Introduction to the Brand
COACH SINGAPORE PTE. LTD. (UEN: 201017653Z) is the Singapore arm of Coach, a globally celebrated American luxury brand founded in 1941, known for its exquisite leather goods, handbags, and accessories. In Singapore, Coach has long been synonymous with style and quality, offering a range of products that blend timeless craftsmanship with modern elegance. In April 2023, Coach expanded its presence with the launch of Coach Cafe, the world’s first cafe by the brand, located within the Coach Play Singapore Shophouse at 5 Keong Saik Road, Singapore 089113. This innovative venture combines luxury fashion with a unique dining experience, creating a space that’s as much about culture and cuisine as it is about style.
Summary of Its Services/Products
Coach Cafe Singapore, nestled on the first floor of a three-storey shophouse, offers a menu inspired by New York classics with a touch of local flavor, crafted in collaboration with local coffee roasters Brawn & Brains. The day menu, available from 9am to 3pm Thursday to Tuesday, features all-day breakfast dishes like Chicken & Waffles ($18), Avocado Toast ($17), All American Cheeseburger ($19), and Caesar Salad ($15). From 6pm to 9pm, the cafe transforms into a dessert bar, serving treats such as hot fudge ice cream sundae, apple crumble pie, and Brawn & Brains’ signature donuts ($4.20-$5.20) with flavors like Zesty Lemon Curd and Cherries & Cream. Beverages include artisanal coffee, a classic vanilla milkshake ($10), and a gula melaka milkshake, blending American and Singaporean tastes. The cafe is not halal-certified. Beyond dining, the shophouse offers immersive experiences, including themed rooms like the Coach Lounge and Vintage Room, and a retail space for Coach’s latest collections and exclusive vintage items.
Unique Value Propositions or Benefits
Coach Cafe Singapore stands out for its innovative approach to blending luxury fashion with hospitality, offering several compelling benefits:
- World’s First Coach Cafe: As the inaugural cafe by Coach, it provides a unique dining experience that merges the brand’s luxury aesthetic with culinary arts.
- Instagrammable Design: The cafe’s pastel pink shophouse facade and retro American diner interior, decked in vibrant yellow and pink hues, make it a hotspot for social media enthusiasts.
- Local Collaboration: Partnering with Brawn & Brains, a respected local coffee roaster since 2013, ensures high-quality coffee and food with a menu that fuses New York classics with Singaporean elements like homemade kaya and gula melaka.
- Immersive Shophouse Experience: The three-storey Coach Play Singapore Shophouse includes interactive zones, such as a New York subway-inspired Coach Station and a Coach World Art Experience, offering a deeper dive into the brand’s heritage.
- Prime Location: Situated in the trendy Keong Saik Road area of Chinatown, it’s easily accessible via Outram Park and Maxwell MRT stations, appealing to both locals and tourists.
These features make Coach Cafe a distinctive addition to Singapore’s dining scene, offering more than just a meal but a cultural and aesthetic journey.
Standout Features or Reviews
Coach Cafe has garnered significant attention for its aesthetic appeal and innovative concept, though specific customer reviews on platforms like TripAdvisor or Google Reviews are limited. Food and lifestyle blogs have praised its offerings and ambiance. For instance, Eatbook.sg describes it as a “world’s first Coach Cafe” with “all-day brunch, curated desserts and more,” highlighting its collaboration with Brawn & Brains. HungryGoWhere notes, “Singapore’s aesthetic cafes had better be ready for a level up — because the world’s first Coach Cafe has just landed in Singapore,” emphasizing its photogenic retro vibes. SethLui.com recommends the donuts, stating, “An assortment of flavours are showcased here—think Cherries & Cream and Zesty Lemon Curd.” The cafe’s vibrant design, quality food, and unique setting have made it a must-visit, as noted by 8days, which calls it “IG-worthy” with “cute American diner-style” charm. On Yelp, the Coach Play Singapore Shophouse, including the cafe, is described as a place where “just about every nook is IG-worthy.”
Areas of Singapore That They Serve
Coach Cafe is located at 5 Keong Saik Road, Singapore 089113, in the heart of Chinatown, primarily serving central Singapore. The cafe is a short walk from Outram Park and Maxwell MRT stations, making it easily accessible to residents and workers in nearby neighborhoods like Tanjong Pagar, Clarke Quay, and the Central Business District. Its trendy location in Keong Saik Road, a popular dining and nightlife hub, attracts visitors from across the island, including areas like Orchard Road, Marina Bay, Jurong, and Tampines. The cafe’s unique appeal as a luxury brand’s first cafe draws both locals and tourists exploring Chinatown’s cultural attractions, such as the Buddha Tooth Relic Temple and Maxwell Food Centre.
How Does the Brand Meet Singapore’s Needs?
Coach Cafe Singapore meets the needs of Singapore’s diverse and dynamic population by offering a unique dining experience that blends luxury, culture, and accessibility. Singaporeans and visitors alike value aesthetically pleasing, Instagram-worthy spaces, and Coach Cafe delivers with its vibrant retro diner design and pastel pink shophouse facade. The menu, featuring New York-inspired dishes with local touches like gula melaka milkshake and homemade kaya, caters to the city’s love for culinary fusion and quality dining. The collaboration with Brawn & Brains supports local businesses, aligning with Singapore’s emphasis on community and economic growth. Located in a historic shophouse, the cafe preserves the city’s architectural heritage while providing a modern, engaging space. Its central location and accessible hours (Thursday to Tuesday, 9am-3pm and 6pm-9pm) suit Singapore’s fast-paced lifestyle, making it a convenient stop for both residents and tourists. By combining fashion, food, and immersive experiences, Coach Cafe enhances Singapore’s reputation as a global hub for innovative lifestyle offerings.
Contact Information and Social Media
| Category | Details |
|---|---|
| Legal Name | COACH SINGAPORE PTE. LTD. |
| UEN Number | 201017653Z |
| Address | 5 Keong Saik Road, Singapore 089113 |
| Phone | +65 6677 8595 |
| N.A. | |
| Website | Coach Play Singapore |
| Coach Singapore | |
| Coach Global | |
| Coach Company |
Customer Review Pages
- Yelp – Coach Play Singapore Shophouse
- Search for “Coach Cafe Singapore” on Google Maps for potential reviews.
Summary
Coach Cafe Singapore is a trailblazer in the world of luxury dining, offering a unique blend of fashion, culture, and cuisine in the heart of Chinatown. Housed in the vibrant Coach Play Singapore Shophouse, it serves up New York-inspired dishes with local flair, crafted in collaboration with Brawn & Brains. From its Instagrammable retro diner aesthetic to its immersive themed rooms, Coach Cafe delivers an experience that’s as delightful to the eyes as it is to the palate. Whether you’re a fashion enthusiast, a foodie, or simply looking for a stylish spot to unwind, Coach Cafe is a must-visit destination in Singapore’s dynamic dining scene. Plan your visit to Coach Play Singapore and discover a new way to enjoy luxury.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.