Introduction to the Brand
ETIQA INSURANCE PTE. LTD. (UEN: 201331905K) is a cornerstone of Singapore’s insurance industry, delivering a comprehensive suite of life and general insurance products. Since its inception in 1961 as United General Insurance Co. Sdn. Bhd., ETIQA has evolved significantly, becoming the Singapore branch of Etiqa Insurance Berhad in 2009 and later establishing itself as ETIQA INSURANCE PTE. LTD. in 2015. Regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act, ETIQA is a trusted provider with a strong “A” rating from Fitch for its financial stability and favorable business profile. With a mission to humanize insurance, ETIQA combines decades of experience with modern digital solutions to meet the diverse needs of Singaporeans.
Summary of Services and Products
ETIQA offers an extensive range of insurance products tailored to both individuals and businesses in Singapore. Their offerings include:
- Life Insurance: Protection and savings plans to secure your family’s financial future.
- General Insurance: Coverage for cars, homes, travel, personal accidents, and more.
- Investment-Linked Plans: Combining protection with opportunities for wealth growth.
- Specialized Insurance: Including maid insurance, cyber insurance, and even pet insurance to address modern needs.
These products are accessible through multiple channels, such as bancassurance, agents, brokers, financial advisers, partnerships, and direct online purchases via the Tiq by Etiqa app. The app, available on Google Play and the App Store, allows customers to buy, manage, and claim insurance seamlessly, making it a convenient option for busy Singaporeans.
Unique Value Propositions and Benefits
ETIQA distinguishes itself through several key strengths:
- Digital Accessibility: The Tiq by Etiqa platform simplifies the insurance process, enabling customers to get quotes, purchase policies, and file claims online within minutes. This aligns perfectly with Singapore’s digital-first culture.
- Customer-Centric Philosophy: ETIQA’s tagline, “Humanising Insurance,” reflects their commitment to understanding and addressing customer needs with empathy and efficiency.
- Award-Winning Service: ETIQA has earned prestigious accolades, including the Platinum Trusted Service Award from Feefo for 2024/2025, the Most Popular Travel Insurance Company by TripZilla for 2022–2024, and the Best Travel Claims Experience in 2024. These awards underscore their dedication to exceptional customer service.
- Strong Financial Backing: As part of the Etiqa Insurance Group, owned by Maybank (69%) and Ageas (31%), ETIQA benefits from the stability of a leading Southeast Asian banking group and an international insurance provider.
Standout Features and Reviews
ETIQA’s innovative features and positive customer feedback set it apart in the competitive insurance market:
- Innovative Products: Their “Drive Less, Save More” car insurance feature offers up to 30% cashback based on driving behavior, encouraging safer driving while providing financial incentives. Additionally, their pet insurance addresses the growing needs of pet owners in Singapore, covering unexpected medical expenses.
- Positive Customer Feedback: ETIQA has garnered praise on review platforms like Trustpilot and Feefo. Customers appreciate the ease of purchasing policies and the efficiency of the claims process, with Feefo’s Platinum Trusted Service Award highlighting their high customer satisfaction ratings.
- Partnerships and Recognition: ETIQA’s role as the official travel insurer for NATAS since 2022 demonstrates their credibility in the travel insurance sector, ensuring peace of mind for Singaporean travelers.
Areas of Singapore Served
As a national insurance provider, ETIQA INSURANCE PTE. LTD. serves customers across all regions of Singapore, from residential neighborhoods like Tampines and Jurong to commercial hubs like the Central Business District. Their partnership with the Housing and Development Board (HDB) as the appointed insurer for basic fire insurance ensures coverage for millions of HDB flat owners island-wide, making them a vital part of Singapore’s housing ecosystem.
How ETIQA Meets Singapore’s Needs
ETIQA addresses the unique needs of Singaporeans through tailored insurance solutions and a forward-thinking approach:
- HDB Fire Insurance: As the appointed insurer for HDB’s basic fire insurance since 2009, ETIQA protects over 1.11 million HDB flats, providing essential coverage for homeowners with outstanding mortgage loans. This is particularly crucial in Singapore, where HDB flats are a cornerstone of residential life.
- Travel Insurance for Frequent Flyers: Singaporeans are known for their love of travel, and ETIQA’s travel insurance plans, recognized by TripZilla as the Best Travel Insurance (Single Trip) in 2024, offer comprehensive coverage for medical emergencies, trip cancellations, and other travel-related risks.
- Digital Convenience: In a city-state where technology drives daily life, ETIQA’s Tiq by Etiqa app caters to tech-savvy consumers by offering a one-stop platform for insurance needs. This digital-first approach ensures quick access to quotes, policy management, and claims, aligning with Singapore’s smart nation initiatives.
- Specialized Offerings: ETIQA’s cyber insurance protects against online threats, a growing concern in Singapore’s highly connected society, while their pet insurance addresses the rising popularity of pet ownership.
Contact Information and Social Media
For those looking to connect with ETIQA, here are their contact details and social media channels:
- Address: 23 Church Street, #01-01 Capital Square, Singapore 049481
- Phone: +65 6887 8777 (Customer Care, Monday to Friday, 8:45 AM to 5:30 PM, excluding public holidays)
- Fax: +65 6339 2109
- Social Media:
- Facebook: Etiqa Insurance Singapore
- LinkedIn: Etiqa Insurance Singapore
- Instagram: etiqasg
Summary
ETIQA INSURANCE PTE. LTD. (UEN: 201331905K) stands as a pillar of reliability and innovation in Singapore’s insurance landscape. With over six decades of experience, a diverse portfolio of life and general insurance products, and a commitment to customer satisfaction, ETIQA continues to be a trusted choice for individuals and businesses. Their digital platform, Tiq by Etiqa, makes insurance accessible and convenient, while their tailored solutions, such as HDB fire insurance and award-winning travel insurance, address the specific needs of Singaporeans. Whether you’re protecting your home, planning your next trip, or securing your financial future, ETIQA’s humanized approach ensures you’re covered every step of the way.
Disclaimer:
All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.