PASTRY HAVEN BY HELEN (UEN: 53449162J) is a Singapore-based home bakery that brings the art of French pastry-making to your doorstep. Founded by Helen, who transitioned from an accounting career to pursue her love for baking, this bakery offers a range of delectable treats that are as visually appealing as they are delicious. After a decade-long hiatus to focus on her son’s early education, Helen’s journey took an unexpected turn during the COVID-19 pandemic. Seizing the opportunity, she embraced Singapore’s SkillsFuture initiatives to turn her lifelong passion for baking into a thriving business. Today, PASTRY HAVEN BY HELEN is known for its commitment to delivering artisanal bakes of exceptional taste and quality, using only the freshest and premium ingredients.
Summary of Services and Products
PASTRY HAVEN BY HELEN offers a diverse range of baked goods, including classic French financiers, madeleines, indulgent cinnamon rolls, brownies, petite tarts, savoury bakes, and a variety of cookies. They also cater to specific dietary needs with low-carb, gluten-free, and keto-friendly options, ensuring that everyone can enjoy their treats. Their services extend beyond just selling pastries—they provide private staff sales, bulk orders, group buys, corporate events, dessert table setups, and even special occasion favours for birthdays, weddings, and baby showers. For convenience, they offer self-collection at Alexandra Central and 3rd party delivery across Singapore, with delivery charges advised post-order confirmation.
| Category | Details |
|---|---|
| Products | French financiers, madeleines, cinnamon rolls, brownies, petite tarts, savoury bakes, cookies, low-carb/gluten-free/keto-friendly bakes |
| Services | Private staff sales, bulk orders, group buys, corporate events, dessert table setups, birthday/wedding/baby shower favours |
| Delivery Options | 3rd party delivery (charges apply), self-collection at Alexandra Central |
Unique Value Propositions and Benefits
PASTRY HAVEN BY HELEN stands out in Singapore’s bustling food scene for several reasons:
- Artisanal Quality: Each bake is handcrafted with care, ensuring freshness and quality, with no additives, preservatives, or artificial colouring.
- Dietary Inclusivity: Their range includes options for low-carb, gluten-free, and keto-friendly diets, catering to a wide audience.
- Custom Services: From corporate events to private celebrations, they offer tailored solutions like dessert table setups and bulk orders.
- Convenience: Customers can choose self-collection at Alexandra Central or opt for delivery, making it easy to enjoy their treats anywhere in Singapore.
Standout Features
While specific customer reviews are not widely available from sources like Google Reviews or Trustpilot, PASTRY HAVEN BY HELEN has been featured at Baker X (Baker X), a prestigious platform for home-based bakers in Singapore. This recognition, part of an initiative by Far East Organisation, highlights their quality and standing in the local baking community. Their commitment to using premium ingredients and traditional baking techniques, combined with their participation in local initiatives, sets them apart as a bakery that truly cares about its craft. Their recent pop-up at Orchard Central from 20 August to 15 September 2024 further showcases their growing presence.
Areas of Singapore Served
PASTRY HAVEN BY HELEN serves customers across Singapore, making their artisanal bakes accessible to all. Self-collection is available at Alexandra Central (321 Alexandra Rd, #02-16, Singapore 159971), and they offer 3rd party delivery for those who prefer to have their orders delivered to their doorstep, with charges advised after order confirmation. Their pop-up events, such as the one at 78 Shenton Way from 14-17 April 2025, also bring their treats to different parts of the city.
How PASTRY HAVEN BY HELEN Meets Singapore’s Needs
In a city-state like Singapore, where quality, convenience, and diversity in food are highly valued, PASTRY HAVEN BY HELEN meets these needs by offering high-quality, artisanal bakes that cater to various tastes and dietary requirements. Their range of products, including gluten-free and keto-friendly options, ensures that everyone can enjoy their treats, whether for a quick indulgence or a special event. Their participation in local initiatives like Baker X supports the growth of home-based businesses, contributing to Singapore’s vibrant food scene and local economy. By offering both traditional French pastries and innovative dietary options, they align with Singaporeans’ love for both classic and health-conscious food choices.
Contact Information and Social Media
- Phone: +6596639979 (WhatsApp)
- Email: [email protected]
- Website: Pastry Haven by Helen
- Instagram: Pastryhaven.byhelen
- Facebook: Pastry Haven by Helen
- Self-Collection Location: Alexandra Central, 321 Alexandra Rd, #02-16, Singapore 159971
Summary
PASTRY HAVEN BY HELEN is more than just a bakery; it’s a testament to passion and perseverance. Helen’s journey from accounting to baking exemplifies how one can turn a hobby into a successful business, especially with the support of initiatives like SkillsFuture. For those in Singapore looking for a taste of artisanal French pastries made with love and care, PASTRY HAVEN BY HELEN is a must-try. Whether you’re craving a classic financier, a keto-friendly treat, or a dessert table for your next event, this home-based bakery delivers quality and convenience to satisfy your sweet tooth.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.