Introduction
TRAX TECHNOLOGY SOLUTIONS PTE. LTD. (Trax Retail) is a Singapore-based innovator transforming the retail industry with AI-powered solutions. Founded in 2010 by Joel Bar-El and Dror Feldheim, TRAX leverages computer vision to digitize retail spaces, serving over 150 global clients, including Coca-Cola and Anheuser-Busch InBev.
Services and Products
TRAX offers a suite of AI-driven tools designed to enhance retail performance:
- Retail Execution: Optimizes product placement and promotions in stores.
- Shopper Engagement: Platforms like Shopkick reward shoppers and collect data.
- Data Analytics: Provides real-time insights into shelf conditions and consumer behavior.
- Autonomous Data Collection: Uses image recognition for efficient shelf monitoring.
- On-Demand Merchandising: Deploys a flexible workforce to address urgent store needs.
These solutions help brands and retailers streamline operations and improve customer experiences.
Unique Value Propositions
TRAX stands out for its ability to process billions of product images annually and monitor millions of stores monthly. Its cloud-based and on-device image recognition technology delivers actionable insights, enabling clients to exceed key performance indicators (KPIs). With a presence in over 90 countries, TRAX combines global expertise with local market understanding, making it a trusted partner for Singapore’s retail sector.
Standout Features and Client Success
TRAX’s impact is evident in its case studies (Trax Case Studies):
- A premium spirits brand achieved a 64% sales lift during holidays.
- A personal care brand recovered $300k in lost sales by addressing out-of-stock issues.
- A water brand saw a 3.81x ROI with reduced out-of-stocks.
- Sanofi’s Perfect Store program in 30+ countries achieved 80% higher growth.
These examples highlight TRAX’s ability to drive measurable results, enhancing shelf visibility and sales.
Areas Served in Singapore
Headquartered in Singapore, TRAX serves local retailers and brands across the city-state, supporting businesses in areas like Orchard Road, Marina Bay, and Jurong. Its global reach, spanning 90+ countries, ensures Singapore clients benefit from international best practices.
Meeting Singapore’s Needs
TRAX contributes to Singapore’s retail landscape by providing cutting-edge technology that aligns with the city’s focus on innovation and efficiency. Its solutions help local businesses optimize inventory, reduce losses, and enhance shopper experiences, supporting Singapore’s reputation as a hub for retail excellence. By fostering job creation and technological advancement, TRAX strengthens the local economy.
Contact Information and Social Media
- Website: Trax Retail
- LinkedIn: Trax Retail
- Facebook: Trax Retail
- Address: 80 Raffles Place, #32-01, UOB Plaza, Singapore 048624 (per SGP Business).
Note: TRAX’s US office is listed at 1 Beacon Street, 15th Floor, Boston, MA 02108, USA, indicating a global presence.
Summary
TRAX TECHNOLOGY SOLUTIONS PTE. LTD. is a leader in AI-driven retail solutions, empowering brands and retailers in Singapore and worldwide. Its innovative use of computer vision and data analytics helps businesses optimize operations, boost sales, and delight shoppers. With a strong Singapore base and global expertise, TRAX is a key player in shaping the future of retail.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
