About The Elly Store
Founded by Audrey Ng, The Elly Store began as a passion project when Ng, then living in London, started creating clothes for her nieces. Recognizing a gap in the Singapore market for affordable yet beautiful children’s clothing, Ng returned to Singapore to launch The Elly Store (The Elly Store). What started as a small venture selling at pop-up boutiques and fairs has grown into a leading children’s brand with a flagship store and a strong online presence. Today, The Elly Store is celebrated for its commitment to quality, design, and customer satisfaction.
Services and Products
The Elly Store caters to children aged 0 to 14 years, offering a diverse range of products designed to meet the needs of growing kids. Their offerings include:
- Kidswear: Stylish and functional clothing made from soft, breathable fabrics, perfect for Singapore’s warm climate. Notable collections include the Disney | elly Stitch line, crafted from cotton jersey for all-day comfort.
- Footwear: A variety of adorable and comfortable shoes to complement any outfit, including over 40 designs of Native Jefferson shoes.
- Toys: Educational and fun toys that encourage creativity and learning, ideal for children of all ages.
- Nursery Essentials: Items like swaddles, bibs, and soothers, many of which can be personalized for a unique touch.
- Baby Gifts: Thoughtfully curated gift sets for newborns and young children, including personalized baby gift sets and keepsake boxes.
The brand also provides additional services to enhance the shopping experience:
- Loyalty Program: Customers can create an account to earn elly rewards points with every purchase, redeemable for future discounts.
- Exchange Policy: A 30-day exchange policy for store credit, subject to terms, ensures flexibility for shoppers.
- Worldwide Shipping: The Elly Store ships to over 20 countries, with rates calculated at checkout, making it accessible to international customers.
Unique Value Propositions
The Elly Store stands out for its dedication to quality and design. Each piece is crafted to ensure comfort and durability, featuring whimsical and timeless designs that appeal to both children and parents. The brand’s personalization services, such as custom embroidery on clothing or gifts, allow customers to add a special touch, making it a popular choice for meaningful presents.
Additionally, The Elly Store’s customer-centric approach sets it apart. Their excellent service, flexible exchange policies, and loyalty program ensure a positive shopping experience. The brand also demonstrates social responsibility through initiatives like “Quiet Hour Shopping,” where stores open exclusively for children with support needs, creating a comfortable and inclusive environment (The Elly Blog).
Standout Features and Reviews
The Elly Store has garnered significant recognition in Singapore, being featured in prestigious publications such as The Straits Times, Harper’s Bazaar, Lianhe Zaobao, The Sunday Times, and The New Paper. The brand has also received notable awards, including the Sassy Mama Awards 2014 Winner, recognition from Mother & Baby magazine, and features in Time Out Singapore. These accolades reflect the brand’s popularity and trust among Singaporean families.
The Elly Store has also been praised for its community engagement and innovative retail practices. For instance, their “Quiet Hour Shopping” initiative has been lauded for supporting families with support needs, showcasing their commitment to inclusivity. While direct customer reviews from platforms like Google Reviews or Trustpilot were not readily available, the brand’s media presence and awards serve as strong endorsements of its quality and service.
Areas Served
The Elly Store operates two physical locations in Singapore, making it accessible to families across the city:
- One Holland Village: 7 Holland Village Way, #02-43/44, Singapore 275748
- Cluny Court: 501 Bukit Timah Road, #02-31/33, Singapore 259760
In addition to their flagship stores, The Elly Store is available at several stockists, ensuring wider reach:
- Motherswork Great World City (#02-118)
- Motherswork Tanglin Mall (#02-109/110)
- Tangs @ Tangs Plaza (Level 2)
- Tangs Vivocity (#01-187 & #02-189)
Their online store (The Elly Store) allows customers to shop conveniently from anywhere in Singapore or worldwide, with free standard courier delivery within Singapore for purchases over S$100 (Shipping).
| Location | Address | Phone Number |
|---|---|---|
| One Holland Village | 7 Holland Village Way, #02-43/44, Singapore 275748 | +65 9648 4556 |
| Cluny Court | 501 Bukit Timah Road, #02-31/33, Singapore 259760 | +65 9628 0338 |
| The Elly Office (Collections) | 12 Lorong Bakar Batu #04-11, Singapore 348745 | +65 9628 1037 |
How The Elly Store Meets Singapore’s Needs
The Elly Store perfectly aligns with the needs of Singaporean families by offering high-quality, stylish children’s products that are both affordable and accessible. With a focus on comfort and design, the brand ensures that children can look good while staying comfortable in Singapore’s tropical climate. The use of breathable fabrics like cotton jersey in their clothing lines, such as the Disney | elly Stitch collection, is particularly suited for the local weather.
The availability of personalized items resonates with parents seeking unique gifts or keepsakes, whether for newborns or older children. The brand’s physical stores and stockists across Singapore, combined with their robust online platform, make it convenient for busy parents to shop. Additionally, initiatives like “Quiet Hour Shopping” demonstrate The Elly Store’s commitment to inclusivity, addressing the diverse needs of Singapore’s community.
Contact Information and Social Media
For inquiries or assistance, The Elly Store can be reached through the following channels:
- Email: [email protected]
- Phone: (65) 9628 1037 (support, Monday to Friday, 9 am to 5 pm)
- Store Locations:
- One Holland Village: 7 Holland Village Way, #02-43/44, Singapore 275748, Phone: +65 9648 4556
- Cluny Court: 501 Bukit Timah Road, #02-31/33, Singapore 259760, Phone: +65 9628 0338
- The Elly Office (for collections): 12 Lorong Bakar Batu #04-11, Singapore 348745, Phone: +65 9628 1037
Stay updated on new collections, promotions, and events by following The Elly Store on social media:
- Facebook: Elly
- Instagram: @theellystore
Summary
The Elly Store is more than just a children’s clothing store; it’s a brand that understands the needs of modern parents and children. With its commitment to quality, style, and customer satisfaction, The Elly Store continues to be a top choice for families in Singapore and beyond. Whether you’re shopping for everyday kidswear, special occasion outfits, or thoughtful baby gifts, The Elly Store offers a delightful and reliable experience.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
