Introduction to the Brand
HEI SUSHI PTE. LTD. (UEN: 53080524C) is a trailblazer in Singapore’s culinary scene, proudly holding the title of the city-state’s first halal-certified sushi belt restaurant. Established by Innovative Food People, the same company behind Sakae Sushi, HEI SUSHI has been delighting diners since 2007 with its extensive menu of over 200 Japanese dishes. From fresh sushi to hearty nabemono (Japanese steamboat), the restaurant combines quality, affordability, and a fun conveyor belt dining experience. With multiple outlets across Singapore and a commitment to halal certification, HEI SUSHI is a go-to destination for families, friends, and food enthusiasts seeking authentic Japanese cuisine in a welcoming environment.
Summary of Its Services/Products
HEI SUSHI offers a diverse and exciting menu that showcases the best of Japanese cuisine, all halal-certified to cater to Singapore’s multicultural population. Their offerings include:
- Sushi and Sashimi: A wide selection of fresh seafood and vegetarian sushi and sashimi, served via a conveyor belt for an interactive dining experience.
- Mini Baked Rice: Comforting rice dishes with customizable toppings, perfect for a hearty meal.
- Yakimono: Perfectly grilled Japanese dishes, showcasing traditional flavors.
- Fusion Udon: Innovative udon dishes with Japanese sesame sauce, topped with shredded cheese for a modern twist.
- Hibachi: Slow-cooked dishes on a grill plate, offering rich and savory flavors.
- Nabemono: Traditional Japanese steamboat, ideal for communal dining.
- Delivery and Takeaway: Island-wide delivery and pickup options through their online platform (HEI SUSHI Delivery), with promotions like $4 off for a minimum spend of $50 or $10 off for $100 until 31st December 2025.
The restaurant operates daily, with hours varying by location, ensuring flexibility for dine-in, takeaway, or delivery customers.
| Service/Product Category | Details |
|---|---|
| Sushi & Sashimi | Fresh seafood and vegetarian options via conveyor belt |
| Mini Baked Rice | Customizable toppings for a hearty meal |
| Yakimono | Grilled Japanese dishes |
| Fusion Udon | Udon with sesame sauce and cheese |
| Hibachi | Slow-cooked grill plate dishes |
| Nabemono | Japanese steamboat for communal dining |
| Delivery/Takeaway | Island-wide delivery with promotional discounts |
Unique Value Propositions or Benefits
HEI SUSHI distinguishes itself in Singapore’s competitive dining scene through several key strengths:
- Halal Certification: As the first halal-certified sushi belt restaurant, HEI SUSHI fills a significant niche, making Japanese cuisine accessible to Muslim diners and appealing to a broad audience.
- Conveyor Belt Experience: The sushi belt system adds a fun, interactive element to dining, allowing customers to pick their favorite dishes as they pass by.
- Affordable Pricing: Despite offering high-quality Japanese cuisine, HEI SUSHI keeps prices reasonable, with promotions like complimentary sides with sushi platter purchases.
- Extensive Menu: With over 200 dishes, the restaurant caters to diverse tastes, from sushi lovers to those seeking heartier options like hibachi or nabemono.
- Island-Wide Accessibility: Multiple outlets and delivery services ensure that HEI SUSHI is convenient for customers across Singapore.
Standout Features or Reviews
HEI SUSHI has earned positive feedback for its fresh ingredients, diverse menu, and welcoming atmosphere. On Yelp, a reviewer described the Sembawang outlet as having a “Japanese culture ambiance with green as its signature colour,” praising the fresh sushi and the aroma of seaweed and seafood. On TripAdvisor, the restaurant holds a 3.5/5 rating from 6 reviews, with diners noting, “It’s a great place to satisfy your cravings for halal Japanese food.” The conveyor belt system and variety of dishes, including unique offerings like fusion udon, are frequently highlighted. While some reviews mention higher prices compared to non-halal sushi chains, the halal certification and quality are seen as well worth it.
| Review Platform | Key Feedback |
|---|---|
| TripAdvisor | Great for halal Japanese food, good variety |
| Yelp | Fresh sushi, welcoming ambiance |
Areas of Singapore That They Serve
HEI SUSHI operates multiple outlets across Singapore, ensuring accessibility for residents and visitors in various regions. Their locations include:
- Sembawang Shopping Centre: 604 Sembawang Road, #01-22/23, Singapore 758459
- Bedok Point: 799 New Upper Changi Road, #01-163/164, Singapore 467351
- Downtown East: 1 Pasir Ris Close, #02-334, Singapore 519599
- IMM Shopping Mall: 2 Jurong East Street 21, #01-K10, Singapore 609601
- Sakae Building: 28 Tai Seng Street, #01-02, Singapore 534106
- Woodlands Civic Centre: 900 South Woodlands Drive, #01-04, Singapore 730900
These outlets cover the north (Sembawang, Woodlands), east (Bedok, Pasir Ris), west (Jurong East), and central (Tai Seng) regions, making HEI SUSHI a convenient choice island-wide. Their delivery service further extends their reach to all parts of Singapore.
How Does the Brand Meet Singapore’s Needs?
Singapore’s multicultural population values dining options that cater to diverse dietary needs, and HEI SUSHI PTE. LTD. excels by offering halal-certified Japanese cuisine, a rare and valuable offering in the city’s food scene. The restaurant’s conveyor belt system adds a modern, interactive twist that appeals to Singapore’s tech-savvy and experience-driven diners. With affordable pricing and a wide variety of dishes, HEI SUSHI meets the needs of families, young professionals, and tourists seeking high-quality Japanese food. Their island-wide delivery and multiple outlets ensure accessibility, aligning with Singapore’s fast-paced lifestyle and demand for convenience. By supporting the local Muslim community and attracting a broader audience, HEI SUSHI contributes to the city’s vibrant and inclusive culinary landscape.
Contact Information and Social Media
For inquiries or reservations, contact HEI SUSHI at their respective outlets. Details for one of their key locations are:
- Address: 604 Sembawang Road, #01-22/23, Sembawang Shopping Centre, Singapore 758459
- Phone: +65 6481 9081
- Email: [email protected] (for updates or inquiries, as listed on Halal Tag Singapore)
Additional contact numbers for other outlets include:
- Downtown East: +65 6388 8383
- IMM Shopping Mall: +65 6425 2383
Stay connected with HEI SUSHI for the latest promotions and menu updates:
Summary
In summary, HEI SUSHI PTE. LTD. (UEN: 53080524C) is a pioneer in Singapore’s dining scene, offering the first halal-certified sushi belt restaurant experience. With its extensive menu of over 200 Japanese dishes, fun conveyor belt system, and commitment to quality and affordability, HEI SUSHI caters to a diverse audience, from families to food enthusiasts. Its multiple outlets and island-wide delivery make it a convenient choice for enjoying authentic Japanese cuisine. Whether you’re dining in at one of their vibrant locations or ordering online, HEI SUSHI promises a delightful and inclusive culinary experience.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.