SHEIN TRADING PTE. LTD., with its legal name SHEIN TRADING PTE. LTD. and UEN number 201310471K, is a Singapore-headquartered global online fashion and lifestyle retailer. Renowned for its budget-friendly prices and trendy designs, SHEIN has become a favorite among Singapore’s fashion-conscious consumers, offering a vast array of clothing and lifestyle products accessible to all.

Introduction to the Brand
Founded in 2008, SHEIN TRADING PTE. LTD. operates the popular e-commerce platform SHEIN, which has grown into one of the world’s largest online fashion retailers. Headquartered at 12 Marina Boulevard, Marina Bay Financial Centre, Singapore, SHEIN serves customers in over 150 countries, with a mission to make fashion accessible to everyone. Its Singapore base underscores its commitment to the Southeast Asian market, where it has established a strong presence through innovative marketing and a customer-centric approach.
Summary of Services/Products
SHEIN offers a diverse range of products catering to various demographics and needs:
- Women’s Apparel: Dresses, tops, bottoms, swimwear, and plus-size options.
- Men’s Clothing: Casual shirts, pants, and outerwear.
- Children’s Wear: Trendy outfits for kids of all ages.
- Accessories: Jewelry, bags, shoes, and sunglasses.
- Home and Lifestyle: Bedding, decor, and other household items.
With over 1,000 new arrivals added daily, SHEIN ensures its catalog remains fresh and aligned with the latest fashion trends. The platform also includes brands like Romwe and MOTF, expanding its offerings to suit diverse tastes.
Unique Value Propositions or Benefits
SHEIN’s appeal lies in its ability to combine affordability with style. Key benefits include:
- On-Demand Manufacturing: SHEIN’s innovative model produces small batches based on customer demand, reducing inventory waste and keeping costs low.
- Affordable Pricing: Items like tops for S$10 or dresses for S$13 make fashion accessible to budget-conscious shoppers.
- Promotions: Free shipping on orders over S$40 and a S$6 discount for first-time buyers enhance the shopping experience.
- User-Friendly Platform: The SHEIN app, one of the most downloaded shopping apps globally, offers a seamless browsing and purchasing experience.
These features make SHEIN a standout choice for Singaporeans seeking value without compromising on style.
Standout Features or Reviews
SHEIN’s vast selection and affordability have earned it praise from customers worldwide. A reviewer on the App Store shared, “SHEIN has the most beautiful clothes with the latest designs and wonderful fabrics. Delivery is timely, and packing is done with care.” Another customer noted, “I love how affordable and trendy SHEIN’s clothes are. The quality is surprisingly good for the price, and I always get my orders quickly.” While some customers mention challenges with sizing or returns, the overall sentiment highlights SHEIN’s ability to deliver trendy, budget-friendly fashion. On platforms like Trustpilot, SHEIN has a 4-star rating, with many praising its variety and value.
Areas of Singapore That They Serve
As an online retailer, SHEIN TRADING PTE. LTD. serves customers across all of Singapore, from urban hubs like Orchard Road and Marina Bay to residential areas like Tampines and Woodlands. With reliable delivery services, SHEIN ensures that shoppers island-wide can access its products conveniently.
How the Brand Meets Singapore’s Needs
Singapore’s diverse, style-savvy population demands fashionable clothing that fits various budgets and preferences. SHEIN meets these needs by offering an extensive range of trendy apparel at unbeatable prices, catering to young professionals, students, and families alike. Its on-demand production model aligns with Singapore’s growing emphasis on sustainability, reducing waste in the fashion industry. Additionally, SHEIN’s digital-first approach, with a highly engaging app and active social media presence, resonates with Singapore’s tech-savvy consumers who value convenience and accessibility.
Contact Information and Social Media
For customer inquiries, SHEIN can be reached through their official website (SHEIN Singapore) or the SHEIN app, which offers 24/7 customer support. Their physical address is 12 Marina Boulevard, #15-01, Marina Bay Financial Centre, Singapore 018982. Specific phone numbers or email addresses were not publicly listed, but the website provides a contact form for assistance. SHEIN’s social media presence includes:
- Facebook: SHEIN Singapore Official
- LinkedIn: SHEIN LinkedIn
- Instagram: SG.SHEIN.COM
- TikTok: SHEIN SINGAPORE
These platforms keep customers updated on new arrivals, promotions, and fashion inspiration.
Customer Review Pages
Customer feedback for SHEIN can be found on several platforms:
- Trustpilot: SHEIN Reviews – SHEIN has a 4-star rating based on nearly 300,000 reviews, with customers praising its affordability and variety.
- PissedConsumer: SHEIN Singapore Reviews – While some reviews mention delivery or sizing issues, others highlight resolved complaints and satisfaction with pricing.
- Reddit: Singapore-based shoppers on Reddit have shared positive experiences, noting that SHEIN’s quality is “slightly better than Taobao” and appreciating the variety.
Summary
SHEIN TRADING PTE. LTD. is transforming the fashion landscape in Singapore by offering affordable, trendy, and sustainable clothing options. With its innovative on-demand manufacturing, extensive product range, and customer-centric approach, SHEIN caters to Singapore’s diverse and fashion-forward population. Whether you’re looking for a chic dress for a night out or cozy home decor, SHEIN delivers style and value right to your doorstep. As the brand continues to grow, it remains a top choice for Singaporeans seeking to express their individuality through fashion.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.