Introduction to the Brand
Imagine sitting down to a steaming bowl of laksa, where the creamy coconut broth, fragrant spices, and fresh toppings create a symphony of flavors. That’s the experience 328 KATONG LAKSA (UEN: 52908915K) delivers. Founded by Ms. Nancy Koh, who spent six months perfecting her recipe through countless trials, the brand has been a staple in Singapore’s food scene for over 27 years. Named “328” for its auspicious sound in Cantonese, meaning “prosperous,” the eatery gained fame after being endorsed by Yan Can Cook in 2001 and famously outshining celebrity chef Gordon Ramsay in a 2013 Singtel Hawker Heroes cook-off (DanielFoodDiary). Previously awarded the Michelin Bib Gourmand, 328 Katong Laksa continues to draw crowds with its authentic Peranakan flavors and nostalgic charm.
Summary of Services and Products
At the heart of 328 Katong Laksa’s menu is its signature Katong laksa, a dish that sets itself apart with its orangey, coconutty broth heavily flavored with hae bee (dried shrimp). The rice vermicelli is finely chopped, allowing diners to enjoy it with just a spoon, a hallmark of true Katong laksa. Toppings include fresh shrimp, cockles, fish cake, and bean sprouts, creating a delightful mix of textures. Beyond laksa, the menu likely features dim sum and complementary dishes like otah (spiced fish cake), nasi lemak, and pau (steamed buns), offering a well-rounded dining experience (328 Katong Laksa Menu). Priced affordably, with a medium bowl at around S$5.50, the eatery caters to those seeking hearty, authentic meals.
Unique Value Propositions or Benefits
328 Katong Laksa’s enduring appeal lies in its commitment to authenticity and accessibility. The brand’s meticulously crafted recipe, rooted in Peranakan tradition, delivers a consistent and flavorful experience that has earned it accolades like the Michelin Bib Gourmand and international recognition. Its five outlets across Singapore ensure that this iconic dish is within reach, whether you’re in the heartland or a shopping mall. The eatery’s nostalgic ambiance, with walls adorned with photos of celebrities like Tony Leung and Ekin Fong, adds a unique charm, making every visit feel like a step into Singapore’s culinary history (Condé Nast Traveler). The efficient ordering system and affordable pricing further enhance its appeal, catering to both locals and tourists.
Standout Features or Reviews
Customers consistently praise 328 Katong Laksa for its flavorful laksa and welcoming atmosphere. On Tripadvisor, the eatery holds a 3.8/5 rating based on 637 reviews, with many highlighting its authenticity and quality:
- Abby (Jan 2025): “Major renovation, modern, clean, air-conditioned, simple ordering, laksa was temperature and spicy hot with right amount of coconut and spices, unique cut noodles.”
- George A (Jan 2024): “Simple spot, seriously good laksa at reasonable prices, varied menu with different toppings, fantastic chicken and prawns laksa, great depth of flavors, meal around S$10, worth a trip.”
- Africa (Jan 2024): “Street food packed with flavor, brilliant shredded chicken laksa with full pack of chili, added otah & pau, food icon for simplicity of great good.”
- Koloblicin_lee (Apr 2021): “Laksa really spicy and fragrant, noodles cut for spoon use only, ordered nasi lemak and otah, both delicious, especially the chili for nasi lemak.”
- JeffLeong (Oct 2020): “Small and large laksa served, ordered small portion, generous chili paste and Vietnamese coriander, flavorful gravy enhanced with dried shrimps, photos of celebrity patrons.”
Media outlets like Eatbook.sg commend its role in popularizing Katong laksa globally, while Talking Fork notes, “Balance is the key to a great laksa, and at 328 they’ve got it down perfectly.” These reviews underscore the brand’s ability to deliver a consistently delightful dining experience.
| Review Source | Feedback |
|---|---|
| Tripadvisor | “Major renovation, modern, clean, air-conditioned, simple ordering, laksa was temperature and spicy hot with right amount of coconut and spices, unique cut noodles.” – Abby |
| Tripadvisor | “Simple spot, seriously good laksa at reasonable prices, varied menu with different toppings, fantastic chicken and prawns laksa, great depth of flavors, meal around S$10, worth a trip.” – George A |
| Tripadvisor | “Street food packed with flavor, brilliant shredded chicken laksa with full pack of chili, added otah & pau, food icon for simplicity of great good.” – Africa |
| Talking Fork | “Balance is the key to a great laksa, and at 328 they’ve got it down perfectly.” |
Areas of Singapore That They Serve
328 Katong Laksa operates five outlets across Singapore, ensuring its iconic flavors are accessible to a wide audience. The locations are:
- 51 East Coast Road, Singapore 428770 (Daily: 9:30am–9:30pm)
- 216 East Coast Road, Singapore 428914 (Daily: 9:30am–9:30pm)
- Queensway Shopping Centre, 1 Queensway, #01-K60, Singapore 149053 (Daily: 10:00am–8:45pm)
- United Square Shopping Mall, 101 Thomson Road, #01-K1, Singapore 307591 (Daily: 9:00am–7:30pm)
- Westgate, 3 Gateway Dr, #B2-06, Singapore 608532 (Daily: 10:00am–8:45pm)
These outlets are strategically located near MRT stations, such as Katong Park and Queensway, making them convenient for residents and visitors from areas like Marine Parade, Thomson, and Jurong East.
How Does the Brand Meet Singapore’s Needs?
328 Katong Laksa plays a vital role in preserving Singapore’s culinary heritage by offering authentic Katong laksa, a dish deeply rooted in Peranakan culture. Its rich, flavorful broth and unique spoon-only dining experience appeal to locals craving nostalgia and tourists eager to explore Singapore’s food scene. The brand’s multiple outlets ensure accessibility across the island, catering to Singapore’s diverse and busy population. Affordable pricing, with meals around S$10, aligns with the city’s value-conscious diners, while its international recognition, including the Gordon Ramsay cook-off win, elevates Singaporean cuisine globally (HungryGoWhere). By maintaining high standards and a welcoming atmosphere, 328 Katong Laksa meets the needs of a cosmopolitan city that values tradition, quality, and convenience.
Contact Information and Social Media
To visit or learn more about 328 Katong Laksa, here are the details:
| Contact Field | Details |
|---|---|
| Address | Multiple outlets (see above for details) |
| 328 Katong Laksa | |
| @328katonglaksa |
Customers can follow the brand’s Facebook page for updates on promotions and new offerings.
Summary
328 Katong Laksa, brought to life by 328 KATONG LAKSA (UEN: 52908915K), is a culinary treasure that celebrates Singapore’s Peranakan heritage. With its authentic Katong laksa, perfected over 27 years, and five accessible outlets, the brand offers a taste of tradition that resonates with locals and tourists alike. Glowing reviews praise its flavorful broth, generous toppings, and nostalgic ambiance, while its international accolades highlight its global appeal. Whether you’re in East Coast Road or Westgate, 328 Katong Laksa promises a warm, satisfying dining experience that captures the essence of Singaporean cuisine.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.