Since its founding in 2002, THE SOUP SPOON PTE LTD (UEN: 199200297K) has become a cherished name in Singapore’s culinary landscape, renowned for its diverse range of wholesome soups and commitment to clean eating. With over 30 outlets across the island and an online store called Soupermarket, The Soup Spoon brings “The World In One Kitchen,” offering soups, salads, and sandwiches inspired by global cuisines. Their Halal certification, achieved for stores in June 2019 and retail products in 2016, ensures inclusivity for Singapore’s diverse population. From their humble beginnings in a 500-square-foot space at Raffles City to their current status as a soup category leader, The Soup Spoon continues to delight with nutritious meals and exceptional service, making it a go-to destination for food lovers.
Introduction to the Brand
The Soup Spoon was born in 2002 with a vision to create a soup culture in Singapore, where wholesome, flavorful soups take center stage. Founded by three passionate partners, the brand’s logo—three differently shaped soup spoons arranged in a globe-like circle—symbolizes their mission to explore global food cultures and unite them in one kitchen. Operated by THE SOUP SPOON PTE LTD, The Soup Spoon has grown from a single outlet to over 30 locations, including vibrant spots in Bugis Junction, Jem Mall, and VivoCity. Their commitment to clean eating, sustainability, and inclusivity, evidenced by their Halal certification, has made them a trusted name among Singaporeans. Whether you’re dining in or ordering online, The Soup Spoon offers a warm, nourishing experience that feels like a culinary journey around the world.
Summary of Its Services/Products
The Soup Spoon offers a diverse menu designed to cater to a variety of tastes and dietary preferences, all crafted with fresh, high-quality ingredients. Their key offerings include:
- A La Carte Soups: A wide selection of soups inspired by global cuisines, such as Tomato with Basil, Beef Goulash, Velvety Mushroom Stroganoff, and Roasted Pumpkin, available in regular bowls, large bowls, bread bowls, or pot pies.
- SouperChef Specials: Monthly rotating soup combinations that introduce innovative flavors, keeping the menu fresh and exciting.
- Salads and Sides: Fresh options like Kale & Quinoa Salad, Cranberry Chicken Fusilli Pasta, and sides such as Sourdough Garlicky Focaccia and Potato Wedges with spicy mayonnaise dip.
- Sandwiches and Flatbreads: Delicious options like ham and cheese sandwiches served in toasted muffins, perfect for a complete meal.
- Soupermarket: An online store offering take-home soup packs, stocks, sauces, pantry favorites, and gifting ideas, with free delivery for orders above SGD120 ([Soupermarket]([invalid url, do not cite])).
- The Soup Spoon Union: Select outlets, such as those at Rivervale Mall and Tampines Mall, also house sister brands like The Handburger, The Grill Knife, and The Salad Fork, offering a broader dining experience.
Their products are available for dine-in, takeaway, or delivery through their online platform, ensuring convenience for all customers.
Unique Value Propositions or Benefits
The Soup Spoon stands out for its unique blend of culinary creativity, health-conscious dining, and inclusivity. Here’s what makes them special:
- Clean Eating: They prioritize fresh, natural ingredients, ensuring meals are nutritious and free from artificial additives, aligning with Singapore’s focus on wellness.
- Global Flavors: Their “World In One Kitchen” philosophy brings diverse cuisines to Singapore, from Russian-inspired Velvety Mushroom Stroganoff to local favorites like Asam Fish soup.
- Halal Certification: Certified Halal since June 2019 for stores and 2016 for retail products, The Soup Spoon caters to Singapore’s multicultural population, ensuring inclusivity.
- Sustainability: Their commitment to ethical sourcing and eco-friendly practices supports Singapore’s environmental goals, making them a responsible choice.
- Convenience and Accessibility: With over 30 outlets and an online Soupermarket, they offer flexible dining options for Singapore’s fast-paced lifestyle.
Their innovative approach, such as offering tasting portions and monthly SouperChef Specials, keeps customers engaged and excited about their menu.
Standout Features or Reviews
The Soup Spoon has earned widespread praise for its delicious soups, fresh ingredients, and exceptional customer service. Customers on platforms like [TripAdvisor]([invalid url, do not cite]) and [Burpple]([invalid url, do not cite]) have shared glowing testimonials:
- Yu Ying (TripAdvisor, March 2020): “Haven’t had soup spoon in awhile, ordered the sandwich set with soup. I love the sandwich!!! It’s more like a toasted muffin. I ordered ham & cheese and it’s freshly toasted n delicious. The small bun at the side was toasted too. I ordered meatless minestrone and the taste is consistent in every outlet. I had an enjoyable dinner.” (4/5 stars)
- Kori (TripAdvisor, September 2019): “It was my first time to try The Soup Spoon at i12 Katong… Sincerely want to thank the staff (Fatin Nabillah)… She’s very courteous & patient to explain to me what’s in the soups… Her patience and good service make me feel very welcome & at ease to dine in… I love the beef goulash & iced lemon tea!! I will highly recommend to my family & friends!!” (5/5 stars)
- ACulturedTraveller (TripAdvisor, January 2019): “I was visiting the Soup Spoon Jurong Branch with my friend, and had great service by the staff. Ms Rosie (or Rose?)… was a great guest relations person and made my friend and I feel very comfortable, making our experience at SS exceptional that day. Thanks Ms Rosie for brightening up our day!” (5/5 stars)
- Burpple Reviewer: “The only kind of salad that I will eat – cranberry chicken fusili pasta (comes with half a boiled egg and bacon too) from soup spoon… Cos #Friday is eat good food day! So yay for @TheSoupSpoon!” ([Burpple]([invalid url, do not cite]))
These reviews highlight The Soup Spoon’s ability to deliver flavorful meals and warm, personalized service, making it a favorite among locals and visitors.
