Introduction to the Brand
STRAITS PRESERVES PTE. LTD., with the UEN: 201408203K, is Singapore’s first homegrown producer of new Asian marmalades. Founded by Sharon Lee, who was inspired by an abundance of calamansi limes in her garden, the company crafts marmalades and peanut butters that capture the essence of Singapore’s rich culinary heritage and tropical biodiversity. Their mission is to blend familiar flavors with exotic twists, creating spreads that are both nostalgic and innovative.

Straits Preserves’ Products
Straits Preserves offers a delightful range of tropical marmalades and peanut butters, each infused with Singapore-inspired flavors. Their product lineup includes unique offerings like Lime with Pineapple marmalade and Peanut Butter with Coconut, as well as specialty flavors such as Singapore Sling (featuring orange, pineapple, lime, lemon, and natural cherry) and Ginger Garden (with ginger, turmeric, cardamom, lime, and grapefruit). All products are made without artificial stabilizers, additives, preservatives, or trans-fats, ensuring a natural and wholesome experience. These spreads are vegan, gluten-free, and cater to health-conscious consumers seeking authentic, high-quality food options.
Unique Value Propositions
Straits Preserves stands out for its commitment to sustainability and local sourcing. The brand actively seeks the most sustainable suppliers and prioritizes locally sourced ingredients, reducing their environmental footprint while supporting Singapore’s economy. Their products are crafted with natural ingredients, free from artificial additives, making them a healthier choice for families and individuals. The vegan and gluten-free nature of their spreads ensures they meet diverse dietary preferences, appealing to a wide audience in Singapore’s multicultural society.
Standout Features
Straits Preserves has earned recognition for its innovative approach to traditional preserves. Notably, their calamansi-based marmalade, refined over time, won The World’s Best International Marmalade award, highlighting their dedication to quality and creativity. While specific customer reviews are not widely available on platforms like Google Reviews or Trustpilot, the brand’s presence in prestigious locations such as Gardens by the Bay and the Singapore Botanic Gardens speaks to their reputation for excellence. Their products are also featured in a blog by Mini Media, which praises the Singapore Sling marmalade for its spicy kick and powerful aroma.
Areas of Singapore Served
Straits Preserves makes its products accessible across Singapore through their online store and various retail outlets. You can find their marmalades and peanut butters at locations like Gardens by the Bay (The Conservatory Shop), Singapore Botanic Gardens (Garden Shops @Nassim Gate), NTUC FairPrice Finest stores, Tangs, Isetan Scotts, and The Providore at OUE Downtown Gallery and Mandarin Gallery. Online platforms such as Redmart Lazada and Shermay’s also carry their products, ensuring island-wide availability for Singapore residents.
Meeting Singapore’s Needs
Straits Preserves aligns perfectly with Singapore’s evolving food culture, which values authenticity, sustainability, and health-conscious options. By incorporating local flavors like calamansi, pineapple, and coconut, the brand celebrates Singapore’s tropical environment and cultural diversity. Their focus on sustainable sourcing resonates with Singapore’s push towards eco-friendly practices, while their natural, vegan, and gluten-free products cater to the growing demand for healthier food choices. Straits Preserves not only delivers a taste of Singapore but also supports the local economy and environment, making it a brand that truly reflects the nation’s values.
Contact Information and Social Media
For inquiries about bulk orders, food service, or wholesale, contact Straits Preserves at [email protected]. Their registered address is 14 Robinson Road #08-01A, Far East Finance Building, Singapore 048545.
| Category | Details |
|---|---|
| Contact Email | [email protected] |
| Website | straitspreserves.com |
| Social Media | Facebook, Instagram |
| Retail Locations | Gardens by the Bay, Singapore Botanic Gardens, NTUC FairPrice Finest, Tangs, Isetan Scotts, The Providore, and more |
| Online Availability | Redmart Lazada, Shermay’s, KrisShop |
Summary
Straits Preserves offers a delightful range of tropical marmalades and peanut butters that bring Singapore’s vibrant flavors to life. With a focus on sustainability, natural ingredients, and local inspiration, this homegrown brand is a must-try for anyone looking to experience the best of Singapore in every jar. Whether you’re spreading their Lime with Pineapple marmalade on toast or enjoying their Coconut Peanut Butter, Straits Preserves delivers a taste of the island’s unique culinary heritage. Available across Singapore and recognized for their award-winning quality, they are a shining example of local innovation and pride.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

