Introduction to the Brand
BIC PRODUCT (ASIA) PTE. LTD. (UEN: 197802090H) is the Singapore arm of the global BIC Group, a world leader in stationery, lighters, and shavers. Since its establishment in Singapore on August 18, 1978, the company has been delivering high-quality, affordable products that cater to the everyday needs of Singaporeans. From students jotting down notes to professionals preparing for a meeting, BIC’s innovative solutions have become a staple in households and offices across the island. With a legacy spanning over four decades in Singapore, BIC continues to uphold its mission of bringing simplicity and joy to daily life.
Summary of Its Services/Products
BIC Singapore offers a diverse portfolio of products designed for practicality and reliability. Their offerings include:
- Stationery: Iconic products like the BIC Cristal ballpoint pen, BIC 4 Colours pen, highlighters, and markers, known for their smooth performance and durability.
- Lighters: Reliable options like the BIC J3 Standard Lighter and BIC EZ Reach Candle Lighter, ideal for household and outdoor use.
- Razors: A range of disposable and refillable razors, including the BIC Flex 5, Flex 3 Hybrid, and Miss Soleil, designed for both men and women.
These products are widely available in Singapore through retail stores, supermarkets, and online platforms, ensuring easy access for consumers.
Unique Value Propositions or Benefits
BIC’s strength lies in its ability to combine quality with affordability, making premium products accessible to everyone. For example, their razors are often compared favorably to more expensive brands, with customers noting significant cost savings—BIC razor cartridges cost approximately $1.65 each compared to $2.90 for Gillette Fusion, offering around 45% savings for similar performance. Additionally, BIC is committed to sustainability, with plans to use 100% reusable, recyclable, or compostable packaging by 2025 and incorporate 50% non-virgin plastic in products by 2030 (BIC Corporate). This aligns with Singapore’s push toward a greener future, making BIC a brand that resonates with environmentally conscious consumers.
Standout Features or Reviews
BIC’s products have garnered positive feedback for their performance and value. Here are some highlights from customer reviews:
- Zahi (Flex 5 Razor): “This is an excellent replacement for Gillette Fusion at a much better value for your money. I’ve been a Gillette customer for over 20 years, and BIC offers almost the same quality at a lower cost.”
- Summer (Flex 4 Razor): “Don’t debate, just get! I can push as hard as I want and not cut myself. It doesn’t leave my skin red or irritated.”
- Cherisyt (Miss Soleil Razor): “Light, smooth on my skin, and sharp. This is the first razor I will continue to keep using.”
- Jennifer Duarte (BIC J3 Standard Lighter): “Great buy.”
These reviews, sourced from BIC Singapore, reflect the brand’s ability to deliver reliable, user-friendly products. Additionally, BIC’s stationery, such as the BIC Cristal pen, is celebrated for its longevity, with over 100 billion units sold globally since 1950 (Wikipedia).
Areas of Singapore That They Serve
As a national distributor, BIC PRODUCT (ASIA) PTE. LTD. serves consumers across Singapore. Their products are available in major retail outlets, including supermarkets, convenience stores, and stationery shops, as well as online platforms. Whether you’re in central areas like Orchard Road, residential hubs like Tampines, or industrial zones like Jurong, BIC’s products are easily accessible to meet your needs.
How Does the Brand Meet Singapore’s Needs?
BIC’s product range is tailored to the fast-paced, practical lifestyle of Singaporeans. Their affordable stationery supports students and professionals in a highly competitive academic and corporate environment. For instance, the BIC 4 Colours pen is a favorite for its versatility, allowing users to switch between colors effortlessly during note-taking or presentations. BIC’s lighters and razors cater to everyday needs, from lighting candles during festive celebrations to grooming for work or school. The company’s focus on affordability ensures that quality products are within reach for all, which is particularly valuable in Singapore’s cost-conscious market. Furthermore, BIC’s sustainability initiatives align with Singapore’s Green Plan 2030, contributing to a more eco-friendly future.
Contact Information and Social Media
Specific contact details for BIC PRODUCT (ASIA) PTE. LTD. are not publicly listed on their website. However, the company’s registered office is located at 333 North Bridge Road, #08-00, KH KEA Building, Singapore 188721 (SGPBusiness). For inquiries, customers can reach out to the global BIC customer service team via BIC Corporate. Dedicated social media pages for BIC Singapore were not found on platforms like Facebook, Instagram, or X, but the global BIC brand is active on LinkedIn and Facebook, sharing updates on products and initiatives.
Summary
BIC is a trusted name in Singapore, delivering high-quality stationery, lighters, and razors that combine affordability with reliability. With a legacy of innovation and a commitment to sustainability, BIC meets the diverse needs of Singaporeans, from students to professionals, while contributing to a greener future. Whether you’re looking for a dependable pen, a long-lasting lighter, or a budget-friendly razor, BIC offers practical solutions that enhance everyday life.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.