Introduction to the Brand
AMERICAN EXPRESS INTERNATIONAL INC. (UEN: S68FC1878J) is a globally renowned financial services corporation that has been a trusted name in Singapore for decades. Operating as a dual-function entity, American Express serves as both a card issuer and a payment processing network, offering a range of credit cards, charge cards, corporate cards, and travel insurance products. With its headquarters in Singapore located at One Marina Boulevard, American Express combines international expertise with local relevance to deliver exceptional financial solutions tailored to the needs of Singaporeans.
Summary of Its Services/Products
American Express in Singapore provides a diverse portfolio of financial products designed to cater to various lifestyles and business needs. Key offerings include:
- The American Express Singapore Airlines KrisFlyer Credit Card: Earn up to 2 KrisFlyer miles per S$1 spent on Singapore Airlines, Scoot, and KrisShop, with additional rewards for Grab expenses up to S$200 monthly.
- The Platinum Card®: Offers premium benefits such as complimentary airport lounge access worldwide, comprehensive travel insurance, and exclusive dining privileges.
- American Express True Cashback Card: Provides 3% cashback on up to S$5,000 in purchases within the first six months for new members and 1.5% on all subsequent purchases with no cap.
- Corporate Cards: Tailored solutions for businesses, including the American Express Singapore Airlines Business Credit Card, which offers enhanced travel rewards for SMEs.
- Travel Insurance: My Travel Insurance plan provides coverage for trip cancellations, medical emergencies, and more, often bundled with rewards like Samsonite luggage or vouchers.
Additional services include roadside assistance, global assist services, and a user-friendly mobile app for managing accounts and accessing benefits.
Unique Value Propositions or Benefits
American Express stands out in Singapore’s competitive financial services market for several reasons:
- Exclusive Rewards Programs: The Membership Rewards program allows cardholders to earn points on purchases, which can be redeemed for travel, merchandise, or transferred to airline and hotel loyalty programs like Singapore Airlines KrisFlyer.
- Global Acceptance: Accepted at thousands of merchants in Singapore and millions worldwide, ensuring seamless transactions for travelers and locals alike.
- Premium Services: Offers 24/7 customer support, concierge services, and emergency card replacement within one business day globally.
- Security and Fraud Protection: American Express ensures cardholders are not held responsible for unauthorized charges, providing peace of mind for online and offline transactions.
- Local Partnerships: Collaborations with Singapore Airlines and local merchants offer rewards tailored to Singapore’s travel-savvy and lifestyle-conscious population.
Standout Features or Reviews
American Express is globally recognized for its excellence, having been named the No. 1 insurance brand by Interbrand in 2024, reflecting its commitment to quality and customer trust. While specific customer reviews for American Express Singapore are limited, global feedback on platforms like Trustpilot highlights the brand’s prompt customer service and rewarding benefits. For instance, customers have praised the ease of redeeming Membership Rewards points and the value of travel-related perks. In Singapore, the brand’s reputation for luxury and reliability enhances its appeal among cardholders seeking status and convenience.
Areas of Singapore That They Serve
American Express serves customers across the entirety of Singapore, from the bustling Central Business District to residential areas like Tampines and Jurong. Their cards are widely accepted at major department stores, luxury hotels, chain restaurants, and supermarkets, making them a versatile choice for Singaporeans island-wide. Additionally, as of May 15, 2025, American Express cards can be used for public transport fares via SimplyGo, further enhancing their utility across the city-state.
How Does the Brand Meet Singapore’s Needs?
Singapore’s dynamic, fast-paced environment demands financial solutions that offer convenience, flexibility, and prestige. American Express meets these needs by:
- Catering to Diverse Lifestyles: From frequent travelers earning KrisFlyer miles to everyday spenders seeking cashback, American Express offers cards tailored to various preferences.
- Supporting Local Businesses: Initiatives like the “Shop Small” movement and partnerships with local merchants encourage spending at Singapore’s small and medium enterprises.
- Embracing Digital Innovation: The Amex Singapore mobile app allows users to manage accounts, track rewards, and access personalized offers, aligning with Singapore’s tech-savvy population.
- Enhancing Travel Experiences: With a significant number of Singaporeans traveling frequently, American Express’s travel insurance, lounge access, and airline partnerships provide substantial value.
These offerings make American Express a vital part of Singapore’s financial landscape, supporting both personal and business aspirations.
Contact Information and Social Media
For inquiries or to explore American Express’s offerings, you can reach them at:
- Address: 1 Marina Boulevard, #22-00, One Marina Boulevard, Singapore 018989
- Phone: Cardholders can call the number on the back of their card for specific inquiries. For general support, visit the contact page for a list of dedicated numbers, such as 1800 392 2000 for the Singapore Airlines KrisFlyer Credit Card.
- Email: Not publicly listed; customers are encouraged to use the contact form on the website.
- Social Media:
- Facebook: American Express Singapore
- LinkedIn: American Express
- Instagram: N.A.
- Twitter: N.A.
Customer Review Pages
- Trustpilot: American Express Global Reviews
- Note: Specific reviews for American Express Singapore are limited, but global feedback reflects the brand’s reliability and customer satisfaction.
Summary
AMERICAN EXPRESS INTERNATIONAL INC. is a cornerstone of premium financial services in Singapore, offering a range of credit cards and benefits that cater to the city-state’s diverse and dynamic population. With exclusive rewards, global acceptance, and a commitment to customer satisfaction, American Express empowers Singaporeans to live richer, more connected lives. Whether you’re planning your next trip, managing business expenses, or enjoying local dining, American Express provides the tools to elevate your lifestyle with confidence and convenience.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
| Category | Details |
|---|---|
| Company Name | AMERICAN EXPRESS INTERNATIONAL INC. |
| UEN Number | S68FC1878J |
| Brand Name | American Express |
| Services | Credit cards, charge cards, corporate cards, travel insurance, rewards programs |
| Unique Features | Membership Rewards, global acceptance, premium services, fraud protection |
| Location | 1 Marina Boulevard, #22-00, One Marina Boulevard, Singapore 018989 |
| Contact | Phone: Call the number on the back of your card; Email: Via website contact form |
| Social Media | Facebook: Available, LinkedIn: Available, Instagram: N.A., Twitter: N.A. |
| Customer Reviews | Limited specific reviews for Singapore; positive global feedback on Trustpilot |