Introduction to the Brand
IRON CHEF F&B PTE. LTD. (UEN: 201728272R) operates Common Grill by Collin’s, a prominent F&B chain in Singapore that seems likely to be a favorite among locals and visitors for its premium Western cuisine. Established in 2012 under the COLLIN’S® brand, Common Grill by Collin’s has grown to include 12 outlets across the island, as noted on their official website. The brand’s mission is to bring people together through the “language of food,” offering high-quality, affordable meals in a welcoming atmosphere. Their commitment to excellence is evidenced by awards such as the 2017 Singapore Prestige Brand Award (Promising Brands and Most Popular Promising Brand) and the 2018 Singapore Enterprise 50 Award, highlighting their status as a market leader in Singapore’s competitive dining scene.
Summary of Products and Services
Common Grill by Collin’s offers a diverse menu designed to cater to a wide range of tastes, emphasizing quality ingredients and innovative preparation:
| Category | Details | Examples |
|---|---|---|
| Signature Grills | Charcoal-grilled meats and seafood using state-of-the-art Mibrasa grills for a distinctive smoky flavor. | Argentine Black Angus Ribeye, Tender Lamb Chops, Signature Grilled Chicken Chop, Roasted BBQ Pork Ribs (1/2 Slab) |
| Classic Favorites | Traditional Western dishes with a focus on quality and taste. | Premium Pork Chop, Mixed Grill Platter, Crispy Chicken Cutlet |
| Additional Offerings | Diverse options including pasta, Japanese-inspired dishes, and seafood. | Oven-baked pasta, Donburi, Japanese Curry, Grilled Barramundi, Soft-Shell Prawn |
| Promotions | Regular deals to enhance value, such as complimentary top-up sets with selected grills. | Top-up Combo Set (Forest Mushroom Soup with 2pcs Buffalo Drumlets) |
Their open-concept kitchens, as highlighted on their website, allow diners to observe the culinary team, adding a dynamic element to the dining experience. The brand supports dine-in, takeaway, and delivery through platforms like Deliveroo, ensuring flexibility for customers.
Unique Value Propositions and Benefits
Common Grill by Collin’s distinguishes itself through its focus on quality, affordability, and community engagement:
- Distinctive Flavor Profile: The use of Mibrasa charcoal grills imparts a unique smoky taste to their signature dishes, setting them apart from competitors.
- Affordable Premium Dining: By offering high-quality Western cuisine at wallet-friendly prices, they make premium dining accessible to a broad audience, as noted on Burpple.
- Award-Winning Reputation: Their 2017 and 2018 awards underscore their commitment to excellence and customer satisfaction, as detailed on their website.
- Community-Oriented Experience: The open-concept kitchens and family-friendly menu foster a sense of togetherness, aligning with Singapore’s culture of shared dining experiences.
Standout Features and Customer Reviews
A standout feature is the brand’s use of Mibrasa charcoal grills, which enhance the flavor of their signature grills, creating a memorable dining experience. Their open-concept kitchens add a theatrical element, allowing diners to watch their meals being prepared. Customer reviews highlight their strengths:
| Source | Review | Reviewer |
|---|---|---|
| Tripadvisor | “Wow! Yummy Western Food! The mixed combo set, ideally for 2-3 person and the portion was huge. The set comprised of 2 slabs of pork ribs that were well marinated and grilled to perfection.” | Anonymous |
| Burpple | “Spanish Pork Ribs 1/2 Slab. With 3 side dishes. Delicious and Cheap! I’m a regular customer. One of my favorite steak and rib restaurant in Singapore.” | Anonymous |
| Burpple | “The Mixed Grill platter ($14.90) is seriously a steal for protein lovers. With generous portion and wallet-friendly price, highly recommended for people who are staying in the North.” | Anonymous |
These reviews emphasize the brand’s ability to deliver generous portions at affordable prices, making it a popular choice for diners seeking value and quality.
