POKKA LOGISTICS SINGAPORE PTE. LTD. (UEN: 200101709W) is a cornerstone of Singapore’s beverage industry, delivering refreshing and high-quality ready-to-drink beverages to consumers since 1977. As a subsidiary of POKKA SAPPORO FOOD & BEVERAGE LTD., Japan, POKKA has established itself as a market leader in Singapore, offering a diverse range of teas, coffees, juices, and functional drinks that cater to the varied tastes of Singaporeans. With a global presence in over 60 countries, POKKA’s commitment to genuine quality, convenience, and vitality has made it a trusted brand in the Lion City.
Introduction to the Brand
Since its inception in Singapore in 1977, POKKA LOGISTICS SINGAPORE PTE. LTD. has grown from a regional player to a global beverage powerhouse. The brand’s journey began with the launch of POKKA Lemon in Japan in 1957, and today, it is celebrated for its innovative approach to ready-to-drink beverages. In Singapore, POKKA is synonymous with quality, holding a dominant position in the ready-to-drink beverage market. Its mission to “drive the pursuit of lifelong vitality through products and services” is reflected in its use of premium ingredients and real brewing processes, ensuring every sip is both delicious and health-conscious. POKKA’s focus on social and environmental responsibility further enhances its appeal, making it a brand that resonates with modern consumers.
Summary of Services and Products
POKKA offers an extensive portfolio of ready-to-drink beverages designed to suit a wide range of preferences. Key products include:
- Teas: POKKA Jasmine Green Tea, known as Singapore’s No. 1 green tea in 2009, POKKA Peach Oolong Tea, and POKKA Houjicha, a roasted Japanese green tea with near-zero caffeine.
- Coffees: POKKA Milk Coffee, POKKA Mocha Coffee, POKKA Cappuccino, and other premium milk coffee variants, relaunched with contemporary packaging to highlight Japanese heritage.
- Juices and Functional Drinks: POKKA Lemon, fruit juices, and POKKA Lifeplus, an immunity-boosting juice drink available in orange and lemon flavors, containing 1000 mg of Vitamin C per bottle.
- Other Beverages: A variety of non-carbonated drinks, including flavored milk and fruit juices, all crafted without artificial preservatives or colors.
POKKA’s beverages are manufactured with stringent quality standards, earning certifications such as ISO 9001:2000, ISO 22000:2005, HACCP, and the British Retail Consortium (BRC) Global Standard Food. The brand also distributes partner brands like Evian, Red Bull, and Sapporo Beer in Singapore, leveraging its robust distribution network.
| Product Category | Examples | Key Features |
|---|---|---|
| Teas | Jasmine Green Tea, Peach Oolong Tea, Houjicha | Real brewed with premium leaves, no preservatives |
| Coffees | Milk Coffee, Mocha Coffee, Cappuccino | Authentic canned coffee, Japanese heritage |
| Juices | POKKA Lemon, Lifeplus (Orange, Lemon) | High Vitamin C content, lower sugar options |
| Other Beverages | Flavored Milk, Fruit Juices | Health-conscious, no artificial colors |
Unique Value Propositions
POKKA’s success in Singapore stems from its unwavering commitment to quality, innovation, and accessibility. The brand uses only the finest ingredients, such as freshly real brewed teas and coffees, ensuring authentic flavors without artificial preservatives or colors. This focus on health-conscious options aligns with the growing demand for better-for-you beverages among Singaporeans. POKKA’s extensive distribution network, which includes supermarkets, convenience stores, hawker centers, vending machines, and online platforms like Amazon.sg, makes its products easily accessible across the island. Additionally, POKKA’s socially and environmentally responsible practices, inspired by its vision of “Genuine vitality for life,” enhance its appeal as a brand that cares about its consumers and the planet.
