THE BETTER TOY STORE PTE. LTD. (UEN: 200404125M) is a premier toy retailer in Singapore, renowned for its commitment to providing high-quality, sustainable, and educational toys that inspire creativity and learning. With a mission encapsulated in their slogan, “Better Kids, Better World through Sustainable Play,” the store has carved a niche in Singapore’s retail landscape by offering toys that are both fun and environmentally responsible.
Introduction to the Brand
Founded with a vision to enhance children’s play experiences, THE BETTER TOY STORE operates both online (The Better Toy Store) and through physical stores at key locations in Singapore. Their philosophy centers on selecting award-winning toys that excel in play value, design, quality, and environmental impact. This dedication to excellence makes them a trusted choice for parents seeking meaningful play options for their children.
Summary of Services and Products
THE BETTER TOY STORE offers a carefully curated selection of toys designed to engage children of all ages. Their product range includes:
| Brand | Description |
|---|---|
| PlanToys | Eco-friendly wooden toys made from sustainable rubberwood, promoting imaginative play. |
| Holztiger | High-quality wooden animal figures and playsets, crafted for durability and creativity. |
| Other Brands | A variety of toys focused on education, creativity, and sustainability. |
The store enhances customer convenience with free shipping on online orders exceeding $150, making their products accessible to families across Singapore. Their physical stores are located at:
- Centrepoint: 176 Orchard Road, #03-07/08, Singapore 238843
- Tanglin Mall: 163 Tanglin Road, #01-11/12, Singapore 247933
- Plaza Singapura: 68 Orchard Road, #03-19, Singapore 238839
- Paragon: 290 Orchard Road, #05-12/13/14/15/16, Singapore 238859
Unique Value Propositions
THE BETTER TOY STORE distinguishes itself through several key attributes:
- Sustainability: Their toys are made from eco-friendly materials, such as sustainable rubberwood and non-toxic, water-based paints, aligning with Singapore’s growing environmental consciousness.
- Educational Focus: Toys are designed to foster cognitive, motor, and social skills, supporting holistic child development.
- Safety and Quality: Products meet stringent safety standards, including European EN71 and US ASTM, ensuring they are safe for children and the environment.
- Open-Ended Play: Many toys are designed to evolve with a child’s abilities, encouraging long-term engagement and creativity.
Standout Features and Customer Reviews
The store’s commitment to quality and service has earned it glowing reviews from customers. Testimonials from their website (The Better Toy Store) include:
- Dino D.: “I love the fact that the toys are made from sustainable materials. My kids enjoy playing with them, and I feel good knowing they’re eco-friendly.”
- Vikas G.: “Great selection of educational toys. The customer service is top-notch, and delivery was fast.”
- SF: “The toys are well-made and have lasted for years. Highly recommend for parents looking for quality toys.”
- Steve Jordans: “Excellent range of toys that are both fun and educational. The store’s commitment to sustainability is commendable.”
External reviews further highlight their excellence. A Google Maps review from Wanderlog notes, “The staff members were helpful and they have a good selection of quality toys. We found the music box that we have been looking for but could not find elsewhere” (Wanderlog). Another review praises their service: “My second time patronizing their store, and the experience was just as amazing! They stock a wide selection of toys from various manufacturers, and the staff member provided excellent service and not pushy at all.”
Areas of Singapore Served
THE BETTER TOY STORE serves customers across Singapore through its online platform and physical stores. Their locations at Centrepoint, Tanglin Mall, Plaza Singapura, and Paragon are strategically placed in popular shopping districts, making them accessible to families in Orchard, Dhoby Ghaut, and Tanglin areas. The online store (The Better Toy Store) extends their reach island-wide, with free shipping on orders over $150 ensuring convenience for all Singaporeans.
Meeting Singapore’s Needs
Singapore’s parents increasingly prioritize sustainability and education, and THE BETTER TOY STORE meets these demands by offering toys that are both eco-friendly and developmentally enriching. Their focus on sustainable materials supports Singapore’s environmental goals, while their educational toys align with the city’s emphasis on nurturing well-rounded, creative children. By providing safe, high-quality products, the store caters to parents who want the best for their children without compromising on values.
Contact Information and Social Media
For those looking to connect with THE BETTER TOY STORE, here are the details:
- Addresses:
- 176 Orchard Road, #03-07/08 The Centrepoint, Singapore 238843
- 163 Tanglin Road, #01-11/12 Tanglin Mall, Singapore 247933
- 68 Orchard Road, #03-19 Plaza Singapura, Singapore 238839
- 290 Orchard Road, #05-12/13/14/15/16 Paragon, Singapore 238859
- Phone: (+65) 6836 4645 (Centrepoint and Plaza Singapura); (+65) 6836 2450 (Tanglin Mall); (+65) 6235 0260 (Paragon)
- Social Media:
- Facebook: The Better Toy Store
Summary
THE BETTER TOY STORE PTE. LTD. is a standout retailer in Singapore, offering a curated selection of sustainable and educational toys that delight children and reassure parents. With physical stores in prime locations and a robust online presence, they make high-quality, eco-friendly play accessible to all. Their commitment to safety, sustainability, and child development makes them a trusted choice for families across the island.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.