Introduction to the Brand
NURTURE CRAFT INTERNATIONAL PTE. LTD. (UEN: 201501867G) seems likely to be a pivotal player in Singapore’s educational sector, focusing on enriching young minds through high-quality magazines and learning materials. Established in 1992 by Dr. Henry Toi, as noted on their About Us page, Nurture Craft began as a modest magazine distributor and has evolved into one of Singapore’s leading publishers. Their mission is to curate and create content that educates, entertains, and inspires children, helping parents and educators foster creativity and critical thinking. With a registered office at 32 Sam Leong Road, Singapore 207922, the company has been operating for over three decades, reflecting a strong commitment to educational excellence.
Summary of Products and Services
Nurture Craft offers a diverse portfolio of educational resources tailored for children aged 0–12, designed to complement school learning and spark curiosity. Their key offerings include:
| Category | Details | Examples |
|---|---|---|
| Educational Magazines | Curated and original publications covering science, English, and general knowledge, aligned with Singapore’s curriculum. | Think+ Science, BIG Magazine, Cricket Magazine (USA), TreasureBox (China) |
| Educational Toys & Arts | High-quality toys and crafts to promote hands-on learning and creativity. | Classroom paints, dough, puzzles, Montessori products |
| Subscription Services | Magazine subscriptions with free delivery in Singapore, offering regular educational content. | Science Adventures Connect (ages 7–9), Science Adventures Digest (ages 10–12) |
Their magazines, such as Science Adventures, cover topics beyond the school curriculum, aligning with Cambridge International and Singapore’s educational standards, as noted on their Science Adventures page. Products are available through their online store, Qoo10, and OpenSchoolbag.
Unique Value Propositions and Benefits
Nurture Craft’s strength lies in its dedication to holistic education. Their magazines are crafted with input from global pedagogy experts, ensuring content that is both engaging and educational, as highlighted on their website. The NC Rewards program, detailed on their Rewards Scheme page, allows customers to earn points (1 SGD = 1 point) and redeem rewards, fostering loyalty. Free delivery on subscriptions within Singapore adds convenience, while their focus on family bonding through reading, as noted in their magazine subscriptions page, strengthens connections between parents and children.
Standout Features and Customer Reviews
Nurture Craft’s standout feature is its curated selection of magazines, such as Cricket Magazine and Science Adventures, which are praised for their educational depth. Testimonials from their website include:
- A teacher: “Cricket Magazine offers so much educational value. Students practice reading comprehension while they learn about poetry, history, and develop math skills.”
- A parent: “I really enjoyed the book reviews, poems, and brief articles about infinity. It’s perfect for encouraging my child to ask questions and explore new ideas.”
Their Facebook page, with over 1,600 followers, reflects community engagement, with posts about initiatives like Earth Hour to teach children environmental care. While specific reviews on Google Reviews or Trustpilot are not widely available, their long-standing presence and partnerships with platforms like Qoo10 suggest a positive reputation.
Areas of Singapore Served
Nurture Craft serves customers across Singapore through their online platform, offering free delivery on magazine subscriptions. Their physical store at Forum The Shopping Mall (583 Orchard Road) closed in 2022, as noted on SHOPSinSG, but their products remain accessible via online marketplaces like Qoo10 and OpenSchoolbag. This ensures island-wide reach for parents and educators.
How Nurture Craft Meets Singapore’s Needs
Singapore’s education system prioritizes academic excellence and holistic development, and Nurture Craft aligns seamlessly with these goals. Their magazines, such as Science Adventures, complement the national curriculum, particularly in science and English, while fostering critical thinking and creativity—key skills in Singapore’s competitive educational landscape. Their focus on family-oriented content, as noted on their magazine subscriptions page, supports bonding through shared reading experiences, resonating with Singapore’s family-centric values. Additionally, their environmental initiatives, like promoting recycling through social media, align with Singapore’s sustainability goals, such as the Singapore Green Plan 2030.
Contact Information and Social Media
- Address: 32 Sam Leong Road, Singapore 207922
- Phone: Not publicly listed (contact via website or social media)
- Email: Available through their website
- Social Media:
- Facebook: Nurture Craft
- LinkedIn: Nurture Craft International
Summary
NURTURE CRAFT INTERNATIONAL PTE. LTD. (UEN: 201501867G) has been a trusted name in Singapore since 1992, delivering educational magazines and materials that inspire young learners. Founded by Dr. Henry Toi, their curated and original content, including titles like Think+ Science and Cricket Magazine, fosters creativity, critical thinking, and a love for learning. With accessible online platforms, free delivery, and a commitment to educational excellence, Nurture Craft continues to enrich Singapore’s educational landscape, supporting parents and educators in nurturing the next generation.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.