Standout Features and Market Leadership
POKKA is a dominant force in Singapore’s beverage industry, holding over 65% of the ready-to-drink tea market for green tea, as reported by The Smart Local. The brand is also the market leader for ready-to-drink Western tea, non-chilled juice drinks, and coffee, according to Nielsen Market Track, as noted in SGP Business. POKKA’s quality has been recognized with prestigious accolades, including the iTQi (International Taste & Quality Institute) accreditation and the AVA Gold Award for food safety excellence. The brand has also won Asia’s Influential Brand Awards for two consecutive years, highlighting its strong consumer trust and market presence. POKKA’s pioneering efforts, such as launching the first cashless vending machine in Singapore and introducing hot and cold drink vending machines, underscore its innovative approach to meeting consumer needs.
| Achievement | Source | Details |
|---|---|---|
| Market Share | The Smart Local | Over 65% of ready-to-drink green tea market |
| Market Leadership | SGP Business | No. 1 in Green Tea, Western Tea, Juice Drinks, Coffee |
| Awards | Supply Chain Digital | iTQi accreditation, AVA Gold Award, Asia’s Influential Brand Awards |
Areas Served in Singapore
POKKA’s beverages are available islandwide, ensuring that consumers can enjoy their favorite drinks no matter where they are in Singapore. From bustling city centers like Orchard Road to suburban neighborhoods like Tampines, POKKA products can be found in a variety of retail outlets, including:
- Supermarkets: Major chains like NTUC FairPrice and Cold Storage.
- Convenience Stores: 7-Eleven, Cheers, and other local stores.
- Hawker Centers and Coffee Shops: Popular spots for quick hydration.
- Vending Machines: Strategically placed in shopping malls, offices, schools, and community centers.
- Online Platforms: Available through e-commerce sites like Amazon.sg.
This widespread availability, combined with POKKA’s partnerships with organizations like the People’s Association for distribution in community centers, ensures that its products are accessible to all Singaporeans.
How POKKA Meets Singapore’s Needs
In Singapore’s fast-paced, humid climate, ready-to-drink beverages are a convenient and popular choice for staying hydrated and refreshed. POKKA’s diverse product range, from the iconic POKKA Jasmine Green Tea to the innovative POKKA Houjicha, caters to the varied tastes of Singaporeans, offering both traditional and modern flavors. The brand’s focus on health-conscious options, such as lower-sugar drinks and products like POKKA Lifeplus with high Vitamin C content, aligns with the growing demand for healthier beverage choices. POKKA’s commitment to quality, evidenced by its certifications and awards, resonates with Singapore’s discerning consumers who value authenticity and excellence. By introducing new products like POKKA Houjicha, the first ready-to-drink roasted Japanese green tea in Singapore, POKKA keeps pace with evolving consumer trends, ensuring it remains a relevant and beloved brand.
Contact Information and Social Media
For inquiries or feedback, POKKA can be reached through the following channels:
- Email: [email protected]
- Phone Numbers: 1800-MY-POKKA (1800-69-76552) or (65) 6395 9229
- Fax: (65) 6261 3081
- Main Office Address: POKKA PTE. LTD., 39 Quality Road, Singapore 618810
- Commercial Office Address: 4 Benoi Crescent, Singapore 629970
Stay connected with POKKA for the latest product launches, promotions, and events:
- Facebook: POKKA Singapore
- LinkedIn: POKKA PTE LTD
- YouTube: POKKA Singapore
POKKA’s Facebook page, with over 339,611 likes, is a vibrant platform where consumers can engage with the brand and learn about upcoming events, such as the POKKA Mocha Slushy promotion at World Coffee Day.
Summary
POKKA LOGISTICS SINGAPORE PTE. LTD. is a beacon of quality and innovation in Singapore’s beverage industry. With a legacy spanning over four decades, POKKA has solidified its position as the market leader in ready-to-drink green tea, Western tea, juice drinks, and coffee, offering a diverse range of products that cater to the needs and preferences of Singaporeans. From its commitment to using premium, real brewed ingredients to its extensive distribution network, POKKA delivers healthy and delicious beverages that enhance the lives of consumers. Whether you’re sipping a refreshing POKKA Jasmine Green Tea or enjoying the rich flavors of POKKA Milk Coffee, POKKA remains a trusted companion for hydration and vitality in Singapore’s dynamic landscape.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.