Introduction to the Brand
Picture a store where you can find everything you need to fix, enhance, or beautify your home, from a cordless drill to a digital safe. That’s likely what SELFFIX PTE LTD (UEN: 200000236K) delivers. Since its inception in 2004, Selffix has become a household name in Singapore, renowned for its comprehensive selection of DIY and hardware products. With a presence in major shopping malls like Orchard Road’s Centrepoint, Tampines Mall, and Jurong Point, Selffix ensures accessibility for residents across the city. Their online platform at Selffix further enhances convenience, offering delivery and self-collection options. Whether you’re tackling a home renovation or a small repair, Selffix seems to have you covered with quality products and a commitment to customer satisfaction.

Summary of Services and Products
Selffix offers a vast array of products across multiple categories, ensuring that customers can find solutions for virtually any DIY or hardware need. Their product offerings include:
- Home Appliances: Air purifiers, humidifiers, fans, and more for home comfort.
- Bathroom Fixtures: Modern accessories and fittings for bathrooms.
- Car Care Accessories: Products to maintain and enhance your vehicle.
- Cleaning Supplies: Multipurpose cleaners, carpet cleaners, and cleaning tools.
- Decoration Items: Stylish decor for homes and offices.
- Flooring Materials: Solutions for indoor and outdoor flooring.
- Outdoor Equipment: Gardening tools, pressure washers, and outdoor gear.
- Electrical and Lighting Products: LED lighting, electrical tools, and accessories.
- Locks and Security Systems: Digital safes, door locks, and peephole cameras.
- Travel and Mobility Aids: Products for easier travel and mobility.
- Paints and Coatings: High-quality paints from brands like Nippon Paint.
- Pest Control Solutions: Effective products to keep pests at bay.
- Power Tools: Cordless drills, power saws, and other professional-grade tools.
- Tools and Hardware: Essential hardware for repairs and construction.
- Material Care Products: Solutions for maintaining wood, metal, and other materials.
- Storage and Organization Solutions: Organizers for home and office spaces.
- Marine and Boatcraft Supplies: Specialized products for marine applications.
Selffix also features exclusive brands such as Friedola, Damprid, Honeywell, Simple Green, and Rust-Oleum, alongside well-known names like Black & Decker, iGloohome, Soundteoh, Powerpac, 3M, Mr McKenic, and GK. Their online store highlights new products and promotions, such as $10 off with a minimum spend of $200 using code NEW10, and free delivery for orders over $80.
Unique Value Propositions or Benefits
Selffix’s appeal lies in its ability to combine convenience, quality, and variety. With 11 outlets across Singapore, customers can easily visit a store in popular shopping malls or shop online for added flexibility. The brand’s customer-oriented approach ensures that shoppers find products tailored to their needs, whether for a quick fix or a major renovation. Selffix’s partnerships with over 100 reputable brands, including 3M, Philips, and Yale, guarantee high-quality, reliable products. Their frequent promotions, with discounts up to 60% during sales, make premium products more accessible, appealing to both budget-conscious and quality-focused consumers. The online platform, complemented by presence on Shopee and Lazada, caters to Singapore’s tech-savvy population, offering seamless shopping experiences.
Standout Features or Reviews
Selffix enjoys a strong reputation in Singapore’s DIY market, as evidenced by its widespread presence and positive mentions in local media. A review from The Best Singapore praises Selffix as one of the best-equipped hardware sellers in the city, noting its extensive assortment of products, including health, home improvement, car, and security accessories. The review highlights attractive discounts, with sales offering up to 60% off, making Selffix a compelling choice for value-conscious shoppers. While specific customer testimonials are not prominently featured on their website, Selffix’s active presence on platforms like Shopee (Shopee Selffix) and Lazada (Lazada Selffix) suggests positive customer engagement, with opportunities for reviews and ratings. Their high-traffic store locations further indicate strong customer trust and satisfaction.
| Review Source | Feedback |
|---|---|
| The Best Singapore | “Selffix DIY is one of the best-equipped hardware sellers in Singapore, with attractive discounts up to 60% during sales.” |
Areas of Singapore That They Serve
Selffix operates 11 outlets across Singapore, ensuring island-wide accessibility. Their store locations include:
- Centrepoint: 176 Orchard Road #03-42, Singapore 238843
- Clementi Mall: 3155 Commonwealth Ave West #04-11/12, Singapore 129588
- Tampines Mall: 2 Tampines Central 5 #B1-05, Singapore 529509
- Jurong Point: 1 Jurong West Central 2 #B1-30, Singapore 648886
- NEX: 23 Serangoon Central #B2-54, Singapore 556083
- Parkway Parade: 80 Marine Parade #03-17/19, Singapore 449269
- VivoCity: 1 Harbourfront Walk #B2-20, Singapore 098585
- JCube: 3 Gateway Drive #B1-19, Singapore 608532
- PLQ Mall: 10 Paya Lebar Road #B2-14, Singapore 409057
- Great World: 1 Kim Seng Promenade #B1-101, Singapore 237994
- Head Office: Eunos Technolink, 7 Kaki Bukit Road 1 #01-07, Singapore 415937
These locations cover central areas like Orchard Road, as well as suburban neighborhoods like Tampines and Jurong, making Selffix accessible to a wide range of customers. Their online store further extends their reach, offering island-wide delivery.
How Does the Brand Meet Singapore’s Needs?
Singapore’s fast-paced, urban lifestyle demands convenience, quality, and variety, and Selffix appears to deliver on all fronts. The brand meets the needs of Singapore’s diverse population by offering a one-stop solution for DIY and hardware requirements, from home renovations to office setups and outdoor maintenance. Their extensive product range, featuring both local and international brands, caters to the multicultural and multifaceted needs of Singaporeans. With stores in major shopping malls and an online platform, Selffix provides flexible shopping options for busy professionals and families. Their focus on quality, durability, and innovation aligns with Singapore’s emphasis on high standards, while their promotions make premium products accessible to a broader audience. By supporting DIY culture, Selffix empowers residents to take control of their home improvement projects, saving time and money in a city where professional services can be costly.
Contact Information and Social Media
To connect with Selffix or explore their offerings, here are the contact details:
| Contact Field | Details |
|---|---|
| Address | Multiple outlets (see above for details) |
| Phone | +65 68482665 / +65 9027 4571 |
| [email protected] (Online Enquiries), [email protected] (Sales Enquiries) | |
| DIY Selffix | |
| @selffixsg | |
| Selffix Pte Ltd | |
| Online Stores | Shopee Selffix, Lazada Selffix |
Customers can reach out via phone or email for inquiries or visit their social media pages for updates on promotions and new products.
Summary
SELFFIX PTE LTD is a premier DIY and hardware store in Singapore, offering a vast selection of products for home improvement, appliances, and more. With 11 outlets across the island and a robust online presence, Selffix combines convenience, quality, and variety to meet the diverse needs of Singaporeans. Their customer-oriented approach, partnerships with top brands, and frequent promotions make them a trusted choice for both DIY enthusiasts and homeowners. Whether you’re sprucing up your home, setting up an office, or tackling an outdoor project, Selffix is likely your go-to destination for all your hardware and home improvement needs.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

