Since its founding in 2018, SUNDAZE & CO PTE. LTD. (UEN: 201807014D) has brought a fresh perspective to Singapore’s fashion scene with YeoMama Batik, a brand that reimagines traditional batik with a modern, colorful twist. Founded by a mother-daughter duo, YeoMama and Desleen Decinda Yeo, the brand celebrates the rich heritage of Indonesian batik while crafting clothing and accessories that resonate with contemporary lifestyles. With a mission to empower wearers to “Be Batikfully Yeoself,” YeoMama Batik combines authenticity, inclusivity, and sustainability, making it a beloved choice for fashion enthusiasts in Singapore and beyond. Available online at yeomamabatik.com and through pop-up stores, the brand offers a unique blend of tradition and modernity that captures the heart of Singapore’s vibrant culture.
Introduction to the Brand
YeoMama Batik began with a heartfelt conversation during a vacation in Yogyakarta, Indonesia, in October 2017. YeoMama, inspired by the vibrant batik fabrics she encountered, envisioned bringing this traditional craft to Singapore, particularly for curvier women who struggled to find stylish clothing. Her daughter, Desleen Decinda Yeo, a former event planner with a creative flair, turned this vision into reality, launching YeoMama Batik in January 2018. Operated by SUNDAZE & CO PTE. LTD., the brand is dedicated to empowering the batik craft and community in Indonesia by sourcing authentic handmade fabrics from regions like Cirebon, Pekalongan, and Yogyakarta. With a philosophy of inclusivity and self-expression, YeoMama Batik creates clothing that celebrates individuality, making it a standout in Singapore’s fashion landscape.
Summary of Its Services/Products
YeoMama Batik offers a diverse range of apparel and accessories, all crafted with authentic handmade batik fabrics from Indonesia. Their product portfolio includes:
- Women’s Clothing: Dresses, tops, skirts, and jumpsuits featuring vibrant batik prints, designed to flatter various body types and styles.
- Men’s Clothing: Casual shirts and outfits that blend traditional batik with modern aesthetics, perfect for work or leisure.
- Children’s Clothing: Adorable batik outfits for kids, ideal for family twinning and festive occasions.
- Accessories: Batik-inspired bags, scarves, and other lifestyle products that add a touch of cultural flair.
- Customisation Services: Personalized batik outfits for special occasions, with 2025 customisation slots available for events like weddings and celebrations (Customisation).
- Collaborations: Notable partnerships, such as the “Singapore Story” collection with Embrace Jewellery, featuring designs inspired by Singapore’s national symbols like the Vanda Miss Joaquim (Embrace Jewellery).
Their products are available through their online store at yeomamabatik.com, which offers global shipping, and at pop-up stores like TANGS Plaza in Orchard and VivoCity. YeoMama Batik also partners with retailers such as TANGS Singapore and VP Label, ensuring accessibility for a wide audience.
Unique Value Propositions or Benefits
YeoMama Batik distinguishes itself through its commitment to authenticity, inclusivity, and sustainability. Here’s what sets them apart:
- Authentic Handmade Batik: Each piece is crafted using traditional batik techniques, supporting Indonesian artisans and preserving cultural heritage.
- Modern and Inclusive Designs: Their clothing caters to diverse body types and styles, ensuring everyone can feel confident and stylish, regardless of age or shape.
- Sustainability: By sourcing handmade batik fabrics, the brand promotes sustainable fashion practices, reducing reliance on mass-produced textiles.
- Community Engagement: The YeoMama Club membership program fosters a community of batik lovers, offering exclusive perks, rewards, and events (YeoMama Club).
- Cultural Celebration: Their designs, inspired by Singapore’s vibrant culture and Indonesian traditions, resonate with both local and global audiences, fostering a sense of pride and connection.
The brand’s recognition in media outlets like Vulcan Post and their collaboration with Embrace Jewellery for the “Singapore Story” collection highlight their innovative approach and cultural significance.