Areas of Singapore Served
Common Grill by Collin’s operates 12 outlets across Singapore, ensuring accessibility in various neighborhoods:
| Location | Address | Operating Hours |
|---|---|---|
| Bedok | BLK 217 BEDOK NORTH ST 1, #01-77, Singapore 460217 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Hougang | BLK 21 HOUGANG ST 51, #01-51, Hougang Green Shopping Mall, Singapore 538719 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Woodlands | BLK 306 WOODLANDS ST 31, #01-19, Singapore 730306 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Geylang | NO. 56/58 LORONG 25A GEYLANG, Singapore 388248 | Daily: 11:00am–2:00am (Last order 2:00am) |
| Ang Mo Kio | 107 ANG MO KIO AVE 4, #01-164, Food Loft®, Singapore 560107 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Hillion Mall | 17 PETIR ROAD, Hillion Mall #B2-66, Singapore 678278 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Hougang Mall | 90 HOUGANG AVE 10, Hougang Mall, Foodies Garden® #04-11, Singapore 538766 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Lorong Chuan | 151 LORONG CHUAN, NTP+ Lobby A Foodies Clan® #02-01B, Singapore | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Lorong Bakar Batu | 10 LORONG BAKAR BATU, Food Loft®, Singapore 348744 | Mon–Fri: 11:00am–10:00pm (Last order 9:30pm), Sat–Sun: Closed |
| Jalan Membina | BLK 26 JALAN MEMBINA, #01-10, Singapore 161026 | Daily: 11:00am–2:30am (Last order 2:00am) |
| Clementi | BLK 308 CLEMENTI AVE 4, #01-335, Singapore 120308 | Daily: 11:00am–10:00pm (Last order 9:30pm) |
| Jelita Mall | 293 HOLLAND ROAD, #02-18/19 Jelita Mall, Singapore 278628 | Mon–Sun: 11:00am–11:00pm (Last order 10:30pm) |
| Space@Tampines | 18 Tampines Industrial Crescent, #01-16 Space@Tampines, Food Loft®, Singapore 528605 | Mon–Sat: 11:00am–10:00pm (Last order 9:30pm), Sun: Closed |
Their online platform, accessible at Common Grill, supports delivery through partners like Deliveroo, ensuring island-wide reach for customers in areas like Jurong, Tampines, and Woodlands.
How Common Grill by Collin’s Meets Singapore’s Needs
Singapore’s culinary landscape is defined by its diversity and demand for quality, affordable dining options. Common Grill by Collin’s meets these needs by offering premium Western cuisine at accessible prices, catering to the city’s multicultural and discerning palate. Their menu, featuring charcoal-grilled meats, seafood, and diverse dishes like Donburi and Japanese Curry, appeals to a wide range of tastes. The brand’s 12 outlets in neighborhood heartlands and malls align with Singapore’s fast-paced, convenience-driven lifestyle, making it easy for residents to enjoy a quality meal close to home. Their open-concept kitchens and family-friendly atmosphere foster a sense of community, resonating with Singapore’s culture of shared dining experiences. Additionally, their commitment to innovation, as seen in their sustainably sourced dishes at select locations like Mandai Wildlife West, aligns with Singapore’s sustainability goals, such as those outlined in the Singapore Green Plan 2030.
Contact Information and Social Media
For inquiries or to find the nearest outlet, visit their website at Common Grill. Connect with them on social media:
- Facebook: Common Grill by Collin’s
- Instagram: Common Grill by Collin’s
While specific phone numbers and email addresses are not publicly listed on their website, customers can reach out through social media channels or visit outlets for in-person inquiries. The website’s locations page provides detailed addresses and operating hours for each outlet.
Summary
IRON CHEF F&B PTE. LTD. (UEN: 201728272R) has established Common Grill by Collin’s as a beloved F&B chain in Singapore, offering premium Western cuisine since 2012. With 12 outlets across the island, a diverse menu featuring Mibrasa charcoal-grilled dishes, and a commitment to affordability and quality, they create memorable dining experiences for families and friends. Their award-winning status, positive customer reviews, and community-focused approach make Common Grill by Collin’s a top choice for Western food in Singapore, inviting everyone to savor the joy of good food and great company.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
