SOAMI ARTISANAL PTE. LTD. (UEN: 202200423M) is a Singapore-based jewellery brand that specializes in creating meaningful and personalized jewellery pieces. Founded by Mindy Chow in 2016, SOAMI aims to inspire connection and self-expression through its unique designs.
Introduction to the Brand
SOAMI, which stands for “So Am I,” was born out of a desire to connect people through wearable narratives. The brand offers a range of fine and demi-fine jewellery, including the popular BONDED™ Permanent Jewellery, ETCHED™ personalized pieces, and bespoke options for weddings and engagements. Each piece is crafted with high-quality materials such as stainless steel dipped in 18k gold, ensuring both durability and elegance. According to its official website, SOAMI embodies personal expression through timeless jewellery, resonating with those who value art and connection.
Services and Products
SOAMI’s product line is diverse, catering to various preferences and occasions. Key offerings include:
- BONDED™ Permanent Jewellery: A unique concept where jewellery, such as bracelets, is welded onto the wearer, symbolizing a permanent bond. This has gained popularity for its sentimental value and is available both online and at the atelier.
- ETCHED™ Personalized Jewellery: Pieces that can be engraved with personal messages, names, or dates, allowing customers to create meaningful keepsakes.
- Bespoke Jewellery: Custom-designed pieces for special occasions like weddings and engagements, offering clients the chance to collaborate on unique designs.
All items are packaged in SOAMI’s signature ready-to-gift boxes, sealed with an English ribbon, enhancing the gifting experience. The brand also offers free international shipping for orders above SGD 250 and local delivery for orders above SGD 100, as noted on their website.
Unique Value Propositions
What sets SOAMI apart is its emphasis on personalization and meaning. Customers can engrave their jewellery with significant words or dates, making each piece a personal story. The brand focuses on creating timeless designs that can be worn daily, appealing to those who value quality and sentiment over fleeting trends. Additionally, SOAMI uses high-quality materials like stainless steel and 18k gold vermeil, ensuring durability and elegance. The bespoke services allow for tailored creations, perfect for milestone celebrations.
Standout Features and Customer Reviews
Customers consistently praise SOAMI for its welcoming staff and inviting store ambiance. Reviews on Wanderlog highlight the personalized service provided by employees like Shal and Joline, with one customer describing the store as a “must-visit” for its aesthetic appeal and wide array of styles. Another shared a heartwarming story of SOAMI’s commitment to customer experience, noting how the brand went above and beyond to replace a lost cuff from a discontinued collection purchased in 2021. An article on YP Singapore mentions glowing testimonials, with one customer delighted by a personalized cuff accompanied by a handwritten note from Mindy Chow.
| Review Source | Key Feedback |
|---|---|
| Wanderlog | “Loved the store and the collection. It was super aesthetic and it’s a must visit for anyone who wants to get a piece of permanent jewellery done.” |
| Wanderlog | Praised for welcoming staff, personalized service, and commitment to replacing a lost item. |
| YP Singapore | Glowing testimonials for personalized cuffs and personal touches like handwritten notes. |
Areas Served in Singapore
SOAMI operates two locations in Singapore, catering to different customer needs:
- Store: Located at Raffles City Shopping Centre, 252 North Bridge Road, #03-27, Singapore 179103, this is the primary retail space, accessible to shoppers in the city center.
- Atelier: Situated at 16 Arumugam Road, #01-02A, Singapore 409961, this location operates by appointment only, offering a more exclusive experience for bespoke services or permanent jewellery fittings.
The Raffles City store is noted for its open-concept design, creating a cozy and inviting atmosphere, as described in an article by Home & Decor Singapore. The atelier is ideal for those seeking a personalized consultation, with walk-ins accepted via Instagram DMs.
How SOAMI Meets Singapore’s Needs
As a home-grown brand, SOAMI understands the local market’s desire for unique, personalized gifts and jewellery. By participating in local flea markets and pop-ups, as mentioned in the YP Singapore article, SOAMI connects with the community and builds a loyal customer base. The brand’s focus on meaningful, timeless pieces resonates with Singaporeans who appreciate quality and craftsmanship. Additionally, SOAMI’s engraving services cater to the cultural emphasis on thoughtful gifting, making it a popular choice for birthdays, anniversaries, and weddings. The brand’s presence at Raffles City, a central shopping hub, ensures accessibility, while the atelier offers exclusivity for discerning clients.
Contact Information and Social Media
SOAMI encourages contact primarily through social media, reflecting its modern and community-focused approach. The available details are:
- Store Address: 252 North Bridge Road, #03-27, Raffles City Shopping Centre, Singapore 179103
- Atelier Address: 16 Arumugam Road, #01-02A, Singapore 409961 (by appointment only)
- Phone: Not publicly listed; contact via social media for inquiries or walk-in arrangements.
- Email: Not publicly listed; use social media for communication.
- Social Media:
- Facebook: SOAMI Singapore
- Instagram: soami_
Customers can follow SOAMI’s Instagram for updates on pop-ups and to arrange walk-in visits at the atelier. The Facebook page has over 1,358 likes and actively engages with followers, sharing stories and product highlights.
Summary
SOAMI ARTISANAL PTE. LTD. is more than just a jewellery brand; it’s a storyteller. With its focus on personalization and meaning, SOAMI allows customers to wear their narratives proudly. Whether it’s a permanent bond through BONDED™ jewellery or a bespoke piece for a special occasion, SOAMI crafts jewellery that connects hearts and memories. Its commitment to quality, community engagement, and customer satisfaction makes it a standout in Singapore’s jewellery scene.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.