Brand Name: Rawbought
Legal Name: Q RETAIL PTE. LTD.
UEN: 201622201N
Rawbought, legally known as Q RETAIL PTE. LTD. with UEN 201622201N, is a Singapore-based lifestyle brand that has redefined the way we think about sleepwear and loungewear. Founded by three sisters—Soukaina, Boutaina, and Amira Faruq—Rawbought combines their 25 years of experience in apparel manufacturing with a passion for creating clothing that prioritizes both comfort and style. Since its inception in 2020, Rawbought has become a go-to destination for those seeking luxurious, high-quality sleepwear that seamlessly transitions from bedtime to everyday wear, making it a standout in Singapore’s fashion landscape.
Introduction to the Brand
Rawbought is more than just a fashion brand; it’s a celebration of comfort and self-care. The brand was born from the sisters’ desire to create clothing that women truly love—pieces that make them feel good inside and out. With a focus on ethical production and sustainability, Rawbought ensures that every garment is crafted with care, from the first stitch to the final product. Their journey began with a simple yet powerful vision: to help women reclaim their comfort, especially in the intimate space of their homes. As highlighted in a Women’s Weekly article, the sisters leverage their unique strengths—Boutaina excels in customer experience, Soukaina in brand positioning, and Amira in sales and design—to create a brand that resonates with modern women.
Summary of Its Services/Products
Rawbought offers a curated range of sleepwear and loungewear designed for the modern woman. Their collections include:
- Je Dors Signature Collection: Luxurious pajamas made from modal fabric, known for its softness, breathability, and thermoregulating properties. These pieces are perfect for a restful night’s sleep.
- Daydream Collection: Everyday basics like tops, bottoms, and dresses crafted from buttery-soft modal fabric, ideal for lounging or casual outings, as noted in a Nylon Singapore feature.
- Terra Collection: A newer line featuring a blend of 23% linen and 77% viscose, designed specifically for Singapore’s hot and humid climate, as reported by The Straits Times. Available in timeless shades like Sand and Coal, this collection ranges from $55 for a V-Neck Lounge Tank to $99 for Wide Leg Trousers.
Each piece is thoughtfully designed to offer a perfect blend of style and functionality, ensuring that wearers feel confident and comfortable in every setting. Rawbought also offers kids’ loungewear and accessories, expanding their appeal to families.
Unique Value Propositions or Benefits
What sets Rawbought apart is its vertical integration. As their own manufacturers, with over 25 years in the apparel industry, the brand has complete control over the production process, from design to delivery. This allows them to:
- Maintain High Quality: Every piece is crafted with meticulous attention to detail, ensuring durability and comfort. Their in-house facilities ensure that each garment meets their high standards, as emphasized on their About page.
- Ensure Ethical Practices: Rawbought works closely with trusted suppliers who share their values, prioritizing fair labor practices and sustainability. Their factory holds a Leadership in Energy and Environmental Design (LEED) certification, upheld by monthly audits, as noted in the Women’s Weekly article.
- Offer Competitive Pricing: By owning the production chain, they can keep costs down while maintaining premium quality, making luxury sleepwear accessible.
Additionally, Rawbought’s commitment to sustainability shines through in their choice of materials, such as modal fabric derived from beech tree pulp, which is eco-friendly and hypoallergenic. Their ability to quickly adapt to trends, improving products within three weeks of feedback, further enhances their appeal, as mentioned in the same Women’s Weekly article.
Standout Features or Reviews
Rawbought has garnered attention for its innovative designs and commitment to comfort. While specific customer reviews on platforms like Google Reviews or Trustpilot are not readily available, the brand has been praised in reputable Singaporean publications. For instance, The Straits Times highlighted Rawbought’s Terra Collection for its suitability to Singapore’s climate, noting its luxurious twist on traditional linen. Similarly, Nylon Singapore praised the Daydream Collection for its versatility and stylish colorways like black, white, and oatmilk. A SG Magazine article also commended the Je Dors collection for its buttery-soft and breathable modal fabric, suggesting that wearers “wouldn’t want to change out of it.” Customers can experience Rawbought’s quality firsthand through platforms like Zalora Singapore, where their products are available.
Areas of Singapore That They Serve
As an online brand, Rawbought serves customers across Singapore with free local shipping, as stated on their official website. Their presence on e-commerce platforms like Zalora Singapore ensures easy access for shoppers in areas like Orchard, Jurong, Tampines, and beyond. For international customers, Rawbought offers shipping options for orders over $50, allowing their luxurious sleepwear to reach a global audience.
How Does the Brand Meet Singapore’s Needs?
Singapore’s tropical climate demands clothing that is breathable, lightweight, and comfortable. Rawbought’s use of modal and linen fabrics perfectly addresses this need, offering garments that keep wearers cool and comfortable even in humid conditions. The Terra Collection, with its linen-viscose blend, is particularly suited for Singapore’s weather, providing a luxurious yet practical option for everyday wear. Moreover, as a local brand, Rawbought understands the lifestyle and preferences of Singaporean women, offering designs that are both practical and stylish for the urban dweller. Their focus on sustainability also resonates with Singapore’s growing emphasis on eco-conscious living, making Rawbought a brand that aligns with local values.
Contact Information and Social Media
For inquiries or assistance, customers can reach out to Rawbought via:
- Email: [email protected]
- WhatsApp: +65 8725 6066
Stay connected with Rawbought on social media:
- Facebook: Rawbought Singapore
- Instagram: Rawbought Shop
Summary
Rawbought is redefining comfort and style in Singapore’s fashion scene. With their exquisite sleepwear and loungewear crafted from the finest materials, Rawbought ensures that every woman can feel her best, whether she’s winding down for the night or starting her day. As a local Singaporean brand, Rawbought understands the unique needs of its customers, offering designs that are both practical and chic. Their commitment to quality, sustainability, and ethical production makes them a standout choice for those seeking luxury without compromise. Whether you’re looking for the perfect pair of pajamas or a cozy loungewear set, Rawbought has you covered.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.
