Introduction to the Brand
SMHCRAFT (PTE.) LTD., formerly known as Sing Mui Heng (Pte) Ltd, is a cornerstone of Singapore’s crafting community. With over 40 years of experience, SMH Craft has built a reputation for sourcing and supplying high-quality craft and haberdashery products from around the world. Whether you’re a hobbyist stitching your first quilt or a professional creating bespoke garments, SMH Craft offers the tools and materials to bring your creative visions to life. Their dedication to quality, variety, and customer satisfaction makes them a trusted name in Singapore’s vibrant crafting scene.

What SMH Craft Offers
SMH Craft provides a comprehensive range of products and services tailored to crafters of all levels:
- Needlecraft and Notions: Featuring trusted brands like Clover, Sewmate, Busy Bee, Sunoco, Warm Company, and Kawaguchi, they offer everything from needles to embroidery tools.
- Fabrics: Their fabric selection includes renowned brands such as Moda, Liberty, Michael Miller, Riley Blake, RJR, Cloud 9, and Tilda, catering to quilters, sewers, and designers.
- Haberdashery: From Rinata and Gutermann threads to Kai scissors, Organ Needles, and Singer Needles, their haberdashery range ensures you have the best tools for the job.
- Brother Sewing Machines: As an authorized reseller, SMH Craft provides reliable Brother sewing machines, perfect for both home and professional use.
- Sewing Workshops: They offer classes led by experienced instructors, welcoming beginners and advanced crafters alike to learn or refine their sewing skills.
Their online store, accessible via platforms like Lazada and Shopee, complements their physical retail, making it easy for customers to shop from anywhere.
Unique Value Propositions
SMH Craft stands out for several reasons:
- Global Brands, Local Access: They bring top-tier international brands to Singapore, ensuring crafters have access to the finest materials.
- Affordable Quality: Their products are priced competitively, making high-quality crafting accessible to all.
- Exceptional Customer Service: Staff are known for their patience and expertise, helping customers find exactly what they need.
- Educational Support: Their sewing classes empower individuals to explore new skills, fostering a community of confident crafters.
This combination of quality, affordability, and support makes SMH Craft a go-to for Singapore’s crafting enthusiasts.
Standout Features and Customer Reviews
One of SMH Craft’s standout features is their commitment to customer satisfaction, as evidenced by positive feedback. A customer on Carousell shared, “Great service, met in shop and staff was very helpful and patient in explain. Great seller to deal with.” This 5-star review highlights the personalized service that sets SMH Craft apart. Their workshops are another highlight, offering hands-on learning with experienced instructors, making them ideal for anyone looking to start or enhance their sewing journey.
Areas of Singapore Served
SMH Craft serves customers across Singapore, with their physical store located at:
- Address: 101, Upper Cross Street, #03-32 People’s Park Centre, Singapore 058357
- Operating Hours:
- Office: Monday to Friday, 9am–6pm (Closed on weekends and public holidays)
- Retail: Monday to Friday, 9am–7pm; Saturday, 10:30am–7pm (Closed on Sundays and public holidays)
Their online platforms ensure that customers from all corners of Singapore, from Jurong to Tampines, can access their products conveniently.
How SMH Craft Meets Singapore’s Needs
SMH Craft plays a vital role in Singapore’s creative landscape by:
- Providing Affordable Access: Their competitive pricing ensures that high-quality crafting materials are within reach for hobbyists and professionals alike.
- Supporting Creativity: With a diverse range of fabrics, notions, and tools, they cater to various crafting projects, from quilting to home décor.
- Fostering Skill Development: Their sewing workshops empower Singaporeans to learn new skills or refine existing ones, contributing to a vibrant crafting community.
- Offering Global Quality: By sourcing from top brands, SMH Craft brings world-class design and variety to local crafters, meeting the demand for premium materials.
Whether you’re creating a handmade gift or embarking on a large-scale project, SMH Craft supports Singapore’s creative needs with quality and care.
Contact Information and Social Media
Stay connected with SMH Craft through:
- Address: 101, Upper Cross Street, #03-32 People’s Park Centre, Singapore 058357
- Website: smhcraft.com
- Phone:
- Office: 6221 9209
- Retail: 6533 2445
- Enquiry & Wholesale: 6297 0211
- WhatsApp:
- Office: 9835 5173
- Retail: 8228 0091
- Enquiry & Wholesale: 9722 0608
- Email: [email protected], [email protected], [email protected]
- Social Media:
Summary
SMHCRAFT (PTE.) LTD. (UEN: 202234963R) is a trusted name in Singapore’s craft and haberdashery industry, offering a comprehensive selection of high-quality products and exceptional customer service. With their extensive range of fabrics, notions, and Brother sewing machines, coupled with affordable prices and educational workshops, they cater to both novice and experienced crafters. Whether you visit their store at People’s Park Centre or shop online, SMH Craft is your partner in bringing creative ideas to life. Their commitment to quality and community makes them a cornerstone of Singapore’s crafting scene.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