| Reviewer | Feedback | Rating | Source |
|---|---|---|---|
| Yu Ying | Delicious ham & cheese sandwich, consistent meatless minestrone | 4/5 stars | [TripAdvisor]([invalid url, do not cite]) |
| Kori | Courteous staff, loved beef goulash and iced lemon tea | 5/5 stars | [TripAdvisor]([invalid url, do not cite]) |
| ACulturedTraveller | Exceptional service by Ms. Rosie at Jurong Branch | 5/5 stars | [TripAdvisor]([invalid url, do not cite]) |
| Burpple Reviewer | Loved cranberry chicken fusilli pasta, great for Fridays | N/A | [Burpple]([invalid url, do not cite]) |
Areas of Singapore That They Serve
The Soup Spoon operates over 30 outlets across Singapore, ensuring accessibility for residents and visitors alike. Key locations include:
| Outlet Name | Address | Opening Hours |
|---|---|---|
| Bugis Junction | 200 Victoria Street, #04-26, Singapore 188021 | Mon–Sun: 10:30 AM–10:00 PM |
| Jem Mall | 50 Jurong Gateway Road, Singapore 608549 | Mon–Sun: 10:30 AM–10:00 PM |
| Plaza Singapura | 68 Orchard Road, Singapore 238839 | Mon–Sun: 10:30 AM–10:00 PM |
| Tampines Mall (Union) | 4 Tampines Central 5, #B1-K2, Singapore 529510 | Mon–Sun: 10:30 AM–10:00 PM |
| Rivervale Mall (Union) | 11 Rivervale Crescent, #01-17/18, Singapore 545082 | Mon–Sun: 10:30 AM–10:00 PM |
Additional outlets are located in areas like VivoCity, Tanjong Pagar Xchange, and The Metropolis, covering Singapore’s Central, East, and West regions. Their online Soupermarket ([Soupermarket]([invalid url, do not cite])) offers free delivery for orders above SGD120, making their products accessible islandwide, from heartlands like Tampines and Woodlands to central hubs like Orchard Road.
How Does the Brand Meet Singapore’s Needs?
Singapore’s vibrant, multicultural society values diverse, high-quality food and healthy living, and The Soup Spoon delivers on these fronts. Their global-inspired menu, featuring soups like Tokyo Chicken Stew and Boston Clam Chowder, celebrates the city’s love for culinary diversity. The Halal certification ensures inclusivity, catering to Singapore’s diverse population. Their focus on clean eating, using fresh, natural ingredients, aligns with the growing emphasis on wellness among Singaporeans. The Soup Spoon’s widespread outlets and online delivery options meet the needs of the city’s fast-paced lifestyle, providing convenient access to nutritious meals. As a homegrown brand, they foster local pride while contributing to Singapore’s reputation as a culinary hub through their innovative and sustainable practices.
Contact Information and Social Media
To explore The Soup Spoon’s menu or place an order, visit their official website at [The Soup Spoon]([invalid url, do not cite]). For inquiries, customers can use the contact form on their website ([Contact Us]([invalid url, do not cite])). Specific contact details like phone or email are not publicly listed, but their customer service is accessible via their online platform.
Stay connected with The Soup Spoon:
- Facebook: [The Soup Spoon]([invalid url, do not cite])
- Instagram: N.A.
- LinkedIn: [The Soup Spoon Pte Ltd]([invalid url, do not cite])
Summary
In summary, THE SOUP SPOON PTE LTD has been a beloved part of Singapore’s dining scene since 2002, offering a world of flavors through their wholesome soups, salads, and sandwiches. With over 30 Halal-certified outlets and an online Soupermarket, they make nutritious dining accessible islandwide. Their commitment to clean eating, sustainability, and exceptional service has earned them glowing reviews from customers who cherish their flavorful meals and warm hospitality. Whether you’re enjoying a bowl of Beef Goulash at their Bugis Junction outlet or ordering a take-home soup pack, The Soup Spoon delivers a nourishing and delightful experience that perfectly complements Singapore’s vibrant, multicultural lifestyle.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.