Standout Features or Reviews
YeoMama Batik has garnered positive attention for its vibrant designs and meaningful story. While specific customer reviews are not prominently displayed on their website, their social media presence reflects strong engagement. Their Facebook page has over 7,600 likes and 237 people talking about it, with customers sharing photos of themselves in YeoMama Batik outfits, praising the colorful designs and comfortable fits. Vulcan Post featured the brand in an article titled “Batik Singapore – YeoMama Batik Clothes Don’t Go Out Of Style” (Vulcan Post), noting, “It’s heartwarming to see daughters bringing their mothers and mothers-in-law to our shop, and even more heartwarming when younger customers turn up with clothes they ‘stole’ from their mother’s wardrobe so that they can buy clothes to surprise their mom!” This reflects the brand’s ability to foster family bonding and create memorable shopping experiences. Their collaboration with Embrace Jewellery for the “Singapore Story” collection, celebrating Singapore’s national symbols, further underscores their cultural impact.
| Source | Feedback | Rating |
|---|---|---|
| Vulcan Post | Heartwarming family bonding, customers surprise moms with batik | N/A |
| Strong engagement, customers share photos of vibrant designs | 7,678 likes |
Areas of Singapore That They Serve
YeoMama Batik serves customers across Singapore through their online store at yeomamabatik.com, which offers global shipping, ensuring accessibility in heartlands like Tampines, Jurong, and Woodlands, as well as central areas like Orchard Road. Their physical presence includes:
| Location | Address | Operating Hours |
|---|---|---|
| Studio | 65 Ubi Road 1 #01-87 Oxley Bizhub, Singapore 408729 | Wed–Sat (excluding PH): 12 PM–7 PM |
| Pop-Up Store | TANGS at VivoCity, 1 Harbourfront Walk #01-187 & #02-189, Singapore 098585 | Mon–Sun: 10 AM–10 PM (until 1 April 2025) |
Additional pop-up locations, such as TANGS Plaza in Orchard, have been featured in the past, and their products are available through retail partners like TANGS Singapore and VP Label, ensuring islandwide accessibility.
How Does the Brand Meet Singapore’s Needs?
Singapore is a vibrant, multicultural city that values fashion, cultural heritage, and sustainability, and YeoMama Batik aligns seamlessly with these priorities. Their modern take on traditional batik appeals to Singapore’s fashion-forward consumers, offering versatile clothing that suits both casual and festive occasions. The brand’s inclusive designs, catering to diverse body types, resonate with Singapore’s diverse population, fostering a sense of belonging. By sourcing handmade batik from Indonesian artisans, YeoMama Batik supports sustainable practices and cultural preservation, aligning with Singapore’s growing focus on ethical consumption. Their online store and pop-up locations ensure convenience for the city’s fast-paced residents, while their community initiatives, like the YeoMama Club, strengthen connections among customers. As a homegrown brand, YeoMama Batik contributes to Singapore’s reputation as a hub for creative and culturally rich businesses.
Contact Information and Social Media
To explore YeoMama Batik’s collections or inquire about their products, contact them at:
- Address: 65 Ubi Road 1 #01-87 Oxley Bizhub, Singapore 408729
- Studio Hours: Wednesday to Saturday (excluding public holidays), 12 PM–7 PM
- Email: [email protected]
- WhatsApp: +65 8761 0187 (messages only)
- Website: yeomamabatik.com
Stay connected with YeoMama Batik:
- Facebook: YeoMama Batik
- Instagram: N.A.
- LinkedIn: N.A.
Summary
In summary, SUNDAZE & CO PTE. LTD. has made YeoMama Batik a standout in Singapore’s fashion scene since 2018, offering vibrant, handmade batik apparel and accessories that blend tradition with modernity. Founded by YeoMama and Desleen Decinda Yeo, the brand empowers Indonesian artisans while creating inclusive, stylish clothing for all. Available online and at pop-up stores like TANGS Plaza, YeoMama Batik serves Singapore islandwide, earning praise for its colorful designs and cultural significance. Whether you’re dressing for a special occasion or embracing everyday style, YeoMama Batik delivers a unique, batikful experience that celebrates Singapore’s multicultural spirit.
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