Introduction to the Brand
Reflaunt Pte. Ltd. is a forward-thinking technology company headquartered in Singapore, leading the charge in the circular fashion movement. Established in 2018, Reflaunt provides a Resale-as-a-Service platform that empowers fashion brands and retailers to embrace sustainability. By enabling customers to resell their past purchases directly through a brand’s e-commerce platform, Reflaunt fosters a culture of positive consumption, extending the lifecycle of fashion items and reducing environmental impact. Their mission is to create a world where luxury brands adopt efficient circular models, motivating consumers to see the long-lasting value of fashion.

Summary of Services and Products
Reflaunt offers a modular technology solution designed to fuel business growth through a bespoke circular ecosystem tailored to a brand’s identity and ambitions. Their core services include:
- Customer Resale Enablement: Allows customers to resell past purchases with a single click, converting these transactions into repeat purchases with shopping credits.
- Curated Resale Inventory: Helps brands expand their resale distribution with highly curated pre-loved inventory, accessible through a global network of over 100 million second-hand shoppers.
Reflaunt has partnered with prestigious fashion retailers such as Net-a-Porter, Harvey Nichols, and Balenciaga, showcasing their ability to integrate seamlessly with leading brands.
Unique Value Propositions and Benefits
Reflaunt’s platform stands out for its ability to deliver multiple benefits to brands and consumers alike:
- Sustainability: By facilitating the resale of pre-loved items, Reflaunt reduces fashion waste and promotes a more sustainable industry, aligning with global environmental goals.
- Customer Engagement: The platform re-engages customers by offering a seamless resale experience, fostering brand loyalty and encouraging repeat purchases.
- Revenue Growth: Brands gain access to a new revenue stream through resale, with Reflaunt’s technology connecting them to a vast network of second-hand shoppers.
These benefits make Reflaunt a compelling choice for brands looking to innovate in the circular economy.
Standout Features and Customer Reviews
One of Reflaunt’s standout features is the “Reflaunt Button,” a smart plug-in that integrates into a customer’s account on a retailer’s e-commerce platform. This allows users to push past purchases for resale across multiple marketplaces simultaneously, streamlining the process. The company’s technology is praised for its user-friendly interface and efficiency.
Customer reviews on Trustpilot reflect a positive experience, with a TrustScore of 4 out of 5 based on 249 reviews, earning a “Great” rating. Notable testimonials include:
- “Excellent scheme, quick payments, helpful customer service.”
- “The customer service was excellent, and I received my payment quickly.”
- “I had a great experience with Reflaunt. The process was smooth, and I was kept informed throughout.”
These reviews highlight Reflaunt’s commitment to customer satisfaction and operational excellence.
Areas of Singapore Served
As a technology-driven company, Reflaunt’s services are primarily digital, accessible to brands and consumers across Singapore and beyond. Their headquarters are located in Singapore, making them well-positioned to serve the local fashion and retail market. Whether you’re in Orchard Road or Marina Bay, Reflaunt’s platform can support brands operating in Singapore’s vibrant retail scene.
How Reflaunt Meets Singapore’s Needs
Singapore is a global leader in fashion and retail, with a strong commitment to sustainability and circular economy initiatives. Consumers in Singapore increasingly demand eco-friendly practices, and Reflaunt’s Resale-as-a-Service platform meets this need by enabling brands to offer sustainable shopping options. By reducing waste and promoting the resale of high-quality fashion items, Reflaunt supports Singapore’s vision of a greener future. Their technology also helps local and international brands enhance customer loyalty, aligning with Singapore’s competitive retail landscape.
Contact Information and Social Media
- Legal Name: REFLAUNT PTE. LTD.
- UEN Number: 201819230E
- Address: 160 Robinson Road, #14-04, Singapore Business Federation Center, Singapore 068914
- Email: [email protected]
- Social Media:
- LinkedIn: Reflaunt Official
- Facebook: Reflaunt Official
- Instagram: Reflaunt Official
Summary
Reflaunt Pte. Ltd. is transforming the fashion industry in Singapore and beyond with its innovative Resale-as-a-Service technology. By enabling brands to integrate circular fashion into their e-commerce platforms, Reflaunt promotes sustainability, enhances customer engagement, and unlocks new revenue streams. With partnerships with global fashion giants and a strong presence in Singapore, Reflaunt is poised to shape the future of luxury resale. Their commitment to positive consumption and eco-friendly practices makes them a standout choice for brands and consumers alike.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.

