Introduction to the Brand
HAY GELATO, with the legal name HAY GELATO and UEN number 53419186W, is a cherished gem in Singapore’s vibrant dessert scene, celebrated for its artisanal gelato crafted with natural ingredients and innovative flavors. Launched in November 2020, Hay Gelato has quickly won over dessert lovers with its unique offerings, developed in the R&D kitchen of Brine Singapore. The brand’s signature Smoked Hay flavor, made by infusing real smoked hay into the gelato, sets the tone for its creative approach. With two outlets in Bedok and Katong, Hay Gelato provides a delightful escape for those seeking a memorable dessert experience in Singapore’s bustling food landscape.
Summary of Its Services/Products
Hay Gelato specializes in a curated selection of 12 artisanal gelato flavors, each designed to offer a unique taste experience. Key offerings include:
- Smoked Hay: The signature flavor, crafted by smoking real hay and infusing it into the gelato for a smoky, earthy profile.
- Uji Matcha: A rich, smooth matcha gelato that captures the essence of Japanese green tea.
- Truffle: A luxurious option with the deep, savory notes of truffle.
- Meyer Lemon: A zesty, refreshing flavor for citrus enthusiasts.
- Balsamic Strawberry: A creative blend of sweet strawberries and tangy balsamic vinegar.
- Yuzu Ginger: A harmonious mix of citrusy yuzu and spicy ginger.
- Other Flavors: Includes Roasted Pistachio, Rosemary Brown Sugar, Soursop, Houjicha, Pandan Lemongrass, and more.
These gelatos are paired with crispy waffles and topped with options like cocoa nibs and desiccated coconut, creating a versatile dessert experience. The use of natural ingredients ensures a wholesome, high-quality treat that appeals to a wide audience.
Unique Value Propositions and Benefits
Hay Gelato stands out in Singapore’s competitive dessert market through several compelling strengths:
- Innovative Flavors: The brand’s focus on unique, botanical, and local-inspired flavors like Smoked Hay and Pandan Lemongrass caters to adventurous palates, offering a fresh take on traditional gelato.
- Natural Ingredients: Crafted with care in Brine Singapore’s R&D kitchen, the gelato uses natural ingredients, aligning with health-conscious consumer trends.
- Late-Night Accessibility: The Bedok outlet’s extended hours (until 2am on weekends) make it a go-to spot for late-night dessert cravings, perfect for Singapore’s vibrant nightlife.
- Cozy Ambiance: Despite limited seating, the outlets offer a welcoming, no-frills environment that encourages takeaways and casual visits.
- Culinary Expertise: Backed by Brine Singapore, Hay Gelato benefits from professional R&D, ensuring consistent quality and innovation.
These qualities make Hay Gelato a standout choice for dessert lovers seeking both creativity and convenience.
Standout Features and Reviews
Hay Gelato’s signature Smoked Hay flavor is a highlight, showcasing the brand’s innovative approach to gelato-making. The crispy waffles, praised for their satisfying crunch, complement the gelato perfectly, as noted by reviewers. Food blogs have lauded the brand’s offerings:
- DanielFoodDiary (Hay Gelato Katong) highlighted the Roasted Pistachio and Smoked Hay flavors, noting their distinct taste profiles and the inviting atmosphere of the Katong outlet.
- The Ranting Panda (Hay Gelato Bedok) described Hay Gelato as a “nice addition to the Bedok neighbourhood,” rating it 3.5/5 for taste and overall experience, and suggested pairing a visit with coffee at nearby Percolate cafe.
- Time Out Singapore (Hay Gelato) praised the brand’s botanical and local wild flavors, emphasizing the crunch of the waffles and the late-night availability.
While direct customer testimonials are limited, these reviews reflect Hay Gelato’s growing popularity and ability to deliver memorable dessert experiences. Customers can find additional feedback by searching “Hay Gelato Bedok” or “Hay Gelato Katong” on platforms like Google Maps.
Areas of Singapore That They Serve
Hay Gelato operates two outlets, strategically located to serve eastern and central Singapore:
- Bedok: 136 Bedok North Ave 3, #01-148, Singapore 460136
- Opening Hours: Tuesday–Thursday 12noon–1am, Friday–Saturday 12noon–2am, Sunday 12noon–1am
- Located in a heartland area, easily accessible via Bedok MRT and bus services.
- Katong: 121 E Coast Road, Singapore 428807
- Opening Hours: Tuesday–Thursday 12noon–11pm, Friday–Saturday 12noon–1am, Sunday 12noon–11pm
- Situated along East Coast Road, near i12 Katong, serving the vibrant Katong community.
These locations make Hay Gelato accessible to residents and visitors in Bedok, Katong, and surrounding areas, with the Bedok outlet particularly popular for its late-night hours.
How Does the Brand Meet Singapore’s Needs?
Hay Gelato aligns seamlessly with Singapore’s dynamic and diverse food culture. The brand’s innovative gelato flavors, such as Smoked Hay and Uji Matcha, cater to the city’s adventurous foodies who seek unique culinary experiences. Its use of natural ingredients resonates with Singapore’s growing emphasis on healthier, sustainable food choices, appealing to health-conscious consumers. The late-night hours at the Bedok outlet (until 2am on weekends) cater to Singapore’s vibrant nightlife, providing a sweet option for post-dinner or late-night gatherings. By operating in community hubs like Bedok and Katong, Hay Gelato serves both heartland residents and urban dwellers, enhancing accessibility. The brand’s connection to Brine Singapore’s R&D kitchen ensures culinary excellence, meeting the high standards of Singapore’s discerning dessert lovers.
Contact Information and Social Media
To visit Hay Gelato or learn more, here’s how to get in touch:
- Addresses:
- Bedok: 136 Bedok North Ave 3, #01-148, Singapore 460136
- Katong: 121 E Coast Road, Singapore 428807
- Phone: +65 9663 4254
- Email: [email protected]
- Social Media:
- Facebook: Hay Gelato
- Instagram: Hay Gelato
Summary
HAY GELATO is a delightful addition to Singapore’s dessert scene, offering artisanal gelato that blends creativity, quality, and natural ingredients. With unique flavors like Smoked Hay and Uji Matcha, crafted in Brine Singapore’s R&D kitchen, the brand delivers a memorable experience for dessert enthusiasts. Its two outlets in Bedok and Katong, combined with late-night hours and a cozy ambiance, make it a perfect spot for both casual visits and late-night cravings. Hay Gelato’s innovative approach and commitment to excellence ensure it remains a beloved choice for Singaporeans seeking a scoop of happiness.
Disclaimer
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.