Introduction to the Brand
SUPERGURL PTE. LTD. (UEN: 201720885W) is a dynamic Singaporean fashion brand that has been empowering women with stylish, affordable, and versatile clothing since its inception in 2017. Born with a vision to provide timeless pieces that boost confidence, SuperGurl caters to the modern woman who juggles a busy lifestyle but still wants to look effortlessly chic. With physical stores at ION Orchard and Plaza Singapura, and a robust online platform at shopsupergurl.com, SuperGurl offers a seamless shopping experience. Their commitment to real-woman fit, vibrant designs, and exceptional customer service has made them a beloved name in Singapore’s fashion scene, appealing to both locals and tourists seeking trendy, accessible apparel.
Summary of Services/Products
SuperGurl provides a curated selection of women’s fashion, designed to blend style, comfort, and versatility:
- Apparel: A wide range of clothing, including tops (e.g., Tanya Toga Top, Peggy Peplum Top, Hilton Halter Top), dresses, outerwear, and accessories, crafted for casual, work, and occasion wear.
- Online Shopping: Their online store offers island-wide delivery, with a user-friendly interface featuring size guides, order tracking, and a rewards program for loyal customers (SuperGurl).
- Physical Stores: Located at ION Orchard (#B3-12) and Plaza Singapura (#B1-15), offering an immersive shopping experience with a therapeutic and exciting vibe.
- Flexible Payments: Partnerships with services like Atome allow customers to pay in three interest-free instalments, enhancing affordability.
- Membership & Rewards: A program that offers points and discounts, encouraging repeat purchases and customer engagement.
These offerings ensure that SuperGurl caters to diverse fashion needs, from everyday essentials to statement pieces for special occasions.
Unique Value Propositions
SuperGurl distinguishes itself in Singapore’s competitive fashion market through several key strengths:
- Empowering Fashion: Their mission is to build women’s confidence with clothing that’s both stylish and empowering, resonating with Singapore’s fashion-forward community.
- Affordable Luxury: Offering high-quality, timeless pieces at budget-friendly prices, making fashion accessible to a wide audience.
- Real-Woman Fit: Clothes are fit-tested on real women to ensure comfort and practicality for everyday activities, from work to casual outings.
- Vibrant Shopping Experience: Their stores feature a therapeutic ambiance with friendly staff, creating a joyful shopping environment (WhereCrowded.sg).
- Convenient Accessibility: With prime physical locations and an online platform with fast delivery, SuperGurl caters to both in-person and online shoppers.
These qualities make SuperGurl a go-to brand for women seeking stylish, comfortable, and affordable fashion.
Standout Features and Reviews
SuperGurl’s standout features include their vibrant, customer-centric stores and a curated selection of versatile clothing. Signature pieces like the Tanya Toga Top and Peggy Peplum Top are praised for their flattering cuts and ease of wear, as highlighted by customers on social media with the hashtag #supergurlsquad. The stores at ION Orchard and Plaza Singapura are noted for their inviting atmosphere, with one reviewer on WhereCrowded.sg describing the Plaza Singapura outlet as having “a therapeutic and exciting vibe, with stylish clothes and a pleasant aroma.” Customers also appreciate the friendly, helpful staff who enhance the shopping experience. While specific ratings are limited, feedback from CapitaLand Malls emphasizes the brand’s focus on providing an “ultimate sensorial shopping experience,” reflecting their commitment to customer satisfaction.
| Review Platform | Rating | Key Feedback |
|---|---|---|
| WhereCrowded.sg | N/A | “Therapeutic vibe, stylish clothes, friendly staff.” |
| CapitaLand Malls | N/A | “Ultimate sensorial shopping experience for women.” |
Areas of Singapore That They Serve
SuperGurl operates two physical stores in prime shopping locations:
- ION Orchard: 2 Orchard Turn, #B3-12, Singapore 238801, accessible via Orchard MRT (NS22/TE14) or bus services like 7, 14, 16, 36, 77, 105, 106, 111, and 123.
- Plaza Singapura: 68 Orchard Road, #B1-15, Singapore 238839, reachable via Dhoby Ghaut MRT (NE6/NS24/DT12) or bus services like 7, 14, 16, 36, 77, 106, 111, 124, 162, 167, 171, 174, 175, 190, 502, 518, 587, 590, 598, 700, and NR6.
Their online store (SuperGurl) offers island-wide delivery, ensuring customers from Jurong to Tampines and Orchard to Marina Bay can access their products. This combination of central retail locations and online accessibility makes SuperGurl a convenient choice for shoppers across Singapore.
How SuperGurl Meets Singapore’s Needs
SuperGurl aligns perfectly with Singapore’s vibrant fashion culture, catering to the city’s style-conscious and busy population. Their affordable, timeless designs meet the needs of modern women who value both fashion and functionality, ideal for Singapore’s fast-paced urban lifestyle. The brand’s focus on real-woman fit ensures comfort for everyday activities, from commuting to business meetings. Their stores in iconic malls like ION Orchard and Plaza Singapura enhance Singapore’s reputation as a premier shopping destination, appealing to both locals and tourists. The online platform with flexible payment options, such as Atome’s interest-free instalments, caters to Singapore’s tech-savvy and value-conscious consumers, ensuring convenience and affordability. By fostering a sense of empowerment through fashion, SuperGurl contributes to Singapore’s dynamic and inclusive lifestyle.
Contact Information and Social Media
- Address: 8 Jalan Kilang Timor, #02-04, Kewalram House, Singapore 159305 (office)
- Phone: +65 6994 1196 (for physical stores)
- Email: [email protected]
- Social Media:
- Facebook: SuperGurl
- Instagram: supergurl
- LinkedIn: SuperGurl Pte Ltd
Stay updated with the latest collections and promotions by following SuperGurl on Facebook and Instagram.
Summary
SUPERGURL PTE. LTD. (UEN: 201720885W) is a beacon of empowering fashion in Singapore, offering affordable, timeless, and versatile clothing that boosts women’s confidence. With stores at ION Orchard and Plaza Singapura, and an online shop delivering island-wide, SuperGurl ensures style is accessible to all. Their real-woman fit, vibrant store ambiance, and friendly service create a delightful shopping experience. Whether you’re refreshing your wardrobe or seeking a standout piece, SuperGurl delivers fashion that celebrates the modern Singaporean woman’s dynamic lifestyle.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.