DARLIE TRADING PTE. LTD. (UEN: 201527069G) is the Singaporean entity behind Darlie, a leading oral care brand synonymous with healthy, confident smiles across Asia. With a history dating back to the 1930s, Darlie has evolved into a trusted name, offering innovative toothpastes, toothbrushes, and mouthwashes. Operated by Hawley & Hazel Chemical Co. Singapore (Pte) Ltd, Darlie combines decades of expertise with modern technology to deliver affordable, high-quality oral care solutions to Singaporeans.
Introduction to the Brand
Darlie’s journey began in Shanghai in the 1930s under the name “Darkie,” before rebranding to Darlie in 1989 to align with cultural sensitivities. Today, as part of the Hawley & Hazel Group, with Colgate-Palmolive as a partner since 1985, Darlie is a market leader in oral care across Singapore, Malaysia, Thailand, and beyond. In Singapore, DARLIE TRADING PTE. LTD. ensures that the brand’s legacy of quality and innovation reaches every household, offering products that cater to diverse oral care needs, from whitening to daily hygiene.
Summary of Its Services/Products
Darlie provides a comprehensive range of oral care products designed to meet various consumer needs:
- Toothpastes: Includes the All Shiny White range for whitening, Double Action for long-lasting freshness, Jolly Junior for kids, and specialized options for sensitive teeth and gum care.
- Toothbrushes: Features high-density bristles for thorough cleaning, available in various designs to suit adults and children.
- Mouthwash: Enhances oral hygiene with refreshing formulas that complement Darlie’s toothpaste and toothbrush offerings.
These products are crafted with advanced formulations, such as baking soda for stain removal and natural mint essences for freshness, ensuring effective and gentle care.
Unique Value Propositions or Benefits
Darlie stands out in Singapore’s oral care market for several reasons:
- Affordable Quality: Offers high-performance products at budget-friendly prices, making premium oral care accessible to all.
- Innovative Formulations: Utilizes advanced technology, like the All Shiny White dual-effect formula, to deliver whitening and protection without harsh abrasives.
- Trusted Legacy: With nearly a century of expertise, Darlie is a household name trusted by generations for reliable oral care.
- Diverse Range: Caters to various needs, from kids’ oral care to whitening solutions, ensuring there’s a product for everyone.
Standout Features or Reviews
Darlie’s products are celebrated for their effectiveness and pleasant user experience. On Tryandreview.com, customers have shared glowing feedback:
- One user praised, “Darlie All Shiny White Toothpaste stands out with its promise of a brighter smile and effective cleaning power. The minty flavor is refreshing and leaves your mouth feeling clean and fresh.”
- Another reviewer noted, “It leaves my mouth feeling super fresh, and I’ve noticed my teeth looking a bit brighter with regular use. The minty taste isn’t overpowering, which I love.”
These reviews highlight Darlie’s ability to deliver on its promises of freshness, whitening, and overall oral health, making it a favorite among Singaporean consumers.
Areas of Singapore That They Serve
Darlie products are widely available across Singapore, ensuring accessibility for all residents. You can find them in:
| Retail Type | Examples |
|---|---|
| Supermarkets | NTUC FairPrice, Cold Storage, Giant |
| Convenience Stores | 7-Eleven, Cheers |
| Online Platforms | Lazada, Shopee, RedMart |
| Pharmacies | Watsons, Guardian |
This extensive distribution network covers central areas, heartlands, and online channels, making Darlie products easily accessible island-wide.
How Does the Brand Meet Singapore’s Needs?
In Singapore’s fast-paced, hygiene-conscious society, Darlie meets the demand for reliable and affordable oral care solutions. The brand’s diverse product range caters to the needs of families, professionals, and children, offering specialized options like whitening toothpastes and gentle formulas for sensitive teeth. Darlie’s widespread availability in supermarkets, pharmacies, and online platforms aligns with Singapore’s preference for convenience. Additionally, its focus on innovation ensures that products keep pace with modern oral care trends, supporting Singaporeans’ desire for healthy, confident smiles.
Contact Information and Social Media
For inquiries or feedback, contact Darlie at:
- Address: No.1 Commonwealth Lane, #06-30 One Commonwealth, Singapore 149544
- Phone: (65) 6659-3945
- Fax: (65) 6737-5320
- Consumer Hotline: (65) 1-800-5708108
- Social Media:
- Facebook: Darlie Singapore
- LinkedIn: Hawley & Hazel
Stay updated on Darlie’s latest products and promotions through their active Facebook page.
Summary
DARLIE TRADING PTE. LTD. continues to shine as a trusted name in Singapore’s oral care market, offering innovative and affordable products that cater to diverse needs. From whitening toothpastes to high-density toothbrushes, Darlie ensures that every Singaporean can achieve a healthy, confident smile. With widespread availability and a legacy of quality, Darlie remains a top choice for oral hygiene.
Disclaimer: All information provided here has been compiled from publicly available sources. While we have made every effort to ensure accuracy, we do not guarantee that the information is complete or error-free. We disclaim any liability for inaccuracies or omissions. If you find any errors or have concerns about the content, please let us know so we can address them promptly.