Introduction to AVENUE ON 3
Imagine stepping into a world where luxury meets lifestyle, right in the heart of Singapore’s bustling Orchard Road. AVENUE ON 3, launched in April 2023 by F J Benjamin (Singapore) Pte. Ltd., is a multi-label concept store that promises just that. Spanning an impressive 8,000 square feet at Paragon Shopping Centre, this destination blends high-end retail with gourmet dining, offering a curated experience for Singapore’s discerning shoppers and food enthusiasts. Whether you’re hunting for designer footwear or craving a serene café experience, AVENUE ON 3 delivers elegance in every detail.
Products and Services
AVENUE ON 3 is a treasure trove of luxury, offering a carefully curated collection of products and services designed to elevate your lifestyle. Their retail offerings include:
- Luxury Footwear: A selection of high-quality branded shoes from world-renowned designers, featuring both classic designs and the latest trends. Examples include Missoni Alex Sneakers and Giuseppe Zanotti Alma Sneakers.
- Fashion Accessories: Stunning jewelry, bags, and eyewear, such as Gedebe’s Alice Nappa Candy and Aquazzura’s Almost Bare Crystal Jelly Sandal.
- High-End Beauty Products: Premium skincare and beauty items, like Verdilab’s Acid Power Imperfections Treating Concentrate.
- Exquisite Gifts: A range of luxurious homeware and delectable chocolates from their boutique, perfect for gifting or personal indulgence.
Beyond retail, AVENUE ON 3 houses a sophisticated café, a champagne bar, and a chocolate boutique. The café, open daily from 9 am to 7 pm, specializes in clean and healthy dining with a menu featuring fresh salads, hearty grain bowls, and delightful desserts like apple tarts and scones. The champagne bar adds a touch of glamour, while the chocolate boutique offers indulgent treats for those with a sweet tooth. They also host exclusive events, such as fashion exhibitions and workshops, and have partnered with top hotels, galleries, and lifestyle destinations to offer unique experiences.
| Product/Service | Description |
|---|---|
| Luxury Footwear | Curated collection of designer shoes from brands like Missoni and Giuseppe Zanotti. |
| Fashion Accessories | High-end jewelry, bags, and eyewear, including Gedebe and Aquazzura products. |
| Beauty Products | Premium skincare and beauty items, such as Verdilab concentrates. |
| Café | Clean and healthy menu with salads, grain bowls, and desserts, open 9 am–7 pm daily. |
| Champagne Bar | Sophisticated bar offering a luxurious drinking experience. |
| Chocolate Boutique | Delectable chocolates for gifting or personal indulgence. |
| Exclusive Events | Fashion exhibitions, workshops, and partnerships with hotels and galleries. |
Unique Value Propositions
What makes AVENUE ON 3 stand out in Singapore’s competitive retail landscape? It’s their ability to combine luxury shopping with an immersive lifestyle experience. The store’s 8,000-square-foot space is designed as a chic, comfortable venue for social meetups, events, and workshops, all while offering artisanal food and drinks. Their partnerships with top hotels, galleries, and lifestyle destinations provide exclusive offers and experiences, keeping customers ahead of the curve in fashion and culture. Additionally, their online store offers free delivery on orders over $300, making luxury accessible from the comfort of home. The café’s commitment to healthy, high-quality ingredients also caters to Singapore’s growing demand for wellness-focused dining.
Standout Features and Reviews
While customer reviews for AVENUE ON 3 are limited due to its relatively recent launch, the café has garnered positive feedback for its ambiance and service. Visitors have described the café as a “tranquil setting” with “beautiful dishes and cutlery” and “excellent” service, highlighting dishes like the Mediterranean mezze platter, refreshing soba noodle salad, and delicious apple tart. The store’s retail offerings, such as their curated footwear and accessories, have been praised by publications like Harper’s Bazaar Singapore for promising “an elevated retail experience like no other” (Harper’s Bazaar). The plushie workshop and exclusive fashion events further enhance the store’s appeal as a lifestyle destination.
Areas of Singapore Served
AVENUE ON 3 is located at 290 Orchard Road, #03-46/56, Paragon Shopping Centre, Singapore 238859, making it a prime destination in the heart of Orchard Road, one of Singapore’s most iconic shopping districts. While their physical store serves customers visiting Paragon, their online platform (Avenue On 3) extends their reach across Singapore, offering delivery to most areas (excluding PO boxes, military camps, or islands). Delivery takes 3–5 business days, with a $6.50 fee for orders below $300, ensuring accessibility for shoppers island-wide.
Meeting Singapore’s Needs
Singapore is a city that thrives on sophistication and innovation, and AVENUE ON 3 perfectly aligns with these values. The store caters to the city’s affluent and style-conscious residents, offering a curated selection of luxury goods that appeal to both locals and tourists. The café’s focus on healthy, high-quality dining taps into Singapore’s growing wellness trend, while the champagne bar and chocolate boutique provide indulgent escapes for those seeking a touch of glamour. By hosting exclusive events and partnering with top-tier brands and venues, AVENUE ON 3 meets the demand for experiential retail, making it a must-visit for anyone looking to elevate their lifestyle in Singapore.
Contact Information and Social Media
For those eager to explore AVENUE ON 3, here’s how to get in touch:
- Address: 290 Orchard Road, #03-46/56, Paragon Shopping Centre, Singapore 238859
- Phone: +65 9617 9129 (General), +65 9119 9674 (Patchi), +65 9617 9875 (Café reservations)
- Email: [email protected]
- Opening Hours:
- Retail: 10 am–9 pm daily
- Café: 9 am–7 pm daily
- Social Media:
- Facebook: Avenue On 3
- Instagram: @avenueon3cafe
Summary
AVENUE ON 3 is more than just a store—it’s a lifestyle destination that brings together luxury shopping, gourmet dining, and exclusive experiences in the heart of Singapore. With its curated selection of designer footwear, accessories, and beauty products, alongside a sophisticated café, champagne bar, and chocolate boutique, it offers something for everyone seeking elegance and indulgence. The store’s prime location at Paragon Shopping Centre, combined with its online accessibility and exclusive partnerships, makes it a standout in Singapore’s retail scene. Whether you’re a fashion enthusiast, a foodie, or simply looking for a unique experience, AVENUE ON 3 invites you to step into luxury.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
