CROLO focuses on crafting high-quality, halal-certified baked goods that stand out for their flavor, variety, and innovation. From its signature croffles—a delightful fusion of croissants and waffles—to its wide range of filled croissants, CROLO has quickly become a favorite among locals and visitors alike. With a mission to bring joy through every bite, CROLO has established itself as a go-to destination for those seeking unique and delicious treats, all while upholding the highest standards of halal certification.
Summary of Services and Products
CROLO offers a diverse range of baked goods, all freshly baked daily to ensure the highest quality. Their product lineup includes:
- Croissants: Available in both savory and sweet varieties, with creative fillings such as Milo Dinosaur, Salted Egg Yolk, Spicy Korean Chicken, and Chicken Ham with Cheese. Prices range from SGD 1.10 to SGD 4.20, making them affordable and appealing.
- Croffles: A trendy hybrid of croissants and waffles, offering a crispy exterior and buttery interior, with popular flavors like Salted Egg BBQ Chicken and Fresh Mango Custard.
- Cakes and Pastries: A selection of cakes, tarts, and pastries, including options like Peach Custard and Black Forest rolls, perfect for those with a sweet tooth.
- Bread: Freshly baked bread for everyday enjoyment, crafted with the same attention to quality.
CROLO also provides door-to-door delivery, making it easy for customers to enjoy their favorite baked goods from the comfort of their homes. With in-store toasting available for warm, crispy treats and a recommendation to chill products for later consumption, CROLO ensures flexibility and freshness. The bakery operates multiple outlets across Singapore, ensuring accessibility for a wide audience.
| Product Category | Examples | Key Features |
|---|---|---|
| Croissants | Milo Dinosaur, Salted Egg Yolk | Sweet and savory fillings, halal-certified |
| Croffles | Salted Egg BBQ Chicken, Mango Custard | Crispy, buttery, trendy hybrid |
| Cakes & Pastries | Peach Custard, Black Forest | Fresh, flavorful, affordable |
| Bread | Various types | Freshly baked daily |
Unique Value Propositions
CROLO stands out in Singapore’s competitive bakery scene for several reasons:
- Halal-Certified: All products are MUIS halal-certified, ensuring inclusivity for Muslim consumers and those who prefer halal food, a significant advantage in Singapore’s diverse market.
- Innovative Products: CROLO’s croffles and creatively filled croissants, such as Milo Dinosaur and Salted Egg Yolk, cater to the demand for unique and trendy food experiences.
- Part of Swee Heng: As a brand under the reputable Swee Heng Bakery, CROLO benefits from the trust and quality associated with a well-established local name.
- Multiple Locations: With six outlets across Singapore, CROLO is easily accessible to residents in various neighborhoods.
- Freshly Baked Daily: Every item is baked fresh daily, ensuring the highest quality and taste, with in-store toasting available for immediate enjoyment.
- Convenient Delivery: Door-to-door delivery and promotions like 5% off for orders above SGD 150 and 10% off with free shipping for orders above SGD 300 enhance customer convenience.
Standout Features and Reviews
CROLO has garnered a loyal following thanks to its delicious and innovative offerings. Customers consistently praise the bakery for its quality and creativity. On platforms like foodpanda, reviews highlight the tastiness of the products, with comments such as “tasty and delicious,” “really good,” and “yums.” A review on Eatbook specifically commends the Salted Egg BBQ Chicken Croffle (SGD 2.50) for its flavorful combination of creamy salted egg sauce, crispy BBQ chicken, and grated cheese, all encased in a buttery, flaky croffle. The review notes, “A sucker for buttery pastries, I wanted to find out if Crolo made their croffles and croissants taste as good as they look.”
The halal certification is a significant draw, as noted in articles like The Halal Eater, which highlights CROLO’s appeal to those seeking halal baked goods. Customers also appreciate the bakery’s promotions, such as buy-6-get-2-free croissants, making it a budget-friendly option for indulging in quality treats.
| Review Source | Key Feedback | Rating |
|---|---|---|
| foodpanda | “Tasty and delicious,” “really good,” “yums” | 5/5 (500+ reviews) |
| Eatbook | “Salted Egg BBQ Chicken Croffle was a must-try… buttery, flaky, and flavorful” | Positive review |
| The Halal Eater | “Freshly baked daily… offers in-store toasting for warm, crispy treats” | Positive mention |
Areas of Singapore That They Serve
CROLO operates six outlets across Singapore, ensuring accessibility to residents in various neighborhoods:
- Northpoint City: 930 Yishun Ave 2, #B2-144, South Wing, Singapore 769098
- AMK Hub: 53 Ang Mo Kio Avenue 3, #B1-18, AMK Hub, Singapore 569933
- Jurong Point: 1 Jurong West Central 2, #01-28, JP2, Jurong Point, Singapore 648886
- Sengkang Grand Mall: 70 Compassvale Bow, #B1-04, Sengkang Grand Mall, Singapore 544692
- Tampines 1: 10 Tampines Central 1, #01-08, Singapore 529538
- Pasir Ris Mall: 7 Pasir Ris Central, #01-28, Singapore 519612
These locations cover the north, central, west, and east of Singapore, making CROLO a convenient choice for residents across the island. Additionally, their door-to-door delivery service extends their reach islandwide, ensuring that even those who can’t visit a store can enjoy their products.
How CROLO Meets Singapore’s Needs
Singapore is a vibrant, multicultural city with a significant Muslim population that requires halal-certified food options. CROLO meets this need by offering a wide range of MUIS halal-certified baked goods, ensuring inclusivity for all consumers. The bakery’s innovative products, such as croffles and specialty croissants with flavors like Milo Dinosaur and Salted Egg Yolk, cater to the growing demand for unique, Instagram-worthy food experiences that appeal to younger generations and food enthusiasts. As a local brand under Swee Heng Bakery, CROLO contributes to the community by providing quality products, supporting local employment, and aligning with Singapore’s fast-paced, food-loving culture. The bakery’s multiple locations and delivery options make it accessible to busy Singaporeans seeking convenient, high-quality treats.
Contact Information and Social Media
For inquiries or to place an order, customers can reach CROLO via:
- Contact: WhatsApp: +65 9793 0300 (WhatsApp)
- Registered Address: Swee Heng Bakery Pte. Ltd., 16 Senoko Ave, Singapore 758306
- Social Media:
- Facebook: CROLO
- Instagram: crolosingapore
Customers can stay updated on the latest products, promotions, and events by following CROLO’s Facebook and Instagram pages, which have garnered significant engagement, with over 2,714 likes on Facebook.
Summary
CROLO, brought to you by SWEE HENG BAKERY PTE LTD, is redefining the bakery experience in Singapore with its halal-certified croissants, croffles, and other delectable baked goods. With a commitment to quality, innovation, and accessibility, CROLO has become a beloved destination for both locals and visitors. Whether you’re craving a sweet Peach Custard roll or a savory Salted Egg BBQ Chicken croffle, CROLO offers something for everyone, all while upholding the highest standards of halal certification. With multiple outlets across Singapore and convenient delivery options, CROLO is your go-to bakery for fresh, flavorful, and inclusive treats.
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