Introduction to the Brand
METRO (PRIVATE) LIMITED, with the UEN number 195700030E, is a leading department store chain in Singapore, operating under the umbrella of Metro Holdings Limited. Incorporated on March 8, 1957, Metro has been a trusted name in retail for over six decades, starting with its first store, Metrotex, in Liat Towers on Orchard Road in 1965. Today, it operates two flagship stores—Metro Paragon and Metro Woodlands—and a robust online platform at Metro Singapore. Known for its commitment to design, quality, and value, Metro offers a curated shopping experience that caters to Singapore’s diverse and fashion-forward population, making it a go-to destination for shoppers seeking style and convenience.
Summary of Services/Products
METRO (PRIVATE) LIMITED provides a wide array of products and services through its department stores and online channels, ensuring a comprehensive shopping experience:
| Category | Description |
|---|---|
| Fashion | A curated selection of local and international brands for men, women, and children, including apparel and accessories. |
| Beauty | High-end cosmetics, skincare, and fragrances, with renovated beauty departments featuring facial cabins. |
| Home & Lifestyle | Home decor, furnishings, and lifestyle products to enhance everyday living. |
| Online Shopping | A seamless e-commerce platform via Metro Singapore, LazMall, Shopee Mall, and Metro TikTok Shop. |
| Specialty Retail | Partnerships with brands like Monsoon and Accessorize for exclusive offerings. |
Metro’s stores at Paragon Shopping Centre and Causeway Point are designed to cater to both urban and suburban shoppers, while their online presence ensures accessibility for those who prefer shopping from home.
Unique Value Propositions or Benefits
Metro stands out for its blend of heritage, innovation, and customer-centricity. With over 60 years in Singapore’s retail industry, METRO (PRIVATE) LIMITED has built a reputation for trust and quality. Their commitment to sustainability, demonstrated through collaborations like the sustainable fashion collection with Raffles Design Institute and SF Fiber, aligns with Singapore’s eco-conscious values. Metro’s omnichannel approach—integrating physical stores with online platforms like LazMall, Shopee Mall, and TikTok Shop—offers convenience and flexibility. Their data-driven approach to understanding customer preferences ensures a tailored shopping experience, while their awards, including Department Store of the Year at the Retail Asia Awards in 2023 and 2024, highlight their excellence in retail innovation.
Standout Features or Reviews
Metro’s excellence is underscored by its prestigious accolades, including the Department Store of the Year – Singapore at the Retail Asia Awards 2023 and 2024. These awards recognize Metro’s innovative initiatives, such as launching in-store live streaming and expanding their digital footprint with TikTok Shop. Customers appreciate Metro’s diverse product range, with one review on Streetdirectory noting, “Very good departmental store that sells a lot of clothes and toys. Really like its toys section as I love Gundams.” Metro’s renovated beauty departments, featuring built-in facial cabins and new brand offerings, further enhance the in-store experience, making it a standout destination for beauty enthusiasts.
Areas of Singapore Served
METRO (PRIVATE) LIMITED serves customers across Singapore through its two flagship stores: Metro Paragon at 290 Orchard Road, Paragon Shopping Centre, and Metro Woodlands at Causeway Point, Woodlands. Their online platform, accessible via Metro Singapore, extends their reach to shoppers island-wide, from Orchard to Jurong, Tampines to Marina Bay. Metro’s strategic locations and e-commerce presence ensure that residents and visitors can enjoy their offerings, whether shopping in-store or online.
How the Brand Meets Singapore’s Needs
Singapore’s dynamic, multicultural society demands retail experiences that are diverse, accessible, and aligned with modern values, and Metro delivers on all fronts. Their curated selection of local and international brands caters to Singapore’s fashion-conscious and diverse population, offering something for everyone, from young professionals to families. Metro’s focus on sustainability, through initiatives like their collaboration with Raffles Design Institute for eco-friendly fashion, resonates with Singapore’s growing emphasis on environmental responsibility. Their omnichannel approach, including partnerships with LazMall and TikTok Shop, aligns with the city’s tech-savvy culture, providing convenience for busy shoppers. By continuously evolving their merchandise mix and enhancing customer experiences, Metro meets Singapore’s need for quality, value, and innovation in retail.
Contact Information and Social Media
To explore Metro’s offerings or get in touch, contact METRO (PRIVATE) LIMITED at:
- Address: 12 Ang Mo Kio Street 65, #05-01 Lek Sun Building, Singapore 569060
- Phone: +65 6836 3322
- Email: [email protected] (for membership inquiries)
- Website: Metro Singapore
Stay connected through their social media:
- Facebook: Metro Singapore
- LinkedIn: N.A.
- Instagram: N.A.
Summary
METRO (PRIVATE) LIMITED is a cornerstone of Singapore’s retail industry, delivering design, quality, and value for over six decades. With flagship stores at Metro Paragon and Metro Woodlands, plus a robust online platform, Metro offers a seamless shopping experience for fashion, beauty, and lifestyle enthusiasts. Their commitment to sustainability, innovation, and customer satisfaction, evidenced by their Retail Asia Awards wins in 2023 and 2024, makes them a trusted name for Singaporeans. Whether you’re shopping in-store or online, Metro is your go-to destination for a vibrant and rewarding retail experience.